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Approx. Retail: $19.99
Where To BuyTransformers Prime Beast Hunters Voyager Class Optimus Prime
Item #: A1979
Transformers Prime Beast Hunters Voyager Class action figures are the ultimate warriors in the ancient conflict between the Autobot and Decepticon robots! These mighty soldiers from the planet Cybertron have come to Earth to continue their epic battle, with Optimus Prime and the heroic Autobots ......More
Approx. Retail: $14.99
Where To BuyTRANSFORMERS Generations FALL OF CYBERTRON Series 1 OPTIMUS PRIME Figure
Item #: A0169
The battle between AUTOBOT and DECEPTICON is never over, and this OPTIMUS PRIME figure is the next generation of awesome TRANSFORMERS action! Your OPTIMUS PRIME figure comes armed with an ion cannon that will make any DECEPTICON think twice about taking him on. But when he needs to be on the move, ......More
Approx. Retail: $29.99
Where To BuyTRANSFORMERS PRIME OPTIMUS PRIME Weaponizer Class
Item #: 38285
TRANSFORMERS PRIME Weaponizer Class action figures are the ultimate warriors in the ancient conflict between AUTOBOT and DECEPTICON robots! These mighty robots from the planet CYBERTRON have come to Earth to continue their epic battle, with OPTIMUS PRIME and the heroic AUTOBOTS fighting to protect ......More
Approx. Retail: $19.99
Where To BuyTRANSFORMERS Remote-Controlled OPTIMUS PRIME
Item #: 38741
The war between the AUTOBOTS and the DECEPTICONS has raged across the galaxy for thousands of years. Now, the final battles of this ancient conflict are being fought on Earth by the last survivors of the planet CYBERTRON. OPTIMUS PRIME leads his heroic AUTOBOTS against the soldiers of the villainous ......More
Approx. Retail: $39.99
Where To BuyKRE-O TRANSFORMERS BATTLE FOR ENERGON
Item #: 98812
Two mighty TRANSFORMERS warriors clash in combat for the ultimate power in the universe. OPTIMUS PRIME, brave leader of the heroic AUTOBOTS fights to defend the Earth’s supply of Energon from the evil MEGATRON, who leads his DECEPTICONS on a campaign of conquest. Build both incredible robots and ......More
Approx. Retail: $39.99
Where To BuyTRANSFORMERS RESCUE BOTS Mobile Headquarters Playset
Item #: 98644
Now your little ones can get all the action of TRANSFORMERS figures made just for them. Your child can help OPTIMUS PRIME vehicle lead his team from the ELECTRONIC RESCUE BOTS MOBILE HEADQUARTERS and save the day! With the press of a button, your child will be able to easily convert the mobile HQ ......More
Approx. Retail: $34.99
Where To BuyTRANSFORMERS PRIME CYBERVERSE OPTIMUS MAXIMUS
Item #: 38152
CYBERVERSE toys bring all the incredible, converting action of TRANSFORMERS robots to the collectible world of action figures! And now you can expand your universe of action with the awesome OPTIMUS MAXIMUS. With incredible action features, two mighty battle modes, and the ability to transport your ......More
Approx. Retail: $19.99
Where To BuyTRANSFORMERS DARK OF THE MOON MECHTECH Voyager Class FIREBURST OPTIMUS PRIME
Item #: 29706
OPTIMUS PRIME fights with the utmost valor, courage and power. His dominance over the DECEPTICONS is due to countless centuries of battle experience, a mighty armament and a virtuous Spark. Even so, widespread threats to the AUTOBOTS and OPTIMUS PRIME still exist – there is no time to rest, there is ......More
Approx. Retail: $7.99
Where To BuyTRANSFORMERS DARK OF THE MOON ROBO POWER ACTIVATORS OPTIMUS PRIME
Item #: 28728
OPTIMUS PRIME has defeated many dangers over the years. Now he faces his greatest challenge, as MEGATRON returns once again to threaten Earth. The AUTOBOT leader has defeated his archenemy once before, and he intends to do it again, this time for good! Spring into action with this easy-conversion ......More
Approx. Retail: $19.99
Where To BuyTRANSFORMERS DARK OF THE MOON MECHTECH Voyager Class OPTIMUS PRIME
Item #: 28737
OPTIMUS PRIME has defended countless worlds against the threat of the DECEPTICONS, but Earth is the first since CYBERTRON that he has considered home. He lays his life on the line in the defense of his adopted world. Every action he takes, and every modification he makes to his formidable body, is ......More
Approx. Retail: $7.99
Where To BuyTRANSFORMERS DARK OF THE MOON OPTIMUS PRIME
Item #: 35604
