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TRANSFORMERS NEWS

TRANSFORMERS HERO MASHERS 2014 Product Information

TRANSFORMERS HERO MASHERS 2014 Product Information

Mash up your Bot, and then crack up your friends! Hasbro’s TRANSFORMERS HERO MASHERS feature your favorite AUTOBOTS, DECEPTICONS and DINOBOTS with interchangeable parts and accessories, so kids can create their ultimate (or ultimately silly!) Bot. What if OPTIMUS PRIME rolled into battle with GRIMLOCK’S head and MEGATRON’S weapons? With more than a dozen unique TRANSFORMERS HERO MASHERS...

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TRANSFORMERS CELEBRATES THE BRAND’S 30TH ANNIVERSARY

TRANSFORMERS CELEBRATES THE BRAND’S 30TH ANNIVERSARY

New “Generations” Toys Based On the Iconic Brand’s 30-Year History and the New Film TRANSFORMERS AGE OF EXTINCTION Make 2014 a Memorable Year for Fans     Hasbro, Inc. announced details of the 30th Anniversary celebration of its iconic TRANSFORMERS brand today at The American International Toy Fair in New York. 2014 will be “More Than Meets The Eye” for the beloved franchise, as OPTIMUS...

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THRILLING NEW “AGE OF EXTINCTION” TOYS

THRILLING NEW “AGE OF EXTINCTION” TOYS

New Play Patterns—Including One-Step Changers—Make the “Robots in Disguise” More Fun and Intuitive For Kids Than Ever Before!     Hasbro, Inc. unveiled its fun and innovative new TRANSFORMERS: AGE OF EXTINCTION toy line today at The American International Toy Fair in New York, marking the biggest reinvention of the TRANSFORMERS toys in the brand’s 30-year history. Inspired by the new movie...

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TRANSFORMERS: AGE OF EXCTINCTION - 2014 PRODUCT INFORMATION

TRANSFORMERS: AGE OF EXCTINCTION - 2014 PRODUCT INFORMATION

Hasbro’s TRANSFORMERS: AGE OF EXTINCTION line for 2014 features innovative new play patterns—including one-step changers and flip-to-change action—designed to make the TRANSFORMERS line more fun and intuitive for kids than ever before!   Hasbro’s TRANSFORMERS brand is gearing up for an epic year, featuring the release of the hotly anticipated new film TRANSFORMERS: AGE OF EXTINCTION in June...

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TRANSFORMERS CONSTRUCT-BOTS - 2014 PRODUCT INFORMATION

TRANSFORMERS CONSTRUCT-BOTS - 2014 PRODUCT INFORMATION

Get ready to construct, change and customize the characters from the highly anticipated new film TRANSFORMERS: AGE OF EXTINCTION! First introduced in 2013, TRANSFORMERS CONSTRUCT-BOTS let kids build and customize their own TRANSFORMERS robot action figures for the first time. New for 2014, TRANSFORMERS CONSTRUCT-BOTS will include figures based on the new AUTOBOTS, DECEPTICONS and DINOBOTS from...

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TRANSFORMERS GENERATIONS - 2014 PRODUCT INFORMATION

TRANSFORMERS GENERATIONS - 2014 PRODUCT INFORMATION

TRANSFORMERS GENERATIONS - 2014 PRODUCT INFORMATION Hasbro’s TRANSFORMERS brand is gearing up for two momentous events in 2014—the hotly anticipated new film TRANSFORMERS: AGE OF EXTINCTION, and the 30th anniversary of the TRANSFORMERS brand and its iconic characters like OPTIMUS PRIME and MEGATRON. In honor of the year-long celebration, Hasbro is releasing new TRANSFORMERS GENERATIONS figures,...

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Transformers Movie 4 Optimus Prime Action Figure, First Edition

Transformers Movie 4 Optimus Prime Action Figure, First Edition

Own the first figure available from the new movie inspired action figure line from Hasbro exclusively through Amazon.com---Transformers: Age of Extinction First Edition Optimus Prime! This figure is also #14 in the numbered line of Thrilling 30 items celebrating the 30th Anniversary of the Transformers brand in 2014. Learn more about the figure and purchase it here: http://hasb.ro/TFAMZOP214 ...

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Hasbro, DeNA, and IDW Publishing Deliver the Ultimate Fan Experience for TRANSFORMERS: LEGENDS’ Dark Cybertron Episode

Hasbro, DeNA, and IDW Publishing Deliver the Ultimate Fan Experience for TRANSFORMERS: LEGENDS’ Dark Cybertron Episode

Hasbro, DeNA and IDW Publishing today announced a collaboration to bring Dark Cybertron to life in a new interactive experience for the action-packed mobile card battle game TRANSFORMERS: LEGENDS. Fans that play the TRANSFORMERS: LEGENDS in-game episode that starts on February 5 and runs through February 11 will gain free access to a special edition Dark Cybertron comic from IDW Publishing, in...

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Megatron Rises This Week!

Megatron Rises This Week!

Megatron Rises This Week! Nike Football and Hasbro honor Calvin Johnson, Jr. with special edition CJ81 Trainer and TRANSFORMERS action figure. Read more at http://nikeinc.com/news/megatron-rises...

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Predacons Rising Movie Now Available on DVD and Blu-ray

Predacons Rising Movie Now Available on DVD and Blu-ray

Transformers Prime Beast Hunters: Predacons Rising - Available in stores everywhere!   A resurrected Unicron has taken over the now-lifeless body of Megatron to seek vengeance on the Autobots and ultimately, the destruction of Cybertron. This formidable enemy forces an unlikely alliance between the Autobots, Decepticons, Predaking and two new Predacons, who come together in an epic battle to...

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Fans' Choice finalists for TRANSFORMERS HALL OF FAME -2013- ARCEE

Fans' Choice finalists for TRANSFORMERS HALL OF FAME -2013- ARCEE

  TRANSFORMERS fans around the world were asked, who should be inducted into TRANSFORMERS Hall of Fame. 2013 Fans' choice nominee: ARCEE   An accomplished, street smart and powerful fighter with little patience for those who don't know their way around a battlefield, ARCEE may be the most skilled fighter among the AUTOBOTS on Earth. She works constantly to keep her edge, knowing that one...

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Fans' Choice finalists for TRANSFORMERS HALL OF FAME -2013- Beast-Wars-Megatron

Fans' Choice finalists for TRANSFORMERS HALL OF FAME -2013- Beast-Wars-Megatron

TRANSFORMERS fans around the world were asked, who should be inducted into TRANSFORMERS Hall of Fame.   2013 Fans' choice nominee: Beast-Wars-Megatron   An insane, hyper-intelligent criminal mastermind who led a group of renegade PREDACONS to Earth in search of the Energon they would need to conquer CYBERTRON, MEGATRON became so much more than a petty felon. When the search led to the...

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Fans' Choice finalists for TRANSFORMERS HALL OF FAME -2013- Prowl

Fans' Choice finalists for TRANSFORMERS HALL OF FAME -2013- Prowl

TRANSFORMERS fans around the world were asked, who should be inducted into TRANSFORMERS Hall of Fame.   2013 Fans' choice nominee: Prowl   DECEPTICONS, beware, because PROWL is one tough AUTOBOT out to bring law and order to his enemies! He's big trouble whether he's in robot mode or police car mode. If ordinary TRANSFORMERS strength won't get the job done, he's got a heavy weapon in...

