MONTREAL
“PASSES GO” TO CLAIM THE TOP SPOT ON GLOBAL MONOPOLY GAME BOARD
The world’s most popular
board game announces the 22 cities elected by fans worldwide to appear on new MONOPOLY Here & Now:
The World Edition game board
East Longmeadow, Mass. (August 20,
2008) – After a worldwide vote, Montréal will represent the most expensive
property on the new MONOPOLY Here &
Now: The World Edition game board. Latvia’s national capital, Riga, joins
Montreal to round out the dark blue property group, the most prestigious property
group in the popular game invented by Charles Darrow in 1935.
During a
six-week period in early 2008, MONOPOLY fans from around the world voted for
the global cities that they would like to see represented on the first-ever
World edition game board. More than 5.6
million votes were cast for 70 world-class cities, which determined 20 of the
22 cities featured in the game. The 20 cities with the most write-in votes
faced off in a bonus vote and the two with the most votes, Taipei and Gdynia,
earned the brown property spaces on the game board.
“We hope
that fans of the world’s most popular board game will enjoy buying, selling and
trading real estate from around the globe in the new MONOPOLY game that they created
with their votes,” said Helen Martin, Vice President of Global Marketing for
toy and game-maker Hasbro, Inc.’s (NYSE: HAS) MONOPOLY brand. “We are
thrilled that the first-ever global game board includes an interesting mix of
cities that showcases the dynamic cultures, sights and history of the planet.”
The 22 cities that earned spots on
the MONOPOLY Here & Now: The
World Edition are as follows, listed in order of property groupings with the highest rent
properties listed first:
·Along with the 22 property spaces
featuring world-class global cities, the game will include updated Chance and
Community Chest cards that highlight events and culturally relevant scenarios
from countries around the world. Players may celebrate at Carnival in Rio de Janeiro,
organize an international music festival or host a St. Patrick’s Day festival
in Dublin. Additionally, the tokens, houses and hotels reflect icons and
styles from all seven continents.
The new
MONOPOLY Here & Now: The World
Edition will be available in stores around the world starting on August 26,
2008 in more than 50 countries and in 37 different languages. Please check www.monopoly.com for local
availability and price.
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Hasbro, Inc. is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. (C) 2008 Hasbro, Inc. All Rights Reserved.
Contacts:
Donetta
Allen, Hunter PR
212-679-6600
dallen@hunterpr.com
Peter
Burling, Brazen PR
+44
7974 323047
peter@brazenpr.com
Pat
Riso
Hasbro,
Inc.
413-526-2307
priso@hasbro.com
