Robots in Disguise

All NEW TRANSFORMERS PRIME toys  are here! Collect all your favourite characters from the animated series in  Deluxe, Voyager and Weaponizer scales.

TRANSFORMERS BOT SHOTS are Born To BASH! Crash activated instant conversion and head to head battle.
Battle in both worlds with the NEW BOT SHOTS online game!

TRANSFORMERS GENERATIONS relaunches this Fall 2012 with key characters from ACTIVISION's upcoming release:
Fall of Cybertron.