For the first time, fans will be able to experience a wide variety of favorite pop-culture brands from Hasbro, Inc. (NASDAQ:HAS - News) at New York Comic Con. The Company previously announced its upcoming presence at the convention taking place at the Javits Convention Center in New York City from October 13-16 as well as its title sponsorship of New York Comic Con’s “NYCC Kids!” experience. Since then fans have been looking forward to details about its TRANSFORMERS, G.I. JOE, JEM AND THE HOLOGRAMS and KRE-O brands and BEYBLADE, MARVEL and STAR WARS lines at the convention. The following highlights details of each brand, panels and HasbroToyShop.com special edition figures available to New York Comic Con attendees.

TRANSFORMERS
Fans will be greeted to the Hasbro booth at New York Comic Con by a 20’ tall OPTIMUS PRIME statue featured in the style of the TRANSFORMERS PRIME animated series. New, never before seen action figures from the TRANSFORMERS: DARK OF THE MOON toy line and upcoming 2012 TRANSFORMERS PRIME toy line will be on display at the Hasbro booth following the TRANSFORMERS brand panel. In addition to TRANSFORMERS action figures and toys including the MECHTECH ULTIMATE OPTIMUS PRIME figure and CYBERVERSE AUTOBOT ARK space craft, Hasbro will have licensed items from its TRANSFORMERS CREW SERIES of licensed apparel and other goods on display. With the recent blockbuster TRANSFORMERS: DARK OF THE MOON movie from Paramount Pictures and the TRANSFORMERS PRIME animated series from Hasbro Studios currently airing on The Hub television network, the iconic TRANSFORMERS brand from Hasbro continues to captivate fans across the globe. New episodes of TRANSFORMERS PRIME air Saturdays at 8:30pm EST on The Hub. Fans can also now keep up with the TRANSFORMERS brand on Facebook at www.Facebook.com/Transformers.

KRE-O
New York Comic Con attendees will want to keep an eye out for KRE-O statues, roaming OPTIMUS PRIME and BUMBLEBEE KREON costume characters and special edition OPTIMUS PRIME KREON figures featuring “MATRIX OF LEADERSHIP” deco not available in stores. These promotional KREON figures will be distributed to convention attendees at the Hasbro booth (while supplies last). The recently launched KRE-O line of construction sets from Hasbro brings action and adventure to the construction toy category. At retail and on display in the Hasbro booth, the KRE-O brand offers twelve building sets featuring popular TRANSFORMERS characters.


PANELS & SPECIAL EVENTS
Giving fans a peek behind the curtain and an inside look into what’s coming in the future for many of its entertainment brands, Hasbro’s lineup of panels and special events at New York Comic Con 2011 follows:

-Jagex & Hasbro TRANSFORMERS UNIVERSE Browser Based MMO Panel; Friday, October 14; 7:45pm-8:45pm; Room 1A24

-Hasbro TRANSFORMERS brand panel; Saturday, October 15; 12:15pm-1:15pm; Room 1A24

-Hasbro Studios TRANSFORMERS PRIME Panel; Sunday, October 16; 11:00am-12:00pm; Room 1A24

-Hasbro Studios and The Hub television network present Transformers Prime and My Little Pony Friendship is Magic episode screenings and Hasbro presents KRE-O stop motion screenings; Sunday, October 16; 3:00pm-4:15pm; NYCC Kids! Stage.


SPECIAL EDITION COLLECTIBLES
Hasbro’s presence at New York Comic Con will also feature HasbroToyShop.com special edition collectibles available at the Hasbro booth. The complete list of 2011 special edition New York Comic Con items follow: 

CUPONK: TRANSFORMERS Special Edition Set
(Ages 9 & up; Approx. Retail Price: $22.00; Available through HasbroToyShop.com & Booth #302 at New York Comic Con)

Can you pull off a trick shot that’s MORE THAN MEETS THE EYE? CUPONK, Hasbro’s hot trick shot game that’s all about showing your style and pulling off cool shots, blasts into New York Comic Con with a special edition set featuring Hasbro’s iconic TRANSFORMERS brand! The CUPONK: TRANSFORMERS SPECIAL EDITION set includes two stylized electronic cups and six balls, each featuring special edition AUTOBOT or DECEPTICON artwork and iconic character artwork including OPTIMUS PRIME and MEGATRON! To learn more about CUPONK, visit www.CUPONK.com.

TRANSFORMERS PRIME BUMBLEBEE AND ARCEE Special Edition Set
(Ages 5 & up; Approx. Retail Price: $33.00; Available through HasbroToyShop.com & Booth #302 at New York Comic Con)

To celebrate Hasbro’s first participation in New York Comic Con, the AUTOBOTS and their human friends are getting into a New York state of mind! Based on TRANSFORMERS PRIME, the hit animated series produced by Hasbro Studios and currently airing on The Hub television network, the TRANSFORMERS PRIME BUMBLEBEE AND ARCEE Special Edition set features unique Big Apple versions of fan favorite AUTOBOTS and friends. The set includes a Deluxe scale BUMBLEBEE figure with a classic New York City taxi cab deco, a Deluxe scale ARCEE figure featuring an exclusive pink deco, and human figures of RAF ESQUIVEL and JACK DARBY who sport exclusive New York themed t-shirts with AUTOBOT shield logos. The figures come in a special edition packaging featuring the iconic New York City skyline—with an AUTOBOT twist!
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Session schedule subject to change without notice.