HASBRO’S NERF BRAND TEAMS UP WITH MUSIC GROUP EVERY AVENUE Motor City Band Provides Soundtrack for 2012 NERF SUPER SOAKER Collection.
PROVIDENCE, RI – February X, 2012 – Continuing to provide fans with fun, action-packed gear and a cool lifestyle experience, Hasbro, Inc.’s (NASDAQ: HAS) NERF brand has partnered with pop punk band Every Avenue to celebrate the launch of its exciting, new NERF SUPER SOAKER Storm Series lineup.
The SUPER SOAKER brand joined the NERF family in 2011,
combining a legacy of epic water play with the performance and tactical advancements of NERF blasters. The new NERF SUPER SOAKER Storm Series includes three new blasters featuring Power Soak Technology, allowing for battery operated, fully automatic action without the need for pumping. The most powerful addition is the clip-fed NERF SUPER SOAKER LIGHTNING STORM blaster which boasts a range of 25ft and also features a detachable stock and blast shield, allowing for cool customizations during heated water play.
The NERF brand called on Every Avenue to enhance the debut of this unique SUPER SOAKER collection and support the SUPER SOAKER commercial campaign with its inspirational and energetic sound. The song ‘Where Were You?’ from the album Shh. Just Go With It can be heard on the NERF SUPER SOAKER commercial currently airing across
the country and both the commercial, and an impromptu Every Avenue acoustic performance from the commercial shoot, can be viewed at YouTube.com/Nerf. The Michigan-based band is scheduled to tour the country this spring and their music will be used in the NERF SUPER SOAKER brand’s TV campaign throughout 2012.
"The SUPER SOAKER brand required a unique, powerful sound to support the launch of its innovative Storm Series blasters," said Michael Ritchie, Senior Director of Global Marketing for Hasbro’s NERF brand. ‘Every Avenue’s music provides the perfect backdrop for this impressive collection and evokes an intensity synonymous with the SUPER SOAKER brand.”
‘Each of us has great memories playing with SUPER SOAKER blasters and we’re excited to officially become a part of the NERF NATION community and celebrate this new line with our music,” said Dave Strauchman, lead singer of Every Avenue.
For more information or to hear music from Every Avenue, visit
EveryAvenue.net. To keep up with the latest NERF news, visit NERF.com or join NERF NATION on Facebook.com/NerfNation, YouTube.com/Nerf, and Twitter.com/NerfNation.