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Fans' Choice finalists for TRANSFORMERS HALL OF FAME -2013- Rodimus-Hot-Rod

Fans' Choice finalists for TRANSFORMERS HALL OF FAME -2013- Rodimus-Hot-Rod

TRANSFORMERS fans around the world were asked, who should be inducted into TRANSFORMERS Hall of Fame.   2013 Fans' choice nominee: Rodimus-Hot-Rod     RODIMUS is young, naïve, headstrong, and daring when it comes to his own safety in the field.  Willing to push himself to the limit in order to get the job done, RODIMUS is known for conceiving highly dangerous plans to achieve his...

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Fans' Choice finalists for TRANSFORMERS HALL OF FAME -2013- Ultra Magnus

Fans' Choice finalists for TRANSFORMERS HALL OF FAME -2013- Ultra Magnus

TRANSFORMERS fans around the world were asked, who should be inducted into TRANSFORMERS Hall of Fame.  2013 Fans' choice nominee: Ultra Magnus As the commander of the most elite AUTOBOT special forces unit ever assembled, you'd expect ULTRA MAGNUS to be just about one of the most unstoppable warriors this side of the galactic core. You’d be right. If there is any AUTOBOT the...

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Transformers Legends Mobile Game

Transformers Legends Mobile Game

The Battle for Earth has come to your mobile device! Build your Ultimate Team of TRANSFORMERS characters and battle your friends! Game Features: Customize and power up your TRANSFORMERS team with credits, cards and battles Defend the world with the AUTOBOTS or destroy it with the DECEPTICONS Engage friends and foes in 9 v 9 multiplayer battles with bonus attacks Hundreds of...

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HASBRO INVITES KIDS AND FANS TO CREATE NEW TRANSFORMERS CHARACTER

HASBRO INVITES KIDS AND FANS TO CREATE NEW TRANSFORMERS CHARACTER

For the first time in history, the Hasbro, Inc. TRANSFORMERS brand is inviting fans of all ages around the globe to help create a new TRANSFORMERS character that will be forever added to the TRANSFORMERS world. In anticipation of the TRANSFORMERS’ brand 30th anniversary in 2014, the “Fan Built Bot” Poll kicks off today, and will run through May 5th on TRANSFORMERS.com/vote. Hasbro invites fans...

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18th ANNUAL TRANSFORMERS CONVENTION

18th ANNUAL TRANSFORMERS CONVENTION

  The TRANSFORMERS Global Entertainment Phenomenon Rolls Into Texas With Special Guests, Interactive Experiences and Much More   Thousands of TRANSFORMERS fans from around the world will celebrate the iconic brand from Hasbro, Inc. (NASDAQ: HAS) in Dallas as the TRANSFORMERS fan convention known as “BOTCON” serves up a Texas-sized helping of AUTOBOTS and DECEPTICONS from April 27-29. Hasbro...

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Upcoming Human inductees in the 2012 TRANSFORMERS Hall of Fame

Upcoming Human inductees in the 2012 TRANSFORMERS Hall of Fame

Chris Latta The first TRANSFORMERS animated television series began to air in 1984, and as part of the original cast, voice actor Chris Latta helped breathe life into these animated robotic characters. Chris Latta began his voice over career in the late 1970s. In 1983, Latta joined the cast of the G.I. JOE A REAL AMERICAN HERO animated series as COBRA COMMANDER, the leader of the evil mega...

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Upcoming Robot inductees in the 2012 TRANSFORMERS Hall of Fame

Upcoming Robot inductees in the 2012 TRANSFORMERS Hall of Fame

Grimlock "Me GRIMLOCK king! GRIMLOCK fought his way through the gladiatorial pits underneath Kaon to become one of the greatest warriors on CYBERTRON. Having joined the AUTOBOTS early on during the Great War, GRIMLOCK made it clear he never trusted OPTIMUS PRIME to properly lead the AUTOBOTS. Due to his shock and awe approach to combat, GRIMLOCK is not regarded as a great military...

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Fan’s Choice finalists for TRANSFORMERS HALL OF FAME -2012- ARCEE

Fan’s Choice finalists for TRANSFORMERS HALL OF FAME -2012- ARCEE

    TRANSFORMERS fans around the world were asked, who should be inducted into TRANSFORMERS Hall of Fame.   2012 Fan’s choice nominee: ARCEE “I’m more than just a pretty face."   ARCEE has gone through many changes during her career as an AUTOBOT. From pink and white colors to a sleeker dark blue, ARCEE is one of the few female TRANSFORMERS to stand the test of time. ARCEE has proven...

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Fan’s Choice finalists for TRANSFORMERS HALL OF FAME -2012- MEGATRON

Fan’s Choice finalists for TRANSFORMERS HALL OF FAME -2012- MEGATRON

    TRANSFORMERS fans around the world were asked, who should be inducted into TRANSFORMERS Hall of Fame.   2012 Fan’s choice nominee: MEGATRON (BEAST WARS) “You shall vote for me.  Yesssssssss."   Using the former leader of the DECEPTICONS as his namesake, MEGATRON orchestrated a plot to steal the Golden Disc, an ancient relic from the time of the AUTOBOT/DECEPTICON war.  The disc led...

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Fan’s Choice finalists for TRANSFORMERS HALL OF FAME -2012- WHEELJACK

Fan’s Choice finalists for TRANSFORMERS HALL OF FAME -2012- WHEELJACK

    TRANSFORMERS fans around the world were asked, who should be inducted into TRANSFORMERS Hall of Fame.   2012 Fan’s choice nominee: WHEELJACK “Statistically speaking I should be the winner."   WHEELJACK has built everything from magnetic inducers to immobilizers to gyro-inhibitors, and even the occasional DINOBOT. While his inventions often indeed do what they are supposed to, they...

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Fan’s Choice finalists for TRANSFORMERS HALL OF FAME -2012- RODIMUS

Fan’s Choice finalists for TRANSFORMERS HALL OF FAME -2012- RODIMUS

    TRANSFORMERS fans around the world were asked, who should be inducted into TRANSFORMERS Hall of Fame.   2012 Fan’s choice nominee: RODIMUS “Everyone knows I’ve got the potential to win!”   RODIMUS is young, naïve, headstrong, and daring when it comes to his own safety in the field.  Willing to push himself to the limit in order to get the job done, RODIMUS is known for conceiving...

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Fan’s Choice finalists for TRANSFORMERS HALL OF FAME -2012- SKY-BYTE

Fan’s Choice finalists for TRANSFORMERS HALL OF FAME -2012- SKY-BYTE

    TRANSFORMERS fans around the world were asked, who should be inducted into TRANSFORMERS Hall of Fame.   2012 Fan’s choice nominee: SKY-BYTE “Who's the baddest shark around? Who's the smartest shark in town? Sky-Byte, that's me! ”   A proud PREDACON to the core, SKY-BYTE lead his warriors into battle against AUTOBOTS or DECEPTICONS.  His desire to be in MEGATRON's good favor drove him...

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TRANSFORMERS BOT SHOTS

TRANSFORMERS BOT SHOTS

Collect ‘em all, Crash ‘em all! Introducing TRANSFORMERS BOT SHOTS, a whole new way to play out TRANSFORMERS battles. Available in favorite characters, fans can choose their power, crash into battle and defeat their opponent. TRANSFORMERS BOT SHOTS automatically convert when you crash ‘em!   TRANSFORMERS BOT SHOTS Singles Assortment (Approximate retail price: $3.99; Ages: 5 & up;...

