We craft Cranium products to celebrate the full range of everyone's natural abilities. Kids and adults of all ages shine as they create works of art and imagination, perform hilarious feats, discover fascinating new things, and connect with friends and family. Each product reveals unique talents in fun and engaging ways. With Cranium, Everyone Shines!


Why we believe in shine
We believe that play, laughter, and a sense of togetherness are fundamental to everyone's happiness. In the face of so much negativity in today's entertainment, our commitment to shine has created a worldwide movement, with hundreds of thousands of Craniacs rallying around the positive experiences we provide.

Together, we believe shine can make a difference.

Craniacs helping us share the shine

My wife and I were invited for a weekend away by people we had only recently met. On the first evening at their home, Cranium came out and halfway through, with no interest in who won the game, some of the Cranium cards led us 30-somethings into a full break-dancing session on the floor, accompanied of course by hysterical laughter and bonding. None of us had laughed that hard in years. Although there were aching bodies the next day, there was also friendship. After only six weeks of knowing each other, we count ourselves as the closest of friends. It was a night of unmatchable laughter and a friendship created by Cranium. - Christopher Dahl


I bought Cariboo for my four-and-a-half-year-old twins. One has ASD (Autistic Spectrum Disorder). Learning to sit, wait, and take turns has been a big goal for us. Cariboo is like magic. She is interested in the game, waits her turn, and pays attention to other players. It's also a way for her to demonstrate her knowledge in a way that is meaningful to her. It's amazing. Of course, the other twin LOVES Cariboo, too, and could play all day. It's nice to finally have an activity that the whole family can sit and enjoy together. We look forward to trying out all your other games as our daughters grow up. - Julie Maguire


You have renewed my faith in corporations and businesses. Being a business management major in school, I am used to stories of companies only looking out for shareholders, and the customers become a secondary item. But with your company, the customer -- no, the families -- come first. It is so evident that you care about children, about their learning, and about families and friends having fun together. This is something missing in many of today's companies. Once again, thank you for your commitment to all of us. I look forward to continuing my support of Cranium. - Chris Gawrych


About five years ago, my husband and I were buying Christmas gifts for needy families and came across Cranium. As soon as I tried it, I was hooked. We gave it to others and kept one for ourselves, and we had the best time playing it with our friends. We laughed, then cried from laughing so hard. From then on, I made sure that we would buy and give away Cranium, Cadoo, and Hoopla every Christmas to needy families. Your games are fun, entertaining, educational, and allow adults to be kids again -- we love them! Thank you so much for coming up with such great games that get people playing together.
- Martina Gibboney