Trivial Pursuit

FOR IMMEDIATE RELEASE

Contact:
Donetta Allen
Hunter PR
(212) 679-6600
dallen@hunterpr.com

Pat Riso
Hasbro, Inc.
(413) 526-2307
priso@hasbro.com

TRIVIAL PURSUIT HELPS EVERYONE’S INNER GENIUS SHINE IN 2010

Hasbro introduces new TRIVIAL PURSUIT games and continues online TRIVIAL PURSUIT Experiment

East Longmeadow, Mass. (February 12, 2010) – Which trivia game continues to push the envelope with innovative game play and a provocative online experiment?

TRIVIAL PURSUIT, the authority on all things trivia, helps everyone’s inner genius shine whether they prefer pop culture tidbits, renaissance painters or sports statistics. Knowing that today’s news is tomorrow’s trivia, TRIVIAL PURSUIT offers new questions, new question formats and a new editorial style in a variety of new games and experiences in 2010. From TRIVIAL PURSUIT Steal, a new card game, to TRIVIAL PURSUIT Bet You Know It, an entertaining game that raises the stakes on trivia, there’s a game that will entertain everyone’s inner genius.

TRIVIAL PURSUIT invites fans around the world to participate in the TRIVIAL PURSUIT Experiment. This ongoing online battle first invited men and women to participate in a trivia-based Battle of the Sexes in Fall of 2009. The competition is still being battled out over trivia questions, with the lead changing daily, but it will end on February 20, 2010. Who will win – the men or the women? Go to www.trivialpursuitexperiment.com to support your team. The smarter gender will be announced in late February and later this Spring, a new battle will begin -- a “Battle of the Generations.” Which generation is smarter: the tech savvy under 30 crowd or the life savvy over 30 set? Be sure to support your team!

“The TRIVIAL PURSUIT Experiment is a great way for everyone to celebrate their inner genius – or even their lack of it – through a fun, low-pressure interactive experience,” said Katreena Lines, Senior Global Marketing Manager for TRIVIAL PURSUIT. “In addition to the online experiment, we’re introducing three new ways to play TRIVIAL PURSUIT this year. While each game format varies, all three games feature brand new, interesting and relevant questions and is sure to be the star of an entertaining evening for adults.”

TRIVIAL PURSUIT: Bet You Know It edition is the most inclusive and exciting version of TRIVIAL PURSUIT yet, where players don’t have to know all the answers to win - but they do need to know their friends! TRIVIAL PURSUIT: Bet You Know It edition introduces high stakes betting to trivia, where players bet on whether or not their opponents know the answer. Guess correctly and players will earn chips that can be used to buy wedges -- or they can earn wedges by answering questions correctly on their turn. On each turn players are able to choose their favorite from one of four rotating topic cards in the specially designed “Mixologist” envelope. So, players may answer a GEOGRAPHY question about Dogs, Breakfast, Broadway, or Jingles. TRIVIAL PURSUIT “Bet You Know It” cards have 1,800 fresh questions which also feature a variety of new styles including images and multiple choice. With a chance to earn a wedge on every turn – victory is that much closer!

For the trivia buff who loves to show off how smart they are, TRIVIAL PURSUIT: Master Edition includes 3,000 all-new questions that will challenge even the savviest TRIVIAL PURSUIT player. With classic TRIVIAL PURSUIT game play and a timer to keep up the pace, the race is on to find the TRIVIAL PURSUIT master.

Have 15 minutes to spare? TRIVIAL PURSUIT Steal is the first ever TRIVIAL PURSUIT card game that combines traditional question and answers with the strategy of stealing your opponents’ wedges, all in a quick-play card game.

TRIVIAL PURSUIT: Bet You Know It Edition, TRIVIAL PURSUIT: Master Edition and TRIVIAL PURSUIT Steal will be available in Fall 2010 at mass retailers nationwide for approximate retail prices of $29.99, $39.99 and $6.99, respectively. With new questions, new formats and a little luck, 2010 will be the year of your inner genius.

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Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com © 2010 Hasbro, Inc. All Rights Reserved.