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Transformers Prime Tuesday Q&A: Storyboard Artists

Transformers Prime Tuesday Q&A: Storyboard Artists

Each week, we’re taking questions for the cast and crew of the hit animated series “Transformers Prime” from fans of the official Transformers Facebook page. Check out this week’s Fan Q&A with  “Transformers Prime” storyboard artists Sam Montes, Paul Harmon, Bryan Baugh and Jeff Johnson! Atticus Tsai-McCarthy asks: Are you basically the editors in the sense that you decide where scenes end,...

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TRANSFORMERS Prime Tuesday Q&A: Arcee Voice Actress Sumalee Montano

TRANSFORMERS Prime Tuesday Q&A: Arcee Voice Actress Sumalee Montano

Each week, we’re taking questions for the cast and crew of the hit animated series “Transformers Prime” from fans of the official Transformers Facebook page. Check out this week’s Fan Q&A with Arcee voice actress Sumalee Montano! Chalrie Levitz asks: What was your favorite Arcee episode in season 1 and why? Sumalee Montano: For me it’s a tie between Predatory and Crisscross. I love...

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Transformers Prime Tuesday Q&A: Executive Producer Jeff Kline

Transformers Prime Tuesday Q&A: Executive Producer Jeff Kline

Transformers Prime's Executive Producer answers your questions! Each week, we’re taking questions for the cast and crew of the hit animated series "Transformers Prime" from fans of the official Transformers Facebook page. Check out this week’s Fan Q&A with Transformers Prime Executive Producer Jeff Kline! Janice Anderson asks: My four-year-old Transformers Prime superfan, Jackson, would love...

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TRANSFORMERS The Ride - 3D Sweepstakes

TRANSFORMERS The Ride - 3D Sweepstakes

You could win a Grand Prize trip for 4 to Universal Studios Hollywood to be among the first to experience TRANSFORMERS: THE RIDE - 3D, the all-new attraction coming to Universal Studios Hollywood in spring 2012. In addition, the Grand Prize winner will receive "The Ultimate TRANSFORMERS Fan Gift Pack" which includes the TRANSFORMERS DARK OF THE MOON DVD, TRANSFORMERS DARK OF THE MOON action...

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Hasbro to Celebrate Its Iconic Brands with Fans at New York Comic Con

Hasbro to Celebrate Its Iconic Brands with Fans at New York Comic Con

For the first time, fans will be able to experience a wide variety of favorite pop-culture brands from Hasbro, Inc. (NASDAQ:HAS - News) at New York Comic Con. The Company previously announced its upcoming presence at the convention taking place at the Javits Convention Center in New York City from October 13-16 as well as its title sponsorship of New York Comic Con’s “NYCC Kids!” experience. Since...

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Stern Pinball To Release TRANSFORMERS Pinball Machine

Stern Pinball To Release TRANSFORMERS Pinball Machine

World’s Only Maker of Arcade Quality Pinball Announces Newest Addition to Stern’s Timeless Pinball Lineup Stern Pinball, Inc., the world’s only maker of real pinball games, announced today upcoming plans for a pinball machine based on the iconic TRANSFORMERS brand from Hasbro, Inc that will be available later this fall. Collectors, casual players and avid fans can all expect nothing less than an...

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Buy and Read TRANSFORMERS comics at Comixology

Buy and Read TRANSFORMERS comics at Comixology

  Over 200 TRANSFORMERS comics are now available online! The collection includes prequels and adaptations for all three blockbuster movies, the entire IDW universe, and even classics from the '80s. The comics can be purchased and read online and are also available for Android devices. Several free previews offer samples of the complete experience. Click here to learn more. If you are an...

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HASBRO TO SHOWCASE ITS ICONIC POP-CULTURE BRANDS AT SAN DIEGO COMIC-CON

HASBRO TO SHOWCASE ITS ICONIC POP-CULTURE BRANDS AT SAN DIEGO COMIC-CON

With some of the most popular and sought after brands in the entertainment industry for movies, television, video games, comics, collectibles and more, Hasbro, Inc. returns to San Diego Comic-Con to deliver special opportunities for fans of its pop-culture juggernaut properties. Led by displays of upcoming action figures, new NERF VORTEX blasters and “larger than life” statues from its powerhouse...

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KRE-O CONSTRUCTION BRAND FROM HASBRO  ‘ROLLS OUT’ ONTO SHELVES NATIONWIDE

KRE-O CONSTRUCTION BRAND FROM HASBRO ‘ROLLS OUT’ ONTO SHELVES NATIONWIDE

Inaugural KRE-O Construction Set Collection Features Popular TRANSFORMERS Characters Hasbro, Inc. brings action and adventure to the construction aisle in July with the introduction of the KRE-O brand. The KRE-O brand allows builders and Hasbro fans ages 6 and up to enjoy and create with popular Hasbro brands, like the TRANSFORMERS brand beginning in 2011 and many other Hasbro brands planned...

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TRANSFORMERS: DARK OF THE MOON The Game by Activision (AD)

TRANSFORMERS: DARK OF THE MOON The Game by Activision (AD)

  It has been three years since MEGATRON and the DECEPTICONS last threatened the world. Earth's leaders believe that MEGATRON has fled the planet in defeat-but OPTIMUS PRIME knows better. An alien transmission is intercepted, exposing MEGATRON'S plan to spread chaos and fear among the humans, and unleash the ultimate DECEPTICON assassin: SHOCKWAVE! The AUTOBOTS must hunt MEGATRON, neutralize...

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TRANSFORMERS: DARK OF THE MOON iOS Game by EA

TRANSFORMERS: DARK OF THE MOON iOS Game by EA

 ROLL OUT! Play the role of OPTIMUS PRIME in the ONLY mobile game inspired by the blockbuster, TRANSFORMERS: DARK OF THE MOON. Engage in action-packed robot combat, drive and shoot in vehicle-form, and defeat the evil DECEPTICONS. Fight through 13 levels in Chernobyl, Atlantic City, Washington D.C., Chicago, and on the Moon! Upgrade your AUTOBOT and engage in exciting boss battles with villains...

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UNIQLO UT 2011 Theme: ‘Now! On T-Shirts’

UNIQLO UT 2011 Theme: ‘Now! On T-Shirts’

World’s Top Graphic T-Shirt Lineup Now Even Hotter June 2011 2011 UNIQLO UT is now serving up its annual assortment of new and exciting designs. Under the “Now! On T-Shirts” theme, UT’s lineup features collaborations with some of the hottest names in global pop culture. The latest designs are drawn from a wide range of influences, including well-known anime characters and popular brands, as well...

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KRE-0 TRANSFORMERS

KRE-0 TRANSFORMERS

FULL KRE-O.COM WEBSITE LAUNCHES JULY 1, 2011! KRE-O brings quality and innovation to the construction aisle. Each KRE-O TRANSFORMERS set is ‘MORE THAN MEETS THE EYE,’ with two types of builds: create a robot and then disassemble to build a vehicle, disassemble the vehicle to build a robot. Packed with play, most sets come complete with themed accessories and a poseable KREON mini figure in...

