HASBRO WEBSITE PRIVACY POLICY

This Hasbro website brings you the coolest information about the world of Hasbro and provides a first hand look at some of our games and toys.

Hasbro Australia Limited (ABN 69 004 348 565) ("Hasbro") respects the privacy rights of its online visitors and is committed to providing you with a secure online environment. We have adopted this online Privacy Policy ("Privacy Policy") that describes how we collect, store and use the personal information you provide us online. This Privacy Policy does not apply to the information we collect offline.

What information does Hasbro collect?

If you choose to order a product or service using the website, Hasbro may collect personal information from you, such as:

  • your name, e-mail address, mobile and home telephone numbers, and home address; and
  • if necessary, a valid credit card number, expiration date, and any other information we require to process payment.

From time to time we may also collect personal information you provide to us via this website for other reasons. This information may include your name, e-mail address, other contact details, and information about products and services you have purchased or shown an interest in. We may also collect your age so we can determine which product and services are relevant to you.

If you are under the age of 15, you should only provide your personal information with the consent of your parent or guardian.

If you do not want to submit personal information when requested, we may not be able to provide you with the products or services you have requested, or you may not be able to access certain areas of the website or have the benefit of certain features on the website.

Who is collecting my information and how will it be used?

Hasbro collects the personal information you provide on this website. We will use the information to provide you with any products or services you request and to operate our business efficiently. We may also use it to contact you if necessary.

From time to time, Hasbro may also use your personal information to send you advertising or promotional material, including information about new products, contests, features and enhancements, special offers or events that may be of interest to you. You can contact us at any time to let us know that you do not want us to use your information for this purpose.

We may also use your personal information for our internal marketing and demographic studies, so we can constantly improve the products and services we provide you and can better meet your needs.

With whom does Hasbro share my personal information?

From time to time, Hasbro may share your personal information with third parties who provide services or support to Hasbro, including website hosts, IT back-up service providers, and other IT or payment service providers. These entities will not use your personal information for any other purpose.

We may disclose your personal information to protect our rights or in other circumstances in which we believe we are permitted or required to do so by law, including but not limited to disclosure to law enforcement or other government officials in connection with an investigation of fraud, intellectual property infringements, or other activity that is illegal or may expose you or us to legal liability.

In the event of a merger, acquisition, reorganisation, bankruptcy, or other similar event, your personal information may be transferred to Hasbro's successor or assign or another third party.

To assist us with our internal marketing and demographic studies, we may disclose your information to third parties, but when we do so we will aggregate it with other information so it cannot be used to personally identify you or your computer.

Hasbro does not sell, rent, or otherwise disclose personal information collected from and about its customers to third parties for promotional purposes.

Cookies and log files

Hasbro may use cookies and clear GIFs to enhance your experience of our website. Cookies are pieces of information that we place on your computer to help us accurately understand how many consumers are visiting the site, how often they visit, and what content they are most interested in. Clear GIFs, sometimes called "web bugs," are file objects, usually a graphic image such as a transparent one pixel-by-one pixel GIF, that are placed on a webpage or in an e-mail message to monitor user behaviour. The GIF tells us the IP address of the computer that fetched our page, the URL of the page the GIF is on, the time the page was viewed, the type of browser used, and can tell us a previously set cookie value.

These cookies and clear GIFs let us know how many people are coming to the site, how frequently, and how they are using the site, allowing us to make updates to content and improve navigation as appropriate.

Hasbro may also collect log files, which record website activity and gather statistics about web users' browsing habits. These entries are generated anonymously and help Hasbro determine (among other things) how many and how often users have visited the site, which pages they've visited, and other similar data.

We may use cookie and log file data for our internal marketing and demographic studies so we can constantly improve the online services we provide you.

Linking to third party sites

If our website contains a link to any websites outside of Hasbro, these sites are not under the control of Hasbro and we are not responsible for those sites or the conduct of companies who own or control those sites. Your use of those other websites is subject to any terms of use and/or privacy policies on those sites.

Safeguarding your personal information

Hasbro may hold your personal information in hard-copy or electronically (such as in an electronic customer relationship management system). We take reasonable steps to ensure the security and integrity of your information. We restrict access to personal information to our employees, contractors and agents who require that information.

Access to and correction of your personal information

You can request access to personal information we hold about you. We will provide this to you except in the limited circumstances in which we are permitted not to.

You may request that we correct personal information we hold about you that is inaccurate or out-of-date. If you request that we delete your personal information, we will take all reasonable steps to do so unless we need to keep it for legal, auditing or internal business purposes.

If you would like to access your personal information, please contact us using the contact details below.

Questions and complaints

If you have any questions about Hasbro or this Privacy Policy, please contact us using the contact details below.

If you have a complaint about how your personal information has been handled by us, please let us know immediately by using the contact details below. We take your privacy seriously and we will respond to your complaint as soon as we can.

Changes to this Privacy Policy

We reserve the right to modify this Privacy Policy at any time, so please review it frequently. If we make any material changes, we will notify you on this website.

Contact information

Hasbro's contact information can be found on the Customer Services page.

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