Strawberry Shortcake
Contact:Marni Bahniuk/Kaylie Nelson
Litzky Public Relations
201.222.9118
mbahniuk@litzkypr.com
knelson@litzkypr.com
STRAWBERRY SHORTCAKE™
STRAWBERRY SHORTCAKE is a berry sweet, spirited, adventurous and optimistic girl who makes things better for everyone she meets! Her hometown BERRY BITTY CITY expands this year with all-new playsets where STRAWBERRY SHORTCAKE and her friends can gather, including a playful pool and whirlpool, chic boutique and a full-service pretend hair salon. Girls can experience sweet fashion play with the re-introduction of the classic 5-inch STRAWBERRY SHORTCAKE doll, re-imagined for today’s girls. In 2010, STRAWBERRY SHORTCAKE celebrates three decades of friendship, fashion and fun with replicas of the three original strawberry-scented dolls that first entered the hearts of little girls 30 years ago.
New products for 2010 include:
SPRING 2010
STRAWBERRY SHORTCAKE SPLASHIN’ PETAL POOL Playset
(Ages 4 years & up/Approx. Retail Price: $16.99/Available: Spring 10)
STRAWBERRY SHORTCAKE is ready for fun in the sun with the STRAWBERRY SHORTCAKE SPLASHIN’ PETAL POOL playset! Girls can fill the pool and whirlpool area with water and press down on the sunflower leaf for a real shower! Then, glide the STRAWBERRY SHORTCAKE doll down the pink waterslide for a fun ride into the pool. After a day of splashing around, dry off the sweet-smelling STRAWBERRY SHORTCAKE doll with her fabric towel and put on her beautiful sun bonnet so she can stay cool. Now STRAWBERRY SHORTCAKE is ready to relax under the removable umbrella, and there's plenty of room for her friends to join! Some assembly required. Available at most major toy retailers nationwide and on HasbroToyShop.com.
STRAWBERRY SHORTCAKE FRESH FASHIONS BOUTIQUE Playset
(Ages 4 years & up/Approx. Retail Price: $19.99/Available: Spring 10)
When the BERRY BITTY CITY girls are in the mood to shop, they head to the STRAWBERRY SHORTCAKE FRESH FASHIONS BOUTIQUE playset! Girls can pick out hats, scarves, dresses and handbags for their STRAWBERRY SHORTCAKE doll inside this chic raspberry-colored boutique. Even the fashionable feline CUSTARD is ready for a day full of shopping as she wears sunglasses and a stylish scarf for the occasion! Mix and match accessories and then place the STRAWBERRY SHORTCAKE doll on the revolving pedestal to showcase her new styles in the mirror. Available at most major toy retailers nationwide and on HasbroToyShop.com.
STRAWBERRY SHORTCAKE STORY IN A BOX Assortment
(Ages 4 years & up/Approx. Retail Price: $9.99/Available: Spring 10)
STRAWBERRY SHORTCAKE and her friends find adventure wherever they go with the STRAWBERRY SHORTCAKE STORY IN A BOX assortment. Help STRAWBERRY SHORTCAKE whip up yummy "cookies" in the kitchen with the COOKIE CELEBRATION set, make sure she's clean and refreshed in the BERRY BUBBLY BATH set or pick out fashion-forward outfits for your dolls with the SWEETEST STYLES set. Each playset is sold separately and includes two scented mini-dolls and several themed accessories. Available at most major toy retailers nationwide and on HasbroToyShop.com.
STRAWBERRY SHORTCAKE WITH MAGIC BRAID Assortment
(Ages 4 years & up/Approx. Retail Price: $5.99/Available: Spring 10)
Pull down on the berry-shaped barrette on the STRAWBERRY SHORTCAKE doll and reveal a multi-colored MAGIC BRAID accessory! Standing three inches tall, the articulated mini-doll features "real" hair and comes complete with a removable fashion accessory and a comb. To start the fun all over again, simply twist the top of the doll’s strawberry cap and watch the braid disappear. Girls can choose from six scented mini-dolls, each sold separately: STRAWBERRY SHORTCAKE, LEMON MERINGUE, RASPBERRY TORTE, PLUM PUDDING, BLUEBERRY MUFFIN, and ORANGE BLOSSOM. Available at most major toy retailers nationwide and on HasbroToyShop.com.