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HASBRO CELEBRATES ITS TRANSFORMERS BRAND AS “ROBOTS IN DISGUISE” INVADE PASADENA FOR 17th ANNUAL TRANSFORMERS CONVENTION

HASBRO CELEBRATES ITS TRANSFORMERS BRAND AS “ROBOTS IN DISGUISE” INVADE PASADENA FOR 17th ANNUAL TRANSFORMERS CONVENTION

Thousands of fans from around the world will celebrate the enduring popularity of the iconic TRANSFORMERS brand from Hasbro, Inc., as the 2011 TRANSFORMERS fan convention known as “BOTCON” returns to Pasadena on June 4-5.  Less than a month before the highly anticipated debut of the new Paramount Pictures film TRANSFORMERS: DARK OF THE MOON, Hasbro, in partnership with The TRANSFORMERS Collectors’...

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HASBRO TO HONOR MICHAEL BAY AND STEVEN SPIELBERG WITH INDUCTION INTO  THE TRANSFORMERS HALL OF FAME

HASBRO TO HONOR MICHAEL BAY AND STEVEN SPIELBERG WITH INDUCTION INTO THE TRANSFORMERS HALL OF FAME

Bay to attend ceremony at TRANSFORMERS “BOTCON” Fan Convention in Pasadena, California, on June 4 Earlier today on its official TRANSFORMERS Facebook page, Hasbro, Inc. announced the induction of film industry legends Michael Bay and Steven Spielberg—the director and executive producer of the blockbuster TRANSFORMERS film franchise—into its TRANSFORMERS Hall of Fame. The second annual...

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HASBRO’S TRANSFORMERS BRAND “ROLLS OUT” A BLOCKBUSTER SUMMER WITH NEW TOY LINE LAUNCHING THIS WEEK IN ANTICIPATION OF <i>TRANSFORMERS: DARK OF THE MOON</i> MOVIE

HASBRO’S TRANSFORMERS BRAND “ROLLS OUT” A BLOCKBUSTER SUMMER WITH NEW TOY LINE LAUNCHING THIS WEEK IN ANTICIPATION OF TRANSFORMERS: DARK OF THE MOON MOVIE

The iconic TRANSFORMERS brand from Hasbro, Inc., which has become one of the most successful entertainment franchises of the 21st century, reaches new heights in 2011 when the heroic AUTOBOTS and the villainous DECEPTICONS once again invade movie theaters around the world to continue their epic battle. The new Paramount Pictures live-action movie from director Michael Bay, and executive producer...

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Fan’s Choice finalists for TRANSFORMERS HALL OF FAME -2011- GRIMLOCK

Fan’s Choice finalists for TRANSFORMERS HALL OF FAME -2011- GRIMLOCK

    TRANSFORMERS fans around the world were asked, who should be inducted into TRANSFORMERS Hall of Fame. Fan’s choice nominee: GRIMLOCK “Me GRIMLOCK want little statue!” GRIMLOCK fought his way through the gladiatorial pits underneath Kaon to become one of the greatest warriors on CYBERTRON. Having joined the AUTOBOTS early on during the Great War, GRIMLOCK has fought and survived through...

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Fan’s Choice finalists for TRANSFORMERS HALL OF FAME -2011- SHOCKWAVE

Fan’s Choice finalists for TRANSFORMERS HALL OF FAME -2011- SHOCKWAVE

  TRANSFORMERS fans around the world were asked, who should be inducted into TRANSFORMERS Hall of Fame. Fan’s choice nominee: SHOCKWAVE “I am the only logical selection.” SHOCKWAVE has always based his actions on the most logical choices. Having joined MEGATRON during the early days of the Great War, SHOCKWAVE believed MEGATRON would quickly crush the High Council and bring about a new...

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Fan’s Choice finalists for TRANSFORMERS HALL OF FAME -2011- JAZZ

Fan’s Choice finalists for TRANSFORMERS HALL OF FAME -2011- JAZZ

  TRANSFORMERS fans around the world were asked, who should be inducted into TRANSFORMERS Hall of Fame. Fan’s choice nominee: JAZZ “Vote for me or you’ll be sorry. I’m a bad cat who likes to party.” JAZZ embodies the essence of what it means to be an AUTOBOT. Loyal, brave and cunning, have allowed JAZZ to rise to become one of OPTIMUS PRIMEs top lieutenants in the war against the...

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Fan’s Choice finalists for TRANSFORMERS HALL OF FAME -2011- WASPINATOR

Fan’s Choice finalists for TRANSFORMERS HALL OF FAME -2011- WASPINATOR

  TRANSFORMERS fans around the world were asked, who should be inducted into TRANSFORMERS Hall of Fame. Fan’s choice nominee: WASPINATOR “WASPINATOR suffered for your enjoyment.” “WASPINATOR is one of the most durable TRANSFORMERS of all time. Despite getting blown up all the time, WASPINATOR was able to endure this constant torment and pull himself together long enough to make it to the...

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Fan’s Choice finalists for TRANSFORMERS HALL OF FAME -2011- ERECTOR

Fan’s Choice finalists for TRANSFORMERS HALL OF FAME -2011- ERECTOR

  TRANSFORMERS fans around the world were asked, who should be inducted into TRANSFORMERS Hall of Fame. Fan’s choice nominee: ERECTOR “Wait, what is this? Why am I here?” Once a member of the evil CONSTRUCTICONS, ERECTOR was scrapped from the team in favor of the DECEPTICON HOOK, because he wasn’t green. Dejected, ERECTOR had no choice but to join the AUTOBOTS and did so at the battle of...

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HASBRO DELIVERS

HASBRO DELIVERS "16 WEEKS OF CYBER SWEEPS" TO TRANSFORMERS FANS

Limited Edition TRANSFORMERS: DARK OF THE MOON CYBERVERSE OPTIMUS PRIME Action Figure Preview Pack Hits Shelves and Kicks Off Online 3D "Cyber Sweeps" Promotion PAWTUCKET, R.I. – March 15, 2011 – The iconic TRANSFORMERS brand from Hasbro, Inc. (NASDAQ: HAS) announced today the start of the "TRANSFORMERS: DARK OF THE MOON 16 Weeks of Cyber Sweeps" event, a 16-week-long consumer promotion. Leading...

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HASBRO AND JAGEX ENTER STRATEGIC DEVELOPMENT AGREEMENT

HASBRO AND JAGEX ENTER STRATEGIC DEVELOPMENT AGREEMENT

Iconic AUTOBOTS and DECEPTICONS Set to Battle Online in 2012 PAWTUCKET, R.I. – March 14, 2011 – Hasbro, Inc. (NASDAQ: HAS) announced today that it has signed a strategic development agreement with Jagex Limited to jointly create a new online game based on the globally iconic TRANSFORMERS brand. Under the agreement, the two companies are slated to launch the TRANSFORMERS online game in 2012 in...

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HASBRO 'BUILDS' ITS PORTFOLIO WITH INTRODUCTION OF KRE-O, A UNIQUE NEW CONSTRUCTION TOY BRAND

HASBRO 'BUILDS' ITS PORTFOLIO WITH INTRODUCTION OF KRE-O, A UNIQUE NEW CONSTRUCTION TOY BRAND

Inaugural KRE-O Building Set Collection Features Popular TRANSFORMERS Characters PAWTUCKET, R.I. – February 11, 2010 – This fall Hasbro, Inc. (NASDAQ: HAS) will bring action and adventure to the construction aisle with the introduction of the KRE-O brand. The KRE-O brand provides builders ages 6 and up with the unique opportunity to enjoy popular Hasbro brands, like TRANSFORMERS, in a...

