Cookie Policy

We use our cookies and third party cookies to improve our services, and obtain statistics. By continuing to navigate you consent to the use of cookies. For more information about cookies and to manage your preferences click here.
Hasbro

Hasbro Cookie Policy

Latest Version Added : December 19, 2016

This is the cookie policy for http://www.hasbro.com/en-gb. The Website is operated by Hasbro UK Limited of 4 The Square, Stockley Park, Uxbridge, Middlesex, UB11 1ET, United Kingdom (hereinafter referred to as "we", "us", "our" and "Hasbro").

We are committed to protecting the privacy of your personal information in accordance with applicable privacy and data protection laws. Further information about how Hasbro uses your personal information can be found in our Privacy Policy. This Cookie Policy sets out the practices in relation to the cookies used by Hasbro on the Website. If you do not agree to such use, please see the Managing Your Cookies section for details on how to adjust your settings, or stop using the Website.

What are cookies?

The Website uses cookies or similar technology to collect information about your access to the Website.

We use the term "cookies" to refer to pieces of information that are sent to your browser and stored on your computer or device to store and sometimes track information about you. Cookies help us provide you with a better Website, by enabling us to monitor which pages you find useful and which you do not, and by gathering and remembering information about your preferences. A number of cookies the Website uses last only for the duration of your session on the Website and expire when you close your browser. Other cookies are used to remember you when you return to the Website and will last for longer.

When you visit a page on the Website it may generate any of the following types of cookies:

Strictly Necessary Cookies

These cookies enable us to provide you with services you have specifically asked for and are essential in order to enable you to move around the Website and use its features, such as accessing secure areas of the Website. Without these cookies, services you have asked for, such as placing items in a shopping basket, cannot be provided to you.

Functionality Cookies

These cookies remember choices you make on the Website (such as your user name, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect is anonymised and they cannot track your browsing activity on other Websites.

Performance Cookies

These cookies collect information about how you use the Website, for instance which pages you visit most often, and if you get error messages from such web pages. These cookies do not collect information that identifies you. All information these cookies collect is aggregated on an anonymous basis and is only used to improve how the Website works.

Advertising/Targeting Cookies

These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They remember that you have visited a Website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to Website functionality provided by the third party organisation. These cookies collect information about your browsing habits in order to make advertising relevant to you and your interests. To opt out of the use of tracking/targeting cookies, please visit www.youronlinechoices.eu

Most web browsers automatically accept cookies but, if you prefer, you can change your browser to prevent that or to notify you each time a cookie is set - please refer to 'Managing your cookies' for further information. You can also learn more about cookies by visiting www.allaboutcookies.org which includes additional useful information on cookies and how to block cookies using different types of browsers. Please note, however, that blocking or deleting cookies used on the Website may affect the availability and functionality of the Website.

How does the Website use cookies?

We use cookies on the Website to:

  • Recognise the operating system on your device or computer and the type of tablet or smartphone you are using to access the Website
  • Monitor Website performance and improve Website services
  • Remember that you have visited us before; this means we can identify the number of unique visitors we receive. This allows us to make sure we have enough capacity for the number of users that visit the Website.
  • Customise elements of the layout and/or content of the Website
  • Monitor use of features and services, traffic and demographic trends, and browser versions
  • Collect anonymous statistical information about how you use the Website (including how long you spend on the Website and the pages you visit within the Website) and where you have come to the Website from, so that we can improve the Website and learn which parts of the Website are most popular with visitors.

We may share this anonymous statistical information with carefully selected third parties such as our digital agencies.

Further information on the specific cookies used on this Website can be found under the 'Hasbro Cookies' and 'Third Party Cookies' sections of this policy. Some of the cookies used on the Website are set by us ("first party cookies") and some are set by third parties ("third party cookies") who are delivering services on our behalf.

Hasbro Cookies

We use the following cookies listed in the table below on the Website. The Brand Channels on the Website, along with any optimised mobile and tablet versions of the Website and applications do not always use the same cookies. We have highlighted below which Brand Channels uses which particular cookie so it is easier for you to understand which ones might affect you.

