Hasbro

Kre-o

KRE-O Frequently Asked Questions

Read below for answers to the most frequently asked questions about KRE-O products.

 

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    What is KRE-O?
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    KRE-O is a new construction brand from Hasbro. The KRE-O brand provides builders ages 6 and up with the unique opportunity to enjoy popular Hasbro brands, like TRANSFORMERS, in a construction play pattern.

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    What does KRE-O mean?
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    The brand name KRE-O has roots in the Latin word 'creo' which means 'I create.'

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    What does Hasbro bring to the construction aisle?
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    As an industry leader, Hasbro's brand portfolio features many of today's most beloved and popular brands. Introducing our brands to the construction aisle was a natural next step as the company strives to deliver entertainment to consumers across a wide variety of platforms and play patterns.

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    How does KRE-O compare to other construction brands currently on the market?
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    We are proud of the quality and innovation the KRE-O brand brings to the construction aisle. KRE-O products feature the level of quality consumers have come to expect, and enhance construction play as only Hasbro can with the addition of favorite characters, unique accessories, and action figure-inspired KREON mini figures. KRE-O bricks are compatible with other major brick-based construction sets currently on the market.

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    Hasbro has introduced construction-based toy lines in the past. How is KRE-O different?
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    Hasbro has played in this space before and we've taken our learning and applied it to make KRE-O a high quality, premium construction brand. KRE-O is unlike anything we've ever done before and we're excited to introduce the line this year.

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    What makes KRE-O different than other construction brands currently on the market?
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    KREON figures are what make KRE-O construction playsets truly unique! They may be little, but they have BIG personalities and help boys BUILD WITH ATTITUDE! In addition, the KRE-O brand provides builders the unique opportunity to enjoy popular Hasbro brands that kids love.

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    What is a KREON figure?
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    KREONS unlock our world of play! A KREON is the name of the KRE-O brand's unique and innovative figures. They have enhanced accessory attachments and articulation. In the TRANSFORMERS line, they come in both robot and human form.

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    How is a KREON figure different than a minifigure?
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    KREONs may be little, but they have BIG personalities! Check out some of the mini movies on this web site to learn more about them.

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    If I wanted to buy more KREON figures separately, where can I go?
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    Each product line includes a blind bag assortment of KREON figures.

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    What makes the KRE-O packaging unique?
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    KRE-O packaging is re-sealable; kids can store the building blocks inside when not in use. Additionally, the packaging on almost all of KRE-O building sets features a handle.

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    Are KRE-O bricks compatible with other major brick-based construction sets?
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    KRE-O bricks feature the level of quality consumers have come to expect and are compatible with other major brick-based construction sets on the market.

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    Will Hasbro introduce building sets that feature only KRE-O bricks(not tied to a character)?
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    Every KRE-O building set is part of a branded assortment. In 2013, those brands are Transformers, GI Joe, CityVille Invasion, and Star Trek. In 2014, look for new KRE-O Dungeons & Dragons playsets!

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    What is KRE-O CityVille Invasion?
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    CityVille Invasion is KRE-O's newest brand of playsets and is based on the popular mobile app by Zynga.

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    Where will KRE-O playsets be available to purchase?
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    In the U.S., the KRE-O collection will be available at all major toy retailers including Wal-Mart, Target, Toys"R"Us and online at Amazon.com and hasbrotoyshop.com.

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    What's next for KRE-O?
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    KRE-O is excited to announce the launch of KRE-O Dungeons & Dragons in January 2014!

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