Continuing to provide fans with advanced, high-action gear and a complete lifestyle experience, Hasbro, Inc.’s (NASDAQ: HAS) NERF brand has teamed up with alternative rock band There For Tomorrow to herald in the next step in NERF blaster evolution, the VORTEX collection.
The VORTEX lineup officially hits shelves on 9.10.11 and features four new blasters, including the 20-disc, clip fed, fully automatic VORTEX NITRON blaster. All VORTEX blasters shoot discs infused with XLR technology, offering some of the longest blaster ranges in NERF history! To enhance the debut of this unique NERF lineup and complete the VORTEX launch, the brand called on There For Tomorrow’s inspirational and energetic sound to support its commercials and be the latest NERF band. The song ‘A Little Faster’ from their first full length album, A Little Faster, is heard on the NERF VORTEX teaser commercial currently airing across the country and seen on YouTube.com/Nerf and will be featured in the new VORTEX commercial airing on 9.10.11. The Orlando band recently played at the 2011 Vans Warped Tour and their music will be used in the NERF brand’s TV campaign throughout 2012.
"The VORTEX lineup is the next big thing in NERF blaster evolution and requires a bold, powerful sound to compliment its debut," said Michael Ritchie, Senior Director of Global Marketing for Hasbro’s NERF brand. “We’re thrilled to be working with such a talented group like There For Tomorrow, whose lyrics and style embody the unbridled spirit and excitement the NERF brand is known for.”
“We want our music to empower fans to express themselves and have the confidence to pursue what they love. The NERF brand encourages these same ideals with their awesome gear and the supportive attitude of the NERF NATION community and we couldn’t be more thankful to be working together,” said Maika Maile, lead singer of There For Tomorrow.
For more information on or to hear music from There For Tomorrow, visit therefortomorrow.com. To keep up with the latest NERF news, visit NERF.com or join NERF NATION on Facebook.com/NerfNation, YouTube.com/Nerf, and Twitter.com/NerfNation.