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2011 TRANSFORMERS LINE CAPTURES THE ADVENTURE OF FIRST-EVER 3-D TRANSFORMERS MOVIE

2011 TRANSFORMERS LINE CAPTURES THE ADVENTURE OF FIRST-EVER 3-D TRANSFORMERS MOVIE

New MECHTECH and CYBERVERSE Lines Lead Next Generation of TRANSFORMERS Action Figures, Vehicles and 3D Character Masks Pawtucket, R.I., (February 2011) — The iconic TRANSFORMERS brand from Hasbro, Inc. (NASDAQ: HAS), which has become one of the most successful entertainment franchises of the 21st century, reaches new heights in 2011 when the heroic AUTOBOTS and the villainous DECEPTICONS once...

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Hub TV to Premiere Original Series 'TRANSFORMERS PRIME'

Hub TV to Premiere Original Series 'TRANSFORMERS PRIME'

New Episode of Popular Series to Premiere February 11; Preceded by Encore of Highly Rated "Transformers Prime" Mini-Series LOS ANGELES, Ca. – The Hub, a television network for kids and their families, will premiere its original half-hour, full CGI animated series “Transformers Prime” in its regular weekly time period with a new episode Friday, February 11 (4:30 p.m. ET). Announcement of the...

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Five-Day Original Mini-Series Event Showcasing <br>Transformers: Prime on the Hub network

Five-Day Original Mini-Series Event Showcasing
Transformers: Prime on the Hub network

Fans of the enormously popular Transformers action-adventure entertainment franchise will revel in the upcoming television event on The Hub cable network – a five-part original mini-series, Monday-Friday, November 29 – December 3, showcasing Transformers: Prime, a new CGI-animated television series coming to the network. The Hub, a TV network for kids and their families, is a joint venture of...

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TRANSFORMERS: Prime New Graphic Novel Available Soon

TRANSFORMERS: Prime New Graphic Novel Available Soon

IDW Publishing and Hasbro, Inc., are proud to announce the upcoming release of “TRANSFORMERS: Prime"— an all-new original graphic novel that sets the stage for the much-anticipated new animated series on the Hub Netork this fall. The novel, written by Mike Johnson (“Star Trek: Countdown,” “Superman/Batman”) and featuring art by E.J. Su, Allan Jefferson, David Daza, and Joe St. Pierre, tells the...

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New Animated TRANSFORMERS Series to Debut This Fall on The Hub Network

New Animated TRANSFORMERS Series to Debut This Fall on The Hub Network

  TRANSFORMERS PRIME, a new half-hour television series airing this fall on The Hub, chronicles the triumphant return of the AUTOBOTS via the most cutting-edge CG animation ever seen on television. The series deepens the epic mythology of the AUTOBOTS and DECEPTICONS, while starting fresh for a new generation of fans. As OPTIMUS PRIME, BUMBLEBEE, ARCEE, RATCHET, and the others "roll out"...

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TRANSFORMERS: Best of MEGATRON Comic Book Now Available

TRANSFORMERS: Best of MEGATRON Comic Book Now Available

Release Date: September 7, 2010   MEGATRON is the brutal and cunning leader of the DECEPTICONS. Locked in constant battle with the AUTOBOTS, MEGATRON seeks to win the war and claim CYBERTRON for himself. These tales, culled from his datatracks, contain his most ruthless and defining moments.    TPB • FC •  $19.99  • 144 Pages • ISBN: 978-1-60010-701-6 Bob Budiansky, Simon Furman (w)•...

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TRANSFORMERS: Last Stand of the Wreckers TPB

TRANSFORMERS: Last Stand of the Wreckers TPB

Release Date: September 1, 2010 The AUTOBOT special ops crew, THE WRECKERS, are sent to investigate Garrus-9, a prison that fell to the DECEPTICONS three years ago with no communication in or out since. Who’s really behind the prison siege, and what dark secret awaits SPRINGER there? The answers to those questions will send this mission to the razors edge! Nick Roche, James Roberts (w) • Nick...

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The Fans Have Spoken …. DINOBOT is the First “Fan’s Choice” Character Inducted into the TRANSFORMERS Hall of Fame!

The Fans Have Spoken …. DINOBOT is the First “Fan’s Choice” Character Inducted into the TRANSFORMERS Hall of Fame!

  Thousands of TRANSFORMERS fans from around the world were in Orlando this past weekend for the 16th annual TRANSFORMERS Collectors’ Convention, BOTCON. Hosted by the TRANSFORMERS Collectors’ Club and Hasbro, BOTCON featured appearances by voice actors from the recent blockbuster movies and animated television series as well as panel discussions led by TRANSFORMERS experts. Attendees had the...

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TRANSFORMERS: EXODUS origin novel out in stores now

TRANSFORMERS: EXODUS origin novel out in stores now

Telling one of the most important stories in the TRANSFORMERS canon, this novel explores and expands upon the origins of the super villain MEGATRON, leader of the evil DECEPTICONS, and the rise of OPTIMUS PRIME to leadership of the heroic AUTOBOTS.  TRANSFORMERS: EXODUS written by Alex Irvine takes fans deep into the secret lore of the TRANSFORMERS universe, charting the creation of the...

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TRANSFORMERS WAR FOR CYBERTRON

TRANSFORMERS WAR FOR CYBERTRON

         TRANSFORMERS: WAR FOR CYBERTRON for Nintendo DS:   BECOME THE ULTIMATE WEAPON! Fight to the end. Determine the fate of the Transformers in the war that started it all.   Learn more about the game at http://www.transformersgame.com/nds...

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Exclusive GRIMLOCK

Exclusive GRIMLOCK

This collector item includes exclusive accessories and deco.   ...

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TRANSFORMERS HUNT FOR THE DECEPTICONS

TRANSFORMERS HUNT FOR THE DECEPTICONS

Hidden DECEPTICONS are preparing to strike on Earth again, and the AUTOBOTS need your help to track them down! To take part in the HUNT FOR THE DECEPTICONS you need a “COORDINATE CODE” which can be found inside specially marked TRANSFORMERS products at retail. If you already have a COORDINATE CODE, click the JOIN THE HUNT button below. Together we can fight off the DECEPTICON threat and save...

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POWER CORE COMBINERS

POWER CORE COMBINERS

Expanding upon the essence of DEVASTATOR — a robot built by combining multiple construction vehicles — the TRANSFORMERS brand unveils the new POWER CORE COMBINERS expression that redefines the magic of combination play. The toys deliver an interchangeable system of robots, vehicles and weapons that escalates the level of fun and increases the number of robots within a child’s TRANSFORMERS toy...

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New TRANSFORMERS: Last Stand of the Wreckers #5  in comic book stores

New TRANSFORMERS: Last Stand of the Wreckers #5 in comic book stores

The endgame begins. Their teammates are dead, their mission is in tatters, and all hope is lost. Time has run out for the last of the Wreckers, who confront the maniac responsible for the atrocities of the last 48 hours. Deaths, betrayals and long-promised revelations—truly, this one has it all! 32 pages Nick Roche, James Roberts (w) • Nick Roche (a) • Trevor Hutchison, Roche (c)   ...

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New TRANSFORMERS: IRONHIDE #1 in comic book stores

New TRANSFORMERS: IRONHIDE #1 in comic book stores

During the Great War on CYBERTRON, one of the AUTOBOTS' fallen heroes was OPTIMUS PRIME's best friend—IRONHIDE. What does that have to do with the fate of the planet today? Find out in this all-new miniseries by TRANSFORMERS writer Mike Costa and the phenomenal Casey Coller. You didn't really think his death was just some stunt with no ramifications, did you? 32 pages Mike Costa (w) • Casey...