Includes 3-D glasses (not for use in cinemas). Though OPTIMUS PRIME has led the AUTOBOTS for many years, he is only the latest in a long line of great leaders. He looks to the history of his world for lessons on honor and duty, and lives his life according to the ancient principles ......More
Approx. Retail: $9.99
Where To BuyTransformers Bot Shots Optimus Prime Launcher
Item #: A2582
Get the edge in the Bot Shots Battle Game with the Optimus Prime Launcher! This powerful launcher helps you roll into battle with extra force. Choose your Optimus Prime vehicle’s Sword, Battle or Fist power and face off against an opponent (other vehicles sold separately). Beat your opponent when ......More
Approx. Retail: $19.99
Where To BuyTransformers Bot Shots Battle Game Dragon Track Set
Item #: A2584
Build your collection for more Transformers Bot Shots Battle Game action with the tracks, launchers, vehicles and other gear in the Dragon Track set! Spin the Dragon pit arena and then use the launchers to send your Optimus Prime and Megatron vehicles into a spinning, crashing assault on each other! ......More
Approx. Retail: $4.99
Where To BuyTransformers Bot Shots Jump Shot Optimus Prime Vehicle
Item #: A2558
Build your collection for more Transformers Bot Shots action with this powerful Jump Shot Optimus Prime vehicle! Will your Optimus Prime vehicle convert to robot mode to win the game, or will your opponent’s vehicle (other vehicles sold separately) be the winner? Find out when you crash your ......More
Approx. Retail: $9.99
Where To BuyTransformers Prime Beast Hunters Optimus Prime Battle Mask
Item #: A1524
Feel just like the leader of the Autobots with this detailed Beast Hunters Optimus Prime Battle Mask! Adjust the mask’s straps for a comfortable fit and head out for Transformers adventure. Flip down the visor for incredible Beast Vision! You’ll feel like a true Transformers warrior when you put on ......More
Approx. Retail: $8.99
Where To BuyTRANSFORMERS PRIME BEAST HUNTERS Commander Class OPTIMUS PRIME AUTOBOT Leader Figure
Item #: A2068
OPTIMUS PRIME is carrying the mighty Star Saber and is ready to take on the PREDACON threat! PREDACONS beware, because this OPTIMUS PRIME figure is as mighty as they come and he’s armed with the best. His Thunder Lance and launcher give him the long-distance firepower to hit his enemies from afar. ......More
Approx. Retail: $24.99
Where To BuyKre-O Transformers Beast Hunters Beast Blade Optimus Prime Building Set
Item #: A2203
Create it with Kre-O building sets! Build this Transformers Beast Hunters version of Optimus Prime in robot or truck mode with the Kre-O Transformers Beast Hunters Beast Blade Optimus Prime building set. Kre-O building sets open up exciting building play with colorful bricks, cool Kreon figures and ......More
Approx. Retail: $19.99
Where To BuyTRANSFORMERS BOT SHOTS Battle Game BATTLE FOR THE MATRIX
Item #: 98726
Pit your OPTIMUS PRIME and BUMBLEBEE figures against their MEGATRON and DECEPTICON BRAWL enemies in the ultimate bot battle game! This matchup brings four times the excitement — with four different BOT SHOTS figures and three ways to prove your power: Blaster beats fist, fist beats sword, and sword ......More
Approx. Retail: $3.99
Where To BuyTRANSFORMERS BOT SHOTS Battle Game Series 1 OPTIMUS PRIME Vehicle
Item #: 98711
Crash and bash your way to victory in the TRANSFORMERS BOT SHOTS Battle Game! Will your OPTIMUS PRIME vehicle convert to robot mode and make you the winner? Find out when you crash your vehicles together! Crash and bash your way to BOT SHOTS victory! Choose your OPTIMUS PRIME vehicle’s power, then ......More
Approx. Retail: $8.99
Where To BuyTRANSFORMERS PRIME CYBERVERSE COMMAND YOUR WORLD Commander Class Series 2 NIGHTWATCH OPTIMUS PRIME Figure
Item #: A0184
OPTIMUS PRIME is not built for stealth, but long years of fighting have taught him that some skills are worth learning. Sometimes, a frontal assault is the wrong move. When it’s time for a sneak attack, the AUTOBOT leader is one of the most dangerous silent warriors around. Add the ultimate ......More
Approx. Retail: $8.99
Where To BuyTRANSFORMERS PRIME CYBERVERSE COMMAND YOUR WORLD Commander Class Series 2 OPTIMUS PRIME Figure
Item #: A0059