Functional Cookies
NameCookies Set ByDescriptionCookie TypesBrand Channel
cookies_settingHasbroThe first time a user visits the site this cookie triggers the Cookie popup notification to communicate that cookies are used on this site.Functional cookiesHasbro,LittlestPetShop, MyLittlePony, Transformers, PlayDoh, Nerf
notificationCookieHasbroThis cookie  remembers  if the user has acknowledged  that cookies are used on this site.  The cookie is set when a user clicks OK on the cookie pop up notification so that it does not show again on subsequent visits.Functional cookiesHasbro,LittlestPetShop, MyLittlePony, Transformers, PlayDoh, Nerf
s_lastproductHasbroIf a user views a product page on the Website, this cookie remembers the product title of the last product page viewed.Functional cookiesHasbro,LittlestPetShop, MyLittlePony, Transformers, PlayDoh,  Nerf
Performance Cookies
NameCookies Set ByDescriptionCookie TypesBrand Channel
HASBROCOMHasbroThis session cookie captures how long a user spent on the Website.Performance CookiesHasbro
MLPHasbroThis session cookie captures how long a user spent on the Website.Performance CookiesMy Little Pony
NERFHasbroThis session cookie captures how long a user spent on the Website.Performance CookiesNerf
PlaydohHasbroThis session cookie captures how long a user spent on the Website.Performance CookiesPlaydoh
LPSHasbroThis session cookie captures how long a user spent on the Website.Performance CookiesLittlest Pet Shop
TRANSFORMERSHasbroThis session cookie captures how long a user spent on the Website.Performance CookiesTransformers
TRANSFORMERS_POLL_VOTEDHasbro
This cookie is used by the Transformers Power of the Primes activity. It allows the user to submit one vote per day. This cookie expires 24 hours from the session date.
 
Performance CookiesTransformers

Third Party Cookies

The following cookies are also set by third parties on the Website or by us using third party code. More information about cookies placed by third parties and how to restrict or block their cookies can be accessed by following the link to their Website.

Performance Cookies
NameCookies Set ByDescriptionCookie TypesBrand Channel
BC_BANDWIDTHBrightcoveIf a user views a video on these Websites, this cookie detects the bandwidth of their internet connection so the video loads at a speed the browser can support and the video plays correctly.Performance CookiesHasbro,LittlestPetShop, MyLittlePony, Transformers, PlayDoh, Nerf, 
_gaGoogle AnalyticsWe use Google Analytics to help us understand how our users navigate to and through our Website. These cookies enable the function of Google analytics. These Google Analytics cookies are sent by our 3rd party Where to buy partner on our Websites. This specific cookie helps us understand how long users spend visiting different pages, where they have arrived at the site from and how often they return to our Website. This cookie is used to identify your visit to the site as a unique occurrence by assigning a unique visitor identification number. All the information collected is pseudonymous. To learn more about Google Analytics, including how to opt out of Google Analytics, please visit Google’s site:: http://www.google.com/intl/en/analytics/privacyoverview.htmlPerformance CookiesHasbro,LittlestPetShop, MyLittlePony, Transformers, PlayDoh, Nerf, 
_gatGoogle AnalyticsWe use Google Analytics to help us understand how our customers navigate to and through our Website. These cookies enable the function of Google analytics. These Google Analytics cookies are sent by our 3rd party Where to buy partner on our Websites. This specific cookie limits the volume of data collected by _ga cookie ( listed above) to stop repeat data being captured. For example if a user clicks on a button on the site multiple time. All the information collected is pseudonymous. To learn more about Google Analytics, including how to opt out of Google Analytics, please visit Google’s site:: http://www.google.com/intl/en/analytics/privacyoverview.htmlPerformance CookiesHasbro,LittlestPetShop, MyLittlePony, Transformers, PlayDoh, Nerf, 
ps-location, ps-uidPriceSpiderThis stores the geocoordinates of the user’s location if they perform a search. All the information collected is pseudonymous. This cookie shall expire in 30 days of installation on your device.Performance CookiesHasbro,LittlestPetShop, MyLittlePony, Transformers, PlayDoh, Nerf, 
ps-age-gatePriceSpiderThis stores a value of ³denied² if the minimum age value is violated. This expires after 6 hours of installation on your device. Performance CookiesHasbro,LittlestPetShop, MyLittlePony, Transformers, PlayDoh, Nerf, 
Strictly Necessary Cookies
NameCookies Set ByDescriptionCookie TypesBrand Channel
xglsggAKAMAIThis cookie remembers which country the user selects as their site of choice (e.g.France, USA, Belgium) so next time they visit the site, it automatically directs them to their preferred site.Strictly NecessaryHasbro,LittlestPetShop, MyLittlePony, Transformers, PlayDoh, Nerf, 

Managing your cookies

You have different options to manage the cookies on your computer or device. You can change your browser settings to prevent cookies from being accepted, or, depending on which browser you are using, you might be able to receive an alert when a Website is trying to place one on your browser.

If you change your cookie preferences, you will still be able to browse around the site but certain functions will not be available.

Your browsers 'help' menu should tell you how to block cookies or change your cookie settings. How you adjust your browser will depend on the browser you are using.

You can delete cookies stored in your browser by using a function in your browser. Whilst this does not mean you won't collect cookies in the future, it gives you freedom to delete your cookies after you have been online. This function is often known as 'clearing cookies'. Clearing your cookies on one browser of one device does not automatically clear them on another. You need to clear all browsers on all channels independently.

You can also learn more about cookies by visiting www.allaboutcookies.org which includes additional useful information on cookies and how to block cookies using different types of browsers.

To opt out of the use of third party tracking/targeting cookies, please visit http://www.youronlinechoices.eu/