Super Soaker
Contact: Josslynne Welch/Marissa Connelly
Litzky Public Relations
(201) 222-9118
jwelch@litzkypr.com
mconnelly@litzkypr.com
The Brand that Revolutionized Outdoor Play Commemorates its 20th Anniversary with the Return of the Legendary SUPER SOAKER 50 Blaster
PAWTUCKET, R.I. – February 13, 2009 – In 1989, the introduction of the SUPER SOAKER water blaster revolutionized outdoor fun and the brand quickly claimed its rightful spot among the most popular summer toys of all time. Celebrating its 20th anniversary this year, Hasbro, Inc.’s (NYSE:HAS) SUPER SOAKER brand continues to introduce new technology into the category and to provide kids with awesome, hydro-powered, fast action fun - from pocket-sized blasters for stealth soakage to massive blasters for the ultimate water battle. To commemorate 20 years of supreme soakage, the iconic SUPER SOAKER brand is reintroducing the original SUPER SOAKER 50, the very first blaster that redefined outdoor fun.
"When it comes to power and performance, SUPER SOAKER blasters dominate the competition" said Jonathan Berkowitz, director of global marketing, Hasbro. "Whether it's at the beach, in the backyard or on the go, we are proud to provide kids - and the young at heart - with fun, top of the line blasters that go the distance and achieve total water battle supremacy."
Back and better than ever, the SUPER SOAKER 50 blaster combines a cool retro look with modern high-powered performance. The colorful SUPER SOAKER 50 holds up to 25 ounces of water and blasts up to 35 feet! Available this spring at most major toy retailers nationwide and on HasbroToyShop.com for an approximate retail price of $14.99; the SUPER SOAKER 50 blaster is for children ages six years and older.
Prepare for wet and wild fun this summer as SUPER SOAKER re-introduces some of the most popular blasters in the brand's history. Continuing in the line for 2009:
SUPER SOAKER BOTTLE SHOT
(Ages 5 years & up/Approx. Retail Price: $7.99/ Available: Spring 09)
Convert almost any beverage bottle into an on-the-go water supply for SUPER SOAKER fun with the SUPER SOAKER BOTTLE SHOT blaster. Simply fill a clean bottle with water, screw it onto the universal connection on the blaster and you’re ready for water battle! The SUPER SOAKER BOTTLE SHOT blaster features the awesome hydro-powered performance that kids have come to expect from the SUPER SOAKER brand and can blast up to 20 feet. The SUPER SOAKER BOTTLE SHOT blaster is compatible with most water bottles up to two liters. Available at most major toy retailers nationwide and on HasbroToyShop.com.
SUPER SOAKER QUICK BLAST
(Ages 5 years & up/Approx. Retail Price: $14.99/Available: Spring 09)
Harness the hydro-powered performance of a SUPER SOAKER blaster … without all the pumping. Simply slide back the handle on the SUPER SOAKER QUICK BLAST blaster and unleash a deluge of water on your opponent. This fast-action blaster carries a removable 32-ounce water tank for easy filling and blasts up to 30 feet! Available at most major toy retailers nationwide and on HasbroToyShop.com.
SUPER SOAKER FLASH FLOOD
(Ages 6 years & up/Approximate retail price: $19.99/ Available: Spring 09)
Staying cool has never been so much fun! The FLASH FLOOD water blaster is a high-powered blaster that provides players with two different options for drenching their opponents: blast out a powerful constant stream of water by pulling the trigger or pull back on the FLASH FLOOD Trigger to release a huge explosion of water. The FLASH FLOOD blaster will blast the last drop of water as powerfully as the first and reach up to 35 feet! This impressive blaster features a quick-fill cap and holds 40 ounces of water. Available at most major toy retailers nationwide and on HasbroToyShop.com.
Hasbro, Inc. is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. (C) 2008 Hasbro, Inc. All Rights Reserved.
