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About Us

PLAYSKOOL - the ”skool” of play:

At PLAYSKOOL, we were the first to recognize that kids learn through play.  That was over 80 years ago when most people thought that learning and play were two totally different things.  Today everyone knows that play is learning, and that’s why we here at PLAYSKOOL focus on creating fun first toys so that children love to play and learn.  And, we recognize that you are your child’s best teacher and playmate.  From ABCs and 123s, to “please” and “I love you”; your kids are always learning with you (especially when they’re laughing).

Growing up PLAYSKOOL

It’s hard to believe, but toys weren’t always recognized as the wonderful tool of learning they really are.

At PLAYSKOOL, we were the first to create toys designed specifically to encourage learning. In 1928, two schoolteachers founded “The PLAYSKOOL Institute” based on the firm belief that children learn best through play. 

As teachers, these women understood the essential truth that for babies and toddlers, learning and playing are essentially the same thing. They built PLAYSKOOL on this concept and eighty years later, PLAYSKOOL is an award-winning, internationally respected toy manufacturer, and continues to create toys that embrace the “learning through play” philosophy.

1920s
1928

1928

We here at Playskool are so proud that our brand was created by two inspiring women who were school teachers in Milwaukee, WI. These teachers believed in learning through playing and that is what we are still about today!

1928

1929

Our first toys launch-woo hoo! The Build at Will Dollhouse and The Home Kindergarten.

1930s
1928

1935

Just for tiny tots, we made the PLAYSKOOL Blocks of smooth, natural wood - perfect for little hands.

1928

1937

We made the PLAYSKOOL Bead Counter of colorful beads for grouping in two’s, three’s etc to help prepare kids for early math.

1940s
1928

1928

We here at Playskool are so proud that our brand was created by two inspiring women who were school teachers in Milwaukee, WI. These teachers believed in learning through playing and that is what we are still about today!

1928

1929

Our first toys launch-woo hoo! The Build at Will Dollhouse and The Home Kindergarten.

1950s
1928

1935

Just for tiny tots, we made the PLAYSKOOL Blocks of smooth, natural wood - perfect for little hands.

1928

1937

We made the PLAYSKOOL Bead Counter of colorful beads for grouping in two’s, three’s etc to help prepare kids for early math.

1960s
1928

1928

We here at Playskool are so proud that our brand was created by two inspiring women who were school teachers in Milwaukee, WI. These teachers believed in learning through playing and that is what we are still about today!

1928

1929

Our first toys launch-woo hoo! The Build at Will Dollhouse and The Home Kindergarten.

1970s
1928

1935

Just for tiny tots, we made the PLAYSKOOL Blocks of smooth, natural wood - perfect for little hands.

1928

1937

We made the PLAYSKOOL Bead Counter of colorful beads for grouping in two’s, three’s etc to help prepare kids for early math.

1928

1935

Just for tiny tots, we made the PLAYSKOOL Blocks of smooth, natural wood - perfect for little hands.

1928

1937

We made the PLAYSKOOL Bead Counter of colorful beads for grouping in two’s, three’s etc to help prepare kids for early math.

1980s
1928

1928

We here at Playskool are so proud that our brand was created by two inspiring women who were school teachers in Milwaukee, WI. These teachers believed in learning through playing and that is what we are still about today!

1990s
1928

1935

Just for tiny tots, we made the PLAYSKOOL Blocks of smooth, natural wood - perfect for little hands.

1928

1937

We made the PLAYSKOOL Bead Counter of colorful beads for grouping in two’s, three’s etc to help prepare kids for early math.

1928

1937

We made the PLAYSKOOL Bead Counter of colorful beads for grouping in two’s, three’s etc to help prepare kids for early math.

2000s
1928

1928

We here at Playskool are so proud that our brand was created by two inspiring women who were school teachers in Milwaukee, WI. These teachers believed in learning through playing and that is what we are still about today!

1928

1929

Our first toys launch-woo hoo! The Build at Will Dollhouse and The Home Kindergarten.

Today
1928

1935

Just for tiny tots, we made the PLAYSKOOL Blocks of smooth, natural wood - perfect for little hands.

1928

1937

We made the PLAYSKOOL Bead Counter of colorful beads for grouping in two’s, three’s etc to help prepare kids for early math.

1928

1937

We made the PLAYSKOOL Bead Counter of colorful beads for grouping in two’s, three’s etc to help prepare kids for early math.