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HASBRO REVEALS TRANSFORMERS HALL OF FAME’S INAUGURAL MEMBERS

HASBRO REVEALS TRANSFORMERS HALL OF FAME’S INAUGURAL MEMBERS

TRANSFORMERS Fans May Participate in Selecting One Additional Robot to Join Hall of Fame’s 2010 Class   After more than 25 years of “MORE THAN MEETS THE EYE” action, Hasbro, Inc. (NYSE: HAS) is launching the TRANSFORMERS Hall of Fame that will honor those influential in creating and building this iconic entertainment brand as well as actual “ROBOTS IN DISGUISE.” In 2010, Hasbro will induct four...

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Fan’s Choice finalists for TRANSFORMERS HALL OF FAME – Nominee #5

Fan’s Choice finalists for TRANSFORMERS HALL OF FAME – Nominee #5

TRANSFORMERS fans around the world were asked, who should be inducted into TRANSFORMERS Hall of Fame. Voting will start on Monday, May 10th with 5 candidates nominated by Fans to choose from. Fan’s choice nominee #5 is: DINOBOT "Let me be judged accordingly. The rest is silence.” Once feared as a PREDACON, DINOBOT found himself stranded alongside MEGATRON in the distant past. There, his code of...

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Fan’s Choice finalists for TRANSFORMERS HALL OF FAME – Nominee #4

Fan’s Choice finalists for TRANSFORMERS HALL OF FAME – Nominee #4

TRANSFORMERS fans around the world were asked, who should be inducted into TRANSFORMERS Hall of Fame. Voting will start on Monday, May 10th with 5 candidates nominated by Fans to choose from. Fan’s choice nominee #4 is: SHOCKWAVE “Clarity of thought is the key to deciding your actions.” The cold and calculating mind of SHOCKWAVE makes most DECEPTICONS question and fear his true intensions....

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New TRANSFORMERS: Nefarious #3 and Movie Collection, Volume 2 in comic book stores

New TRANSFORMERS: Nefarious #3 and Movie Collection, Volume 2 in comic book stores

Capturing SOUNDWAVE is one thing, holding onto him quite another… as BUMBLEBEE, JOLT, KNOCK OUT and DUNE RUNNER are about to find out! And while the AUTOBOTS and DECEPTICONS continue to stumble in the dark, National Security Director Theodore Galloway closes in on the secrets of Project: Nefarious… but his days are numbered! 32 pages Simon Furman (w) • Carlos Magno (a) • Brian Rood, Magno (c) ...

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Fan’s Choice finalists for TRANSFORMERS HALL OF FAME – Nominee #3

Fan’s Choice finalists for TRANSFORMERS HALL OF FAME – Nominee #3

  Fan’s Choice finalists for TRANSFORMERS HALL OF FAME – Nominee #3 TRANSFORMERS fans around the world were asked, who should be inducted into TRANSFORMERS Hall of Fame. Voting will start on Monday, May 10th with 5 candidates nominated by Fans to choose from. Fan’s choice nominee #3 is: AUTOBOT JAZZ "I do everything with style!” Before OPTIMUS PRIME became leader of the AUTOBOTS, he was...

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Fan’s Choice finalists for TRANSFORMERS HALL OF FAME – Nominee #2

Fan’s Choice finalists for TRANSFORMERS HALL OF FAME – Nominee #2

  TRANSFORMERS fans around the world were asked, who should be inducted into TRANSFORMERS Hall of Fame. Voting will start on Monday, May 10th with 5 candidates nominated by Fans to choose from. Fan’s choice nominee #2 is: GRIMLOCK “Me GRIMLOCK king!” GRIMLOCK fought his way through the gladiatorial pits underneath Kaon to become one of the greatest warriors on CYBERTRON. Having joined the...

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Fan’s Choice finalists for TRANSFORMERS HALL OF FAME – Nominee #1

Fan’s Choice finalists for TRANSFORMERS HALL OF FAME – Nominee #1

  TRANSFORMERS fans around the world were asked, who should be inducted into TRANSFORMERS Hall of Fame. Voting will start on Monday, May 10th with 5 candidates nominated by Fans to choose from. Fan’s choice nominee #1 is: SOUNDWAVE “SOUNDWAVE superior. Other DECEPTICONS inferior.” SOUNDWAVE’s origins are a mystery to all including MEGATRON. His distinct ability to symbiotically partner with...

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New TRANSFORMERS Spotlight: PROWL & Last Stand of the Wreckers #4  in comic book stores

New TRANSFORMERS Spotlight: PROWL & Last Stand of the Wreckers #4 in comic book stores

New TRANSFORMERS Spotlight: PROWL in comic book stores The end of the war between AUTOBOTS and DECEPTICONS had profound changes throughout the ranks, even for the coldly logical PROWL. Learn of his change of heart and its impact on his actions in the ongoing series. 32 pages Mike Costa (w) • E.J. Su (a) • Nick Roche, Su (c)    New Transformers: Last Stand of the Wreckers #4 in comic book...

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TRANSFORMERS: Nefarious #2 and Tales of THE FALLEN in comic book stores

TRANSFORMERS: Nefarious #2 and Tales of THE FALLEN in comic book stores

New TRANSFORMERS Nefarious #2 in comic book stores Layers within layers are revealed as the massive global conspiracy that is Project: Nefarious continues to unfold. OPTIMUS PRIME wants answers, and he’s prepared to go to any lengths to get them. But how far is too far? And by committing his forces to stopping SOUNDWAVE, is PRIME just playing right into The Initiative’s hands? 32 pages Simon...

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TRANSFORMERS HALL OF FAME

TRANSFORMERS HALL OF FAME

After more than 25 years of "MORE THAN MEETS THE EYE" action, Hasbro is announcing the TRANSFORMERS Hall of Fame that will honor both "ROBOTS IN DISGUISE"and those influential in creating and building this iconic entertainment brand. Heroic AUTOBOTS OPTIMUS PRIME and BUMBLEBEE, as well as evil DECEPTICONS MEGATRON and STARSCREAM, will be the first robots honored with admission as chosen by...

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New TRANSFORMERS #5 in comic book stores

New TRANSFORMERS #5 in comic book stores

OPTIMUS PRIME and Spike Witwicky have a chat that could define the future of AUTOBOT and human relations! But lest you think it’s all talky-talk, back at RODIMUS’ camp something big happens, something very big. A game-changing event in IDW’s TRANSFORMERS, with a Don Figueroa double-page spread that has to be seen to be believed! 32 pages Mike Costa (w) • Don Figueroa (a) • Figueroa, Andrew Wildman...

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New TRANSFORMERS: Last Stand of the Wreckers #3 in comic book stores

New TRANSFORMERS: Last Stand of the Wreckers #3 in comic book stores

Trapped inside a maximum-security prison, surrounded by DECEPTICONS, and outgunned at every turn, it’s time for the newest WRECKERS to earn their stripes. But as the horrors of Garrus-9 are laid bare and the fate of FORTRESS MAXIMUS is revealed, SPRINGER realizes his team has bitten off more than it can chew. 32 pages Nick Roche, James Roberts (w) • Roche (a) • Trevor Hutchison, Roche (c)   ...