The bravest and most powerful of the AUTOBOTS is also their commander – the legendary OPTIMUS PRIME! His goal is nothing less than the defeat of MEGATRON and the safety of the universe. There can only be one commander of the AUTOBOTS, and this is it! Add the ultimate AUTOBOT hero to your ......More
Approx. Retail: $46.99
Where To BuyTRANSFORMERS BOT SHOTS Battle Game Series 1 – 12 Pack
Item #: K0117
Dominate the BOT SHOTS game of strength and high-powered collisions with these fierce vehicles! Your vehicles have a Sword, Blaster and Fist power. Choose your vehicle’s power, and face off against an opponent. Now crash your vehicles into each other! If your vehicle converts to robot mode while ......More
Approx. Retail: $29.99
Where To BuyTRANSFORMERS Deluxe Class Movie Trilogy Series OPTIMUS PRIME Figure with Trailer
Item #: 38840
OPTIMUS PRIME has traveled across the universe, and fought alongside many great and noble warriors. Throughout it all, he has relied on his own private arsenal. It is a collection of the most powerful weapons in the universe, built up over centuries. It has seen him through some of the most ......More
Approx. Retail: $19.99
Where To BuyTRANSFORMERS PRIME ROBOTS IN DISGUISE - AUTOBOT OPTIMUS PRIME Figure
Item #: 37992
It took long years of patient training, battlefield experience, and constant modifications for OPTIMUS PRIME to achieve the raw might with which he combats MEGATRON and the DECEPTICONS. Now, he is a perfect warrior and a courageous leader, against whom evil can never stand. No DECEPTICON enemy in ......More
Approx. Retail: $19.99
Where To BuyTRANSFORMERS PRIME ROBOTS IN DISGUISE OPTIMUS PRIME Mission Helmet
Item #: 37606
Armor up just like your favorite robot hero, OPTIMUS PRIME! This amazing electronic helmet doesn’t just make you look like an AUTOBOT hero. Its eyes light up to add intensity to your role-playing TRANSFORMERS action, and the helmet makes battle sounds and says phrases like "I am OPTIMUS ......More
Approx. Retail: $9.99
Where To BuyTRANSFORMERS PRIME ROBOTS IN DISGUISE OPTIMUS PRIME Battle Mask
Item #: 37678
Feel just like your AUTOBOT hero, OPTIMUS PRIME, in this righteous battle mask! Adjust the straps for a comfortable fit. Then you can imagine whatever TRANSFORMERS adventures you want as the brave leader of the AUTOBOTS! Includes mask. Mask adjusts to fit most head sizes for ages 5 through adult. ......More
Approx. Retail: $8.99
Where To BuyTRANSFORMERS PRIME CYBERVERSE COMMAND YOUR WORLD Commander Class Series 2 OPTIMUS PRIME Figure
Item #: 37995
The bravest and most powerful of the AUTOBOTS is also their commander – the legendary OPTIMUS PRIME! His goal is nothing less than the defeat of MEGATRON and the safety of the universe. Fight on the side of good with this awesome Commander Class OPTIMUS PRIME robot-to-vehicle figure! In robot ......More
Approx. Retail: $7.99
Where To BuyTRANSFORMERS BOT SHOTS Battle Game Series 1 OPTIMUS PRIME Launcher
Item #: 37675
Get the edge in the BOT SHOTS Battle Game with this powerful OPTIMUS PRIME Launcher! Choose your OPTIMUS PRIME vehicle’s Sword, Battle or Fist power and face off against an opponent (other vehicles sold separately). With the push of a button, your OPTIMUS PRIME vehicle’s trailer converts to a ......More
Approx. Retail: $3.99
Where To BuyTRANSFORMERS BOT SHOTS Battle Game Series 1 OPTIMUS PRIME Vehicle
Item #: 37672
Dominate the BOT SHOTS game of strength and high-powered collisions with this fierce OPTIMUS PRIME vehicle! Your vehicle has a Sword, Blaster and Fist power. Choose your vehicle’s power, and face off against an opponent. Now crash your vehicles into each other! If your vehicle converts to robot mode ......More
Approx. Retail: $9.99
Where To BuyTRANSFORMERS DARK OF THE MOON ROBO POWER ROBO FIGHTERS Nightwatch OPTIMUS PRIME
Item #: 33456
Not even the harsh moon surface can stop OPTIMUS PRIME, the mighty leader of the AUTOBOTS, from defending humankind and his fellow TRANSFORMERS! Your Nightwatch OPTIMUS PRIME figure has hidden weapons that appear with a simple shift of his armor! As you slide his shield into place, cannons pop up ......More
Approx. Retail: $79.99
Where To BuyTRANSFORMERS DARK OF THE MOON MECHTECH ULTIMATE OPTIMUS PRIME
Item #: 28748
Over the years, OPTIMUS PRIME has proved himself to be not only a great leader, but also one of the most powerful warriors in the universe. He is trained in the use of almost any weapon, incorporating them into his combat tactics without effort. He is a walking arsenal with unstoppable combat ......More
Approx. Retail: $7.99
Where To BuyKRE-O TRANSFORMERS OPTIMUS PRIME Construction Set (Basic)
Item #: 31143
Build your favorite TRANSFORMERS hero, OPTIMUS PRIME, in vehicle or robot mode with this 2-in-1 set of 90 KRE-O construction pieces! 2-in-1 KRE-O construction set lets you build OPTIMUS PRIME as a robot figure or as a truck! Set includes 90 KRE-O pieces. Product does not convert. Ages 6 to 12. ......More
Approx. Retail: $7.99
Where To BuyTRANSFORMERS DARK OF THE MOON CYBERVERSE Commander Class Battle Steel OPTIMUS PRIME
Item #: 29685
DECEPTICONS dare not attack OPTIMUS PRIME unless they love his Energon swords dicing up their armor! He is a highly skilled warrior whose library of battle strategies is constantly evolving and improving! Spring into action with this vehicle-to-robot hero! Switch your mighty Battle Steel OPTIMUS ......More
Approx. Retail: $9.99
Where To BuyTRANSFORMERS DARK OF THE MOON ROBO POWER Battle Mask OPTIMUS PRIME
Item #: 30564
Can you live up to the reputation of this revered AUTOBOT leader? You might surprise yourself! Slip on this battle mask and you can pretend that you are OPTIMUS PRIME. Then get ready to take on your DECEPTICON foes in an adventure all your own! Ages 5 and up. Adjusts to fit most head sizes for ......More
Approx. Retail: $19.99
Where To BuyTRANSFORMERS DARK OF THE MOON ROBO POWER Costume OPTIMUS PRIME (Medium)
Item #: 30826
OPTIMUS PRIME is the mighty leader of the AUTOBOTS. With his powerful weapons and invincible armor, not even the toughest DECEPTICONS can defeat him! Can you live up to the reputation of this revered AUTOBOT leader? You might surprise yourself! Slip on this OPTIMUS PRIME costume and let your ......More
Approx. Retail: $19.99
Where To BuyTRANSFORMERS DARK OF THE MOON ROBO POWER Costume OPTIMUS PRIME (Small)
Item #: 30822
OPTIMUS PRIME is the mighty leader of the AUTOBOTS. With his powerful weapons and invincible armor, not even the toughest DECEPTICONS can defeat him! Can you live up to the reputation of this revered AUTOBOT leader? You might surprise yourself! Slip on this OPTIMUS PRIME costume and let your ......More
Approx. Retail: $19.99
Where To BuyTRANSFORMERS DARK OF THE MOON ROBO POWER REVVING ROBOTS OPTIMUS PRIME
Item #: 31764
The fearless leader of the AUTOBOTS needs your help to let the DECEPTICONS know there’s no room for them in the universe! So rev up OPTIMUS PRIME and join the adventure. With an unflinching glare and steely determination, this OPTIMUS PRIME figure is ready to take out the DECEPTICONS once and for ......More
Approx. Retail: $7.99
Where To BuyTRANSFORMERS DARK OF THE MOON CYBERVERSE Commander Class OPTIMUS PRIME
Item #: 28768
Though OPTIMUS PRIME has led the AUTOBOTS for many years, he is only the latest in a long line of great leaders. He looks to the history of his world for lessons on honor and duty, and lives his life according to the ancient principles established by the leaders of the past. Jump into battle ......More
Approx. Retail: $14.99
Where To BuyTRANSFORMERS DARK OF THE MOON CYBERVERSE OPTIMUS PRIME ARMORED WEAPONS PLATFORM
Item #: 29736
OPTIMUS PRIME turns to his ARMORED WEAPONS PLATFORM when his Energon blades can’t quite cut it. The strike base is equipped with weapons far more powerful than the handheld variety he usually wields. The ARMORED WEAPONS PLATFORM also converts to a mechanical exosuit if mobility enhancement is ......More
Approx. Retail: $9.99
Where To BuyTRANSFORMERS DARK OF THE MOON ROBO POWER CINE-MASK OPTIMUS PRIME
Item #: 32221
Optimus Prime is the mighty leader of the Autobots. With his powerful weapons and invincible armor, not even the toughest DECEPTICONS can defeat him! Can you live up to the reputation of this revered AUTOBOT leader? You might surprise yourself! Slip on this battle mask and get ready to take on ......More
Approx. Retail: $9.99
Where To BuyTRANSFORMERS DARK OF THE MOON ROBO POWER ROBO FIGHTERS OPTIMUS PRIME
Item #: 29696
OPTIMUS PRIME is the mighty leader of the AUTOBOTS. With his powerful weapons and invincible armor, not even the toughest DECEPTICONS can defeat him! With that unflinching glare and steely determination, this bot is ready to obliterate the enemy DECEPTICONS. This most revered AUTOBOT hero is ......More
