KRE-O is a new construction brand from Hasbro. The KRE-O brand provides builders ages 6 and up with the unique opportunity to enjoy popular Hasbro brands, like TRANSFORMERS, in a construction play pattern.
The brand name KRE-O has roots in the Latin word 'creo' which means 'I create.'
As an industry leader, Hasbro's brand portfolio features many of today's most beloved and popular brands. Introducing our brands to the construction aisle was a natural next step as the company strives to deliver entertainment to consumers across a wide variety of platforms and play patterns.
We are proud of the quality and innovation the KRE-O brand brings to the construction aisle. KRE-O products feature the level of quality consumers have come to expect, and enhance construction play as only Hasbro can with the addition of favorite characters, unique accessories, and action figure-inspired KREON mini figures. KRE-O bricks are compatible with other major brick-based construction sets currently on the market.
Hasbro has played in this space before and we've taken our learning and applied it to make KRE-O a high quality, premium construction brand. KRE-O is unlike anything we've ever done before and we're excited to introduce the line this year.
The KRE-O brand provides builders the unique opportunity to enjoy popular Hasbro brands that kids love. Additionally, the KRE-O brand brings high quality materials and innovation to the line with unique accessories and collectible KREON figures. For the TRANSFORMERS line, each KRE-O set is 'MORE THAN MEETS THE EYE,' with two types of builds: create a robot and then disassemble to build a vehicle, disassemble the vehicle to build a robot.
A KREON is the name of the KRE-O brand's unique and innovative figures. They have enhanced accessory attachments and articulation. In the TRANSFORMERS line, they come in both robot and human form.
The KREON figures feature multiple accessory attachment points and accompanying accessories. Additionally, the KREON figures have more articulation than a traditional mini figure.
Currently, we do not sell KREON figures separately.
KRE-O packaging is re-sealable; kids can store the building blocks inside when not in use. Additionally, the packaging on almost all of KRE-O building sets features a handle.
KRE-O bricks feature the level of quality consumers have come to expect and are compatible with other major brick-based construction sets on the market.
In 2011, all building sets in the inaugural KRE-O collection will feature TRANSFORMERS characters.
We look forward to bringing a variety of Hasbro brands to life through our KRE-O construction brand and are thrilled to lead with TRANSFORMERS. The TRANSFORMERS brand is extremely popular and boasts a strong history full of rich characters and exciting storylines; this, coupled with the tactile play inherent to the brand, makes it a natural fit for the inaugural KRE-O collection.
The KRE-O brand will introduce 12 building sets in 2011; each set in the line will be based on a TRANSFORMERS character.
There are 218 unique elements in the Transformers launch line for KRE-O, in different colors. Additionally, there are 28 unique KREON characters and 29 distinctive KREON accessories.
The first KRE-O building sets will become available in the U.S. in the summer of 2011.
In the U.S., the KRE-O collection will be available at all major toy retailers including Wal-Mart, Target, and Toys"R"Us.
Each KRE-O TRANSFORMERS set is 'MORE THAN MEETS THE EYE,' with two types of builds: create a robot and then disassemble to build a vehicle, disassemble the vehicle to build a robot.
We look forward to bringing a variety of popular brands and play themes to life through our KRE-O construction brand - stay tuned!