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TRANSFORMERS: Nefarious #1 in comic book stores

TRANSFORMERS: Nefarious #1 in comic book stores

The sequel to TRANSFORMERS: REVENGE OF THE FALLEN starts here! What is The Initiative? More to the point, why doesn’t the all-seeing SOUNDWAVE know anything about it? How did they come to reanimate/control RAVAGE? SOUNDWAVE must find the answers, and he’ll destroy anything in his path to get them! 32 pages Simon Furman (w) • Carlos Magno (a) • Magno, Brian Rood (c)   ...

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TRANSFORMERS: Best of the UK: Prey in comic book stores

TRANSFORMERS: Best of the UK: Prey in comic book stores

The Best of the UK series returns with the five-part Prey! MEGATRON unleashes the feared PREDACONS to seek and destroy OPTIMUS PRIME. Could this be the end for the AUTOBOT leader? Find out in this fan-favorite collection of classic tales from across the pond, written by TRANSFORMERS mainstay Simon Furman. 132 pages Simon Furman (w) • Jeff Anderson, Dan Reed, Geoff Senior, Will Simpson (a) •...

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TRANSFORMERS BUMBLEBEE #4 in comic book stores

TRANSFORMERS BUMBLEBEE #4 in comic book stores

When BUMBLEBEE has a change of heart and goes back to help a little girl whom he had used to discover her father’s secrets, he finds himself pursued by the terrifying and unstoppable SKYWARP! BUMBLEBEE’s big adventure as leader of the AUTOBOTS comes to an explosive and thrilling conclusion! 32 pages Zander Cannon (w) • Chee (a) • Guido Guidi, Chee (c)   ...

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TRANSFORMERS #4 in comic book stores

TRANSFORMERS #4 in comic book stores

His ambivalence cost him his allegiance. His betrayal set the stage for AUTOBOT victory. His name is THUNDERCRACKER, and this issue reveals what he's been doing these past three years after his brutal expulsion from the DECEPTICONS in ALL HAIL MEGATRON! Mike Costa and Don Figueroa show you perhaps the most unique transformation of all... 32 pages Mike Costa (w) • Don Figueroa (a) • Figueroa,...

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IRONHIDE Returns to Comics

IRONHIDE Returns to Comics

All-new TRANSFORMERS comic series begins in May This May, fan-favorite IRONHIDE is back from the dead for his own four-issue series—or is he? TRANSFORMERS: IRONHIDE explores the history of OPTIMUS PRIME’s best friend and the aftermath of his shocking death in TRANSFORMERS #1. “Just because he’s dead, doesn’t mean he’s not important! This is comics, folks!” said IDW TRANSFORMERS editor Andy...

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2010 TOY FAIR

2010 TOY FAIR

On the heels of launching 2009’s largest grossing movie and in anticipation of the next installment in 2011, the TRANSFORMERS brand from Hasbro, Inc. ramps up the play in 2010 with new offerings that build on the energy and excitement from the brand’s history and blockbuster film franchise. Featuring over-the-top action figures, unique role-play items and innovative twists on the TRANSFORMERS...

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N.E.S.T. Global Alliance

N.E.S.T. Global Alliance

...

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New Exclusives available in February

New Exclusives available in February

TRANSFORMERS REVENGE OF THE FALLEN - Legends Class: CONSTRUCTICON DEVASTATOR.   All seven robots combine to form CONSTRUCTICON DEVASTATOR   TRANSFORMERS REVENGE OF THE FALLEN Road Rival Showdown - Scout Class: BEACHCOMBER and DEADLIFT Included in the N.E.S.T. Global Alliance Promotion. TRANSFORMERS REVENGE OF THE FALLEN Windy City Chase - Scout Class: SLAP DASH and TRENCHMOUTH Included...

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Trailer for new TRANSFORMERS: War for CYBERTRON videogame

Trailer for new TRANSFORMERS: War for CYBERTRON videogame

  Experience the legendary battle between the AUTOBOTS and DECEPTICONS as Activision Publishing, Inc. (Nasdaq: ATVI) announced today that Transformers (TM): War for Cybertron is in development by award-winning High Moon Studios. Based on Hasbro's legendary TRANSFORMERS property, the game takes players to the TRANSFORMERS characters' home planet of CYBERTRON for a new look into the epic story...

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First Ever Race Between OPTIMUS PRIME and MEGATRON Themed Cars

First Ever Race Between OPTIMUS PRIME and MEGATRON Themed Cars

First Ever Race Between OPTIMUS PRIME and MEGATRON Themed Cars Driven by NASCAR’s Ryan Newman and Jeff Gordon on October 17 NASCAR fans will have the chance to choose their side in the battle to control the planet when Paramount Home Entertainment and ESPN launch a unique promotional campaign in support of the October 20 debut of TRANSFORMERS: Revenge of the Fallen on DVD and Blu-ray. Paramount...

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Create your own POWER UP OPTIMUS PRIME

Create your own POWER UP OPTIMUS PRIME

The TRANSFORMERS: REVENGE OF THE FALLEN toy line lets you create highlights from this year’s most successful movie. When the DECEPTICONS seems to have won victory and end the world as we know it OPTIMUS PRIME will be powered up combining him with parts from JETFIRE to create the most powerful AUTOBOT ever. When you buy the Leader Class OPTIMUS PRIME and Leader Class JETFIRE you can combine these...

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TRANSFORMERS FOR THE YOUNGER KIDS

TRANSFORMERS FOR THE YOUNGER KIDS

POWER BOTS Even if you are not old enough to watch the movie hit of the summer TRANSFORMERS: REVENGE OF THE FALLEN it does not mean you cannot play with your favorite characters. Designed to enable easy play for younger fans, TRANSFORMERS MOVIE POWER BOTS are 10-inch robot-only versions of favorite TRANSFORMERS AUTOBOT BUMBLEBEE and DECEPTICON MEGATRON. MEGA POWER BOTS Taking POWER BOTS...

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6 CONSTRUCTICON vehicles combine to form the mighty DEVASTATOR

6 CONSTRUCTICON vehicles combine to form the mighty DEVASTATOR

6 CONSTRUCTICON vehicles combine to form the mighty DEVASTATOR– the ultimate DECEPTICON weapon. The CONSTRUCTICON DEVASTATOR toy is 14 inches tall in robot mode and features lights and sounds.   Download wallpaper of the ad here. See the toy here.   ...

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The new HUMAN ALLIANCE assortment

The new HUMAN ALLIANCE assortment

The new HUMAN ALLIANCE assortment features larger scale versions of some of the coolest cars from TRANSFORMERS as well as the human characters, who are fighting side by side with the AUTOBOTS. Get your favorite character BUMBLEBEE with SAM, SIDESWIPE with SERGEANT EPPS or AUTOBOT SKIDS with MIKEALA Download wallpaper of the ad here.   ...

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TRANSFORMERS: REVENGE OF THE FALLEN Two-Disc Blu-ray and DVD Sets

TRANSFORMERS: REVENGE OF THE FALLEN Two-Disc Blu-ray and DVD Sets

With more action, more thrills and more TRANSFORMERS characters, the biggest movie of the year, TRANSFORMERS: Revenge of the Fallen, took audiences by storm, earning over $820 million at the worldwide box office making it the biggest movie of the year in North America and throughout the world. The latest spectacular adventure in the wildly popular TRANSFORMERS franchise will make its...

