STRAWBERRY SHORTCAKE
Contact: Josslynne Welch/Marni Bahniuk
Litzky Public Relations
(201) 222-9118
jwelch@litzkypr.com
mbahniuk@litzkypr.com
Adorable Line of Scented Toys Includes Playsets, Vehicles, and Dolls
PAWTUCKET, RI - February 13, 2009 - This fall, Hasbro, Inc. (NYSE: HAS) