History of Hasbro


From the day the Hassenfeld brothers started their business in 1923, they had the vision to make toys and games that will make the world smile. In a history that now spans nine decades, we've seen many exciting additions to the Hasbro family that did just that.

Read on to discover more about how our company was created and the impression we've made on the world.

20s 30s   40s   50s   60s   70s   80s   90s   00s
1920s - The Beginning

Hasbro was founded by brothers Henry and Helal Hassenfeld in 1923. They started out in a small office in Providence, Rhode Island. Originally named Hassenfeld Brothers, they sold textile remnants but soon moved into manufacturing pencil boxes and school supplies.

Playskool, the company that was to become part of the Hasbro family, was founded in Milwaukee in 1928. Two former school teachers had the idea that preschool aged children could benefit from early learning experiences at home before they got to school - hence the name Playskool.


And the rest, as they say, will become history...