FREQUENTLY ASKED QUESTIONS ABOUT KRE-O

Read below for answers to the most frequently asked questions about KRE-O products.
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    What is KRE-O?
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    KRE-O is a new construction brand from Hasbro. The KRE-O brand provides builders ages 6 and up with the unique opportunity to enjoy popular Hasbro brands, like TRANSFORMERS, in a construction play pattern.

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    What does KRE-O mean?
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    The brand name KRE-O has roots in the Latin word 'creo' which means 'I create.'

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    What does Hasbro bring to the construction aisle?
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    As an industry leader, Hasbro's brand portfolio features many of today's most beloved and popular brands. Introducing our brands to the construction aisle was a natural next step as the company strives to deliver entertainment to consumers across a wide variety of platforms and play patterns.

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    How does KRE-O compare to other construction brands currently on the market?
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    We are proud of the quality and innovation the KRE-O brand brings to the construction aisle. KRE-O products feature the level of quality consumers have come to expect, and enhance construction play as only Hasbro can with the addition of favorite characters, unique accessories, and action figure-inspired KREON mini figures. KRE-O bricks are compatible with other major brick-based construction sets currently on the market.

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    Hasbro has introduced construction-based toy lines in the past. How is KRE-O different?
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    Hasbro has played in this space before and we've taken our learning and applied it to make KRE-O a high quality, premium construction brand. KRE-O is unlike anything we've ever done before and we're excited to introduce the line this year.

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    What makes KRE-O different than other construction brands currently on the market?
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    The KRE-O brand provides builders the unique opportunity to enjoy popular Hasbro brands that kids love. Additionally, the KRE-O brand brings high quality materials and innovation to the line with unique accessories and collectible KREON figures. For the TRANSFORMERS line, each KRE-O set is 'MORE THAN MEETS THE EYE,' with two types of builds: create a robot and then disassemble to build a vehicle, disassemble the vehicle to build a robot.

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    What is a KREON figure?
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    A KREON is the name of the KRE-O brand's unique and innovative figures. They have enhanced accessory attachments and articulation. In the TRANSFORMERS line, they come in both robot and human form.

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    How is a KREON figure different than a minifigure?
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    The KREON figures feature multiple accessory attachment points and accompanying accessories. Additionally, the KREON figures have more articulation than a traditional mini figure.

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    If I wanted to buy more KREON figures separately, where can I go?
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    Currently, we do not sell KREON figures separately.

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    What makes the KRE-O packaging unique?
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    KRE-O packaging is re-sealable; kids can store the building blocks inside when not in use. Additionally, the packaging on almost all of KRE-O building sets features a handle.

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    Are KRE-O bricks compatible with other major brick-based construction sets?
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    KRE-O bricks feature the level of quality consumers have come to expect and are compatible with other major brick-based construction sets on the market.

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    Will Hasbro introduce building sets that feature only KRE-O bricks (not tied to a character)?
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    In 2011, all building sets in the inaugural KRE-O collection will feature TRANSFORMERS characters.

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    Why launch KRE-O with the TRANSFORMERS brand?
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    We look forward to bringing a variety of Hasbro brands to life through our KRE-O construction brand and are thrilled to lead with TRANSFORMERS. The TRANSFORMERS brand is extremely popular and boasts a strong history full of rich characters and exciting storylines; this, coupled with the tactile play inherent to the brand, makes it a natural fit for the inaugural KRE-O collection.

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    How many TRANSFORMERS items will be in the KRE-O line in 2011?
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    The KRE-O brand will introduce 12 building sets in 2011; each set in the line will be based on a TRANSFORMERS character.

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    How many unique elements are in the KRE-O TRANSFORMERS line?
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    There are 218 unique elements in the Transformers launch line for KRE-O, in different colors. Additionally, there are 28 unique KREON characters and 29 distinctive KREON accessories.

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    When will the first KRE-O TRANSFORMER products become available?
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    The first KRE-O building sets will become available in the U.S. in the summer of 2011.

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    Where will KRE-O TRANSFORMERS be available to purchase?
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    In the U.S., the KRE-O collection will be available at all major toy retailers including Wal-Mart, Target, and Toys"R"Us.

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    What does 2-in-1 mean?
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    Each KRE-O TRANSFORMERS set is 'MORE THAN MEETS THE EYE,' with two types of builds: create a robot and then disassemble to build a vehicle, disassemble the vehicle to build a robot.

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    What's next for KRE-O?
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    We look forward to bringing a variety of popular brands and play themes to life through our KRE-O construction brand - stay tuned!