STRAWBERRY SHORTCAKE WITH FABULOUS FASHIONS Assortment
(Ages 4 years & up/Approx. Retail Price: $7.99/Available: Spring 10)
STRAWBERRY SHORTCAKE and friends are going glam with the STRAWBERRY SHORTCAKE WITH FABULOUS FASHIONS assortment. Each doll in the line is dressed to impress in a chic, sparkly fabric skirt and comes complete with plenty of fashion accessories! Girls can comb STRAWBERRY SHORTCAKE's hair and style it with the matching hairpiece, which attaches easily to the doll's hair. Both the "hairdryer" and perfume spritzer blow puffs of sweet, berry-scented air for added fun. Choose from three dolls, each sold separately: STRAWBERRY SHORTCAKE, RASPBERRY TORTE and LEMON MERINGUE. Available at most major toy retailers nationwide and on HasbroToyShop.com.
FALL 2010
STRAWBERRY SHORTCAKE BERRY FRUITY SALON Playset
(Ages 4 years & up/Approx. Retail Price: $24.99/Available: Fall 10)
Little stylists will enjoy taking their STRAWBERRY SHORTCAKE doll to the STRAWBERRY SHORTCAKE BERRY FRUITY SALON playset for a fruity new hairdo! This lemon-shaped salon is full of great hair accessories including a comb, brush, "hair dryer" and "shampoo" bottles. Girls can place the scented STRAWBERRY SHORTCAKE mini-doll in her purple chair and tilt it back to "wash" her long, red hair in the sink. After she's done getting pampered, style STRAWBERRY SHORTCAKE's hair any way you want! Preserve the new 'do with one of the sweet fruit crowns, which can be decorated with snap-on extensions and fruity gems. Available at most major toy retailers nationwide and on HasbroToyShop.com.
STRAWBERRY SHORTCAKE BERRY CRUISER RC Vehicle
(Ages 4 years & up/Approx. Retail Price: $19.99/Available: Fall 10)
STRAWBERRY SHORTCAKE can zip around BERRY BITTY CITY in style riding in her BERRY CRUISER RC vehicle! Buckle the sweet-scented STRAWBERRY SHORTCAKE doll into her pink and red strawberry-shaped convertible and she's ready for a road trip. The two-button remote control spins the car forward and back and features flashing lights and sound effects, as well as music that girls can sing along with during the ride. Vehicle requires 3 AA batteries, not included; remote control requires 2 AA batteries, included. Available at most major toy retailers nationwide and on HasbroToyShop.com.
STRAWBERRY SHORTCAKE CORE FASHION DOLL Assortment
(Ages 3 years & up/Approx. Retail Price: $9.99/Available: Fall 10)
Little girls can style STRAWBERRY SHORTCAKE and her berry best friends in fun, new ways with the STRAWBERRY SHORTCAKE CORE FASHION DOLL assortment. These fruit-scented, articulated dolls are each wearing gorgeous, removable fabric fashions for mix and match fun. Each adorable doll has "real" hair and comes complete with two hairclips, a brush and a handbag. Girls can choose from four friends, each sold separately: STRAWBERRY SHORTCAKE, LEMON MERINGUE, RASPBERRY TORTE and PLUM PUDDING. Available at most major toy retailers nationwide and on HasbroToyShop.com.
STRAWBERRY SHORTCAKE BERRY SWEET STYLES Playset
(Ages 3 years & up/Approx. Retail Price: $19.99/Available: Fall 10)
Future fashionistas will love picking out fancy clothes and sparkly accessories inside the STRAWBERRY SHORTCAKE BERRY SWEET STYLES playset! Girls can mix and match party dresses, playful skirts, stylish shirts and more to create any of 40 different possible outfits for their STRAWBERRY SHORTCAKE doll. No look is complete without a trendy hairdo, and girls can style STRAWBERRY SHORTCAKE's hair with butterfly clips and additional accessories. One final look in the wardrobe mirror, and then STRAWBERRY SHORTCAKE is ready for a night on the town! Available at most major toy retailers nationwide and on HasbroToyShop.com.
STRAWBERRY SHORTCAKE THEMED PLAYPACKS Assortment
(Ages 4 years & up/Approx. Retail Price: $16.99/Available: Fall 10)
Girls will enjoy acting out exciting adventures in BERRY BITTY CITY with the STRAWBERRY SHORTCAKE THEMED PLAYSETS assortment. Children can choose from three exciting playsets: the PICNIC IN THE PETALS set featuring STRAWBERRY SHORTCAKE and LEMON MERINGUE with a yummy picnic 'lunch,' the BERRY FEST FRIENDS set, where ORANGE BLOSSOM and RASPBERRY TORTE can go for a spin on the strawberry-shaped swing, or join Plum Pudding and Blueberry Muffin as they enjoy a summer day on the BREEZY BUTTERFLY SWING. Each set is sold separately and comes complete with two three-inch scented dolls and lots of themed accessories. Available at most major toy retailers nationwide and on HasbroToyShop.com.
STRAWBERRY SHORTCAKE Doll (Not available in the US)
(Ages 3 years & up/Approx. Retail Price: $14.99/Available: Fall 10)
The "" STRAWBERRY SHORTCAKE doll is the perfect introduction to the classic brand! Little girls will love to snuggle with this sweet-smelling, nine-inch plush-bodied doll which has soft, red rooted hair and comes with a berry-shaped comb. Available at most major toy retailers nationwide and on HasbroToyShop.com.
STRAWBERRY SHORTCAKE BASIC FIGURES SINGLES Assortment
(Ages 3 years & up/Approx. Retail Price: $2.99/Available: Fall 10)
Girls will want to collect all of the adorable characters in the STRAWBERRY SHORTCAKE BASIC FIGURES SINGLES assortment! These non-articulated, berry-scented figurines feature STRAWBERRY SHORTCAKE and her friends sweetly posed on a fruit-shaped platform. Girls can choose from six figurines, each sold separately: STRAWBERRY SHORTCAKE, LEMON MERINGUE, RASPBERRY TORTE, PLUM PUDDING, BLUEBERRY MUFFIN and ORANGE BLOSSOM. Available at most major toy retailers nationwide and on HasbroToyShop.com.
STRAWBERRY SHORTCAKE VEHICLE Assortment
(Ages 4 years & up/Approx. Retail Price: $14.99/Available: Fall 10)
Girls can take STRAWBERRY SHORTCAKE and friends on an exciting spin around BERRY BITTY CITY with these sweet vehicles! STRAWBERRY SHORTCAKE is ready to deliver pretend cookies and cupcakes in her speedy pink scooter, while PLUM PUDDING cruises around in a bright purple, pink and blue convertible. Beep the horn to release the classic strawberry scent. Each berry sweet vehicle is sold separately and includes a three-inch scented mini doll which comes complete with lots of accessories. Available at most major toy retailers nationwide and on HasbroToyShop.com.
STRAWBERRY SHORTCAKE SWEET SURPRISE STRAWBERRY Doll
(Ages 4 years & up/Approx. Retail Price: $19.99/Available: Fall 10)
Girls will love to play with STRAWBERRY SHORTCAKE's hair and makeup with the SWEET SURPRISE STRAWBERRY SHORTCAKE doll. Fill the applicator with water, pop it in the freezer, and once it’s cold use it to “apply” pretty eye shadow, lipstick, and an adorable berry on her cheek! Girls can comb STRAWBERRY SHORTCAKE's long, red hair and style it using the included clips and barrettes with SHIMMER SHINE hair extensions. Add final touches of glamour to the SWEET SURPRISE STRAWBERRY SHORTCAKE doll with shiny mylar sticker accessory sheets. The poseable SWEET SURPRISE STRAWBERRY SHORTCAKE doll stands 11 inches tall and features the classic strawberry scent. This fall, girls will also be able to glam up STRAWBERRY SHORTCAKE’s pal LEMON MERINGUE! Available at most major toy retailers nationwide and on HasbroToyShop.com.
STRAWBERRY SHORTCAKE 30TH ANNIVERSARY 3-PACK (US Exclusive)
(Ages 3 years & up/Approx. Retail Price: $29.99/Available: Fall 10)
To mark its berry sweet 30th anniversary, the STRAWBERRY SHORTCAKE brand will release a special edition collector's set that includes replicas of three original characters. Join STRAWBERRY SHORTCAKE, RASPBERRY TART and ORANGE BLOSSOM as they celebrate three decades of sweet friendship and fun! Each doll is outfitted in her classic fruit-themed pinafore and bonnet and emits that memorable fruity scent. The set comes complete with a comb and commemorative postcard. Available exclusively at Toys R Us and on ToysRUs.com.
Continuing into 2010:
STRAWBERRY SHORTCAKE MINI DOLL WITH PURSE Assortment
(Ages 4 years & up/Approx. Retail Price: $6.99/Available: Now)
Girls can take STRAWBERRY SHORTCAKE and friends on-the-go with the STRAWBERRY SHORTCAKE MINI DOLL WITH PURSE Assortment. Each adorable bag includes one three-inch scented mini doll with “real” hair and a brush! All the BERRY BITTY CITY girls are wearing pretty, removable fashions for mix and match fun. Choose from all six friends, each sold separately: STRAWBERRY SHORTCAKE, ORANGE BLOSSOM, RASPBERRY TORTE, BLUEBERRY MUFFIN, LEMON MERINGUE and PLUM PUDDING. Available at most major toy retailers nationwide and on HasbroToyShop.com.
STRAWBERRY SHORTCAKE MINI SOFT DOLL Assortment
(Ages 3 years & up/Approx. Retail Price: $8.99/Available: Now)
Little girls will enjoy cuddling with the six-inch STRAWBERRY SHORTCAKE MINI SOFT DOLL assortment. Choose from six scented dolls, each with gorgeous “real” hair: STRAWBERRY SHORTCAKE, LEMON MERINGUE, ORANGE BLOSSOM, PLUM PUDDING and RASPBERRY TORTE. BLUEBERRY MUFFIN available in the fall. Each sold separately, available at most major toy retailers nationwide and on HasbroToyShop.com.
STRAWBERRY SHORTCAKE BERRY CAFE Playset
(Ages 4 years & up/Approx. Retail Price: $34.99/Available: Spring 10)
The STRAWBERRY SHORTCAKE BERRY CAFE playset is the most popular hangout in BERRY BITTY CITY - it's where STRAWBERRY SHORTCAKE and her friends can gather for “snacks”, “smoothies”, and fun! Shaped like a strawberry with opening doors and windows, the two-story cafe also features STRAWBERRY SHORTCAKE's bedroom and includes a three-inch scented STRAWBERRY SHORTCAKE MINI DOLL with removable fashion. The STRAWBERRY SHORTCAKE BERRY CAFE playset comes complete with adorable accessories including furniture, pretend food, a spinning smoothie machine, a “flying” bird that STRAWBERRY SHORTCAKE or her friends can ride, and more. Additional STRAWBERRY SHORTCAKE MINI SETS are sold separately. Available at most major toy retailers nationwide and on HasbroToyShop.com.
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