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New TRANSFORMERS: REVENGE OF THE FALLEN Toys out in retail

New TRANSFORMERS: REVENGE OF THE FALLEN Toys out in retail

TRANSFORMERS: REVENGE OF THE FALLEN is clearly the hit of the summer at the box office. Now kids and older fans can re-create the film’s awesome action sequences at home with a range of new toys hitting shelves at retail. TRANSFORMERS MOVIE CONSTRUCTICON DEVASTATOR The largest and most powerful foe the AUTOBOTS encountered in this summer’s TRANSFORMERS: REVENGE OF THE FALLEN is sure to be...

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Hasbro is offering the vehicle modes of the most popular TRANSFORMERS characters

Hasbro is offering the vehicle modes of the most popular TRANSFORMERS characters

When TRANSFORMERS characters are “ROBOTS IN DISGUISE,” they take on the look of some of most contemporary vehicles in the world, such as the Chevrolet Camaro Concept, Ford Mustang and GMC Topkick. For the first time ever Hasbro is offering the vehicle modes of the most popular TRANSFORMERS characters in the new TRANSFORMERS RPMs line. Now you can take the battle between the Autobots and...

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LG Mobile Phones Creates Integrated, Multi-Media Marketing Campaign for 'TRANSFORMERS: REVENGE OF THE FALLEN'

LG Mobile Phones Creates Integrated, Multi-Media Marketing Campaign for 'TRANSFORMERS: REVENGE OF THE FALLEN'

LG Electronics MobileComm in partnership with upcoming film, "TRANSFORMERS: REVENGE OF THE FALLEN" from DreamWorks Pictures and Paramount Pictures in association with Hasbro, is launching a comprehensive multi-discipline marketing campaign tied to the highly anticipated summer film.  The tie-in campaign includes a customized television commercial directed by "TRANSFORMERS: REVENGE OF THE FALLEN"...

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Transform YOUR WAY game and BK BBQ DOUBLE STACKTICON burger.

Transform YOUR WAY game and BK BBQ DOUBLE STACKTICON burger.

  Burger King Corp. is bringing customers the action of the highly anticipated film Transformers: Revenge of the Fallen. The Transform YOUR WAY(tm) promotional game gives restaurant guests a one-in-two chance of winning one of thousands of prizes, including $1 million*, an all new Chevy Camaro 1SS, BURGER KING(r) food items and more. Each game piece offers a prize under one of the two...

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RECORD BREAKING OPENING FOR MICHAEL BAY’S “TRANSFORMERS: REVENGE OF THE FALLEN”

RECORD BREAKING OPENING FOR MICHAEL BAY’S “TRANSFORMERS: REVENGE OF THE FALLEN”

Paramount Pictures Release Grosses $60.6 Million Wednesday HOLLYWOOD, CA (June 25, 2009) – Michael Bay’s highly anticipated sequel “Transformers: Revenge of the Fallen” catapulted into record-breaking territory on its opening day in the U.S., earning a staggering $60.6 million in its first 24-hours. The Paramount Pictures release bested the previous Wednesday record holder “Harry Potter and the...

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Botcon 2009

Botcon 2009

Botcon 2009 took place May 28th -31st at the Pasadena Convention Center, Califonia. It was a huge success with more than 7100 visitors including the 1250 pre-registered fans.   Fans of all ages came to see all the new toys for TRANSFORMERS: Revenge of the Fallen, as well as the possibility to browse through older Transformers products at the many dealer shops. Visitors could demo the new...

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TRANSFORMERS: REVENGE OF THE FALLEN game

TRANSFORMERS: REVENGE OF THE FALLEN game

New Game Allows Fans to Wage War Online For the First Time Ever in the TRANSFORMERS Universe "The Transformers: Revenge of the Fallen game will give fans the chance to experience the most robust and explosive TRANSFORMERS game ever," said Rob Kostich, head of marketing for licensed properties, Activision Publishing. "Featuring a huge roster of playable TRANSFORMERS, the game delivers massive...

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BUMBLEBEE Blast Slurpee® at 7-Eleven®

BUMBLEBEE Blast Slurpee® at 7-Eleven®

It’s summertime, which means it’s superhero time – on the big screen and at 7-Eleven® stores. This month, 7-Eleven celebrates the much anticipated next installment of the TRANSFORMERS movie franchise by rolling out the new BUMBLEBEE Blast Slurpee® flavor, collectible 3D cups and a refillable mug, character-straws and an online sweepstakes. The film “Transformers: Revenge of the Fallen” from...

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Print ad for TRANSFORMERS: REVENGE OF THE FALLEN Toys

Print ad for TRANSFORMERS: REVENGE OF THE FALLEN Toys

A new print campaign with astonishing visuals shows that only TRANSFORMERS can deliver the magic of “More Than Meets the Eye”. The first ad features Leader Class MEGATRON as he is back for revenge in the upcoming movie. Download wall paper of the ad here and be sure to check out www.transformers.com for more new visuals over the summer. The print campaign will be featured in Lee’s Toy Review,...

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TRANSFORMERS Themed M&M’S® and SNICKERS® have launched

TRANSFORMERS Themed M&M’S® and SNICKERS® have launched

Mars Snackfood US has launched limited-edition M&M’S® Strawberried Peanut Butter Chocolate Candies and SNICKERS® Nougabot™ Bar to celebrate the June 24 release of “Transformers: Revenge of the Fallen” from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, Inc. M&M’S® and SNICKERS® fans are sure to “fall” for the limited-edition product, which will be available through...

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AUTOBOTS AND DECEPTICONS STORM TOY AISLES

AUTOBOTS AND DECEPTICONS STORM TOY AISLES

This summer, the colossal battle between the AUTOBOTS and the DECEPTICONS continues when the “ROBOTS IN DISGUISE” once again invade movie theaters around the world. TRANSFORMERS: REVENGE OF THE FALLEN, from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, debuts June 24th, 2009 and continues the saga of the 2007 worldwide blockbuster film that finds two warring factions of...

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The new TRANSFORMERS: REVENGE OF THE FALLEN full trailer is now available

The new TRANSFORMERS: REVENGE OF THE FALLEN full trailer is now available

The new TRANSFORMERS: REVENGE OF THE FALLEN full trailer is now available on MonkeyBarTV. Watch it here! ...

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Upload a picture of yourself or your child and create a custom poster with OPTIMUS PRIME!

Upload a picture of yourself or your child and create a custom poster with OPTIMUS PRIME!

Upload a picture of yourself or your child and create a custom poster with OPTIMUS PRIME! Click here for more info!    ...

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OPTIMUS PRIME MIGHTY MUGG Special Edition

OPTIMUS PRIME MIGHTY MUGG Special Edition

(Ages 6 and Up; Approximate Retail Price: $14.99; Available through Hasbro at San Diego Comic-Con) In honor of the 25th Anniversary of the TRANSFORMERS brand, OPTIMUS PRIME, leader of the AUTOBOTS and one of the most well known characters from the TRANSFORMERS brand lore, is getting the popular MIGHTY MUGGS line treatment for San Diego Comic-Con. This special edition OPTIMUS PRIME MIGHTY MUGG...

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New TRANSFORMERS: REVENGE OF THE FALLEN robot list released

New TRANSFORMERS: REVENGE OF THE FALLEN robot list released

    Paramount Pictures has released to us the full list of all the giant robots that will appear in the new movie. ...

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Autobot reconnaissance positions
"Welcome to Autobot Headquarters. The Autobots keep all the current information on Decepticon activity here."

Click here to visit the lab.