In 2012, NERF fans will experience a revolutionary new high-performance class of NERF N-STRIKE blasters to collect and carry into battle. Taking the powerful technology featured in the popular N-STRIKE line to the next level, the innovative N-STRIKE ELITE line gives NERF NATION the extreme performance it craves. The standout N-STRIKE ELITE blasters will officially launch on 8.1.12, with the most impressive blaster in the collection hitting shelves on 9.9.12. While fans will have to stay tuned for more details about the N-STRIKE ELITE line, the brand will also be introducing new VORTEX disc blasters, NERF SUPER SOAKER water blasters and more. Continuing the "NERF or Nothin'!" fun, the brand brings fans a completely new way to play with its sports gear in 2012 with the introduction of FIREVISION technology, an innovative enhancement featured in the debut FIREVISION SPORTS collection which allows for play in both daytime and dusk. Only those wearing NERF FIREVISION FRAMES eyewear will be able to see the action with NERF FIREVISION SPORTS Football and additional FIREVISION sports items once the lights go down.
LAZER TAG Brand
From the makers of the popular NERF blasters comes the revolutionary LAZER TAG system, combining the power, precision and excitement of live-action blaster battles with the high-action, strategic, augmented reality gameplay of traditional video games. Leading the new product line is the LAZERTAG 2 BLASTER set available in August for the approximate retail price on $69.99. To experience the LAZER TAG game, players download the free LAZER TAG app to their iPhone or iPod Touch device, connect their device to their LAZER TAG blaster, and find themselves immersed in a world where video games and real life connect. Using either single or multi-player mode, players can engage in a LAZER TAG match featuring either real life worlds or virtual opponents. Each LAZER TAG blaster equipped with a device has a virtual firing range of over 250 feet and contains a ‘Heads Up Display', or HUD, which allows players to keep track of their gear and remaining power, while also providing a view of the augmented reality targets and enemies in the area. A virtual leaderboard keeps track of each player's profile and, with every successful mission, players will gain in-game access to upgradeable attacks, missions and gear. Game may be played in single-player mode, or in multi-player mode with up to 24 people. Players can also play LAZER TAG without a device using the blaster's classic multi-player mode. Each blaster requires 6 AA batteries, not included. With LAZER TAG blasters, the stakes are high, the game is real. Don't just play it, live it.
About Hasbro, Inc.
Hasbro (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Hub, Hasbro's multi-platform joint venture with Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) launched on October 10, 2010. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved. Come see how we inspire play through our brands at http://www.hasbro.com. SCRABBLE is a trademark of Hasbro in the US and Canada Only. © 2012 Hasbro, Inc. All Rights Reserved.