Hasbro.com/en_GB Privacy Policy

Privacy Policy General

Hasbro (which means Hasbro (UK) Limited and its associated companies) are committed to protecting your privacy and treating your personal information in accordance with the Data Protection laws applicable to the UK. This privacy policy explains how your personal information will be handled by us.

What information do we collect & how?

Normally no personal information is collected through this site. However, if you email us to ask a query on askhasbro@hasbro.co.uk or consumer_affairs@hasbro.co.uk you will be providing your information to us for correspondence with us on such issues. We do not normally request any submission of personal information through this site. Further, we may run surveys and competitions which you can choose to participate in. If you do participate in any of these surveys or competitions you will be requested to submit certain information such as name, address, email address, parent's email address, country of residence and/or date of birth.

If you do submit or are requested to submit personal information on this site for any reason your information will be submitted over a secure server.

You should not submit the data unless you are happy to do so.

What do we do with the data?

We use the information we collect about you to answer your enquiries in relation to our website, products or anything else.

When we run surveys or competitions which you can choose to participate in, we use your information to verify your identity and contact you with any aspect of the competition or surveys (for example, in the event you are a competition winner or we needs further details regarding your entries)

We will not use your personal information for marketing to you about Hasbro products/information or any other third party products/information unless you have given us your consent to do so. If you have already consented to Hasbro sending you marketing information on Hasbro products/information and you now no longer wish to receive such communications, please use the contact details below to let us know and we will take you off our database.

If you are under 16

If you are under 16, do not provide any information to this site unless you have first obtained your parent's/guardian's permission.

Where does your data go?

Where possible, we try to keep the information you supply to us locally in the UK. However, as part of the services offered through our site (such as competitions and surveys), the information you provide to us may be transferred to countries outside the European Economic Area (EEA). By way of example, this may happen where any of our servers are hosted by one of our Hasbro Group companies in a country outside the EEA or one of our service providers is located in a country outside the EEA or in case of some competitions fulfilment of prizes needs further action from our parent company which is outside the EEA. We also share information between our group companies, which are located in countries worldwide. If you require contact details of our other group companies, please contact us. Corporate Information on Hasbro UK Limited can be found here. These countries may not have similar data protection laws to the EEA. If we transfer your information outside the EEA in this way, we will take steps to ensure that your privacy rights continue to be protected.

Other than the disclosures referred to in this policy, we will not disclose any personal information without your permission unless we are legally entitled or obliged to do so (for example, if required to do so by Court order or for the purposes of prevention of fraud or other crime.

Data collected automatically by this site

When you visit our site, we automatically log your IP address (the unique address which identifies your computer on the internet) which is automatically recognised by our webserver. We use IP addresses to help us administer the site and to collect broad demographic information for aggregate use. We do not link IP addresses to personally identifiable information.

We may collect non-personal information about you such as the type of internet browsers you use or the site from which you reached our site. You cannot be identified from this information and it is only used to assist us in providing effective service on this site. We may from time to time supply the owners or operators of third party sites from which it is possible to link to our site with information relating to the number of users linking to our site from their site. You cannot be identified from this information.

Use of cookies on this site

Cookies are small text files that are stored by your browser on your computer's hard drive to collect data about an individual user. Most, if not all browsers, can have cookies switched off. Please use the help screen on your particular browser for details on how to switch cookies off. Switching cookies off will not affect your browsing of hasbro.co.uk.

No personal information is collected. Cookies store details such, as the pages you have visited your preferences on a site, your browser settings and repeat visitors.

The information collected by us using cookies is purely as a statistical research tool to help us understand and monitor how we can improve our site and enables us to provide a more personalised service.

We do share the general statistical research information with third parties. Individuals cannot be identified from the information provided.

We also use cookies to help us give you a better experience by letting us monitor what's working and what isn't through site traffic analysis, so we recommend that you leave them turned on.

Changes to this Policy

From time to time, enhancements to the Hasbro website may result in periodic changes to this privacy policy. Please remember to refer back to this privacy policy regularly to review any changes. If we change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it and under what circumstances we disclose it.


The Internet is not a secure medium. We have implemented technology and policies to help safeguard your privacy from unauthorised access and improper use including encrypting your details when they are transmitted from this site to help keep them secure. We will continue to review and update our security measures where appropriate, as new technology becomes available.

Third party sites

We cannot be responsible for the privacy policies and practices of other sites even if you access them using links from our site and we recommend that you check the policy of each site you visit.

In addition if you have linked to our site from a third party site, we cannot be responsible for the privacy policies and practices of the owners or operators of that third party site and recommend that you check the policy of that third party site and contact its owner or operator if you have any concerns or questions.

How can I contact you regarding a Privacy Matter?

We aim to keep our information about you as accurate as possible. If you would like to review or change the details you have supplied us with you may do so at any time by visiting the Personal Profile Page. If you have any other query relating to your information, please contact us as set out below. You are entitled to ask for a copy of the information we store about you.

Email: askhasbro@hasbro.co.uk or consumer_affairs@hasbro.co.uk

Free phone: 00800 2242 72 76

Opening times: Monday to Friday 9.30am to 5.30pm

Or write to us at;
Hasbro Consumer Affairs Department
PO Box 43
Gwent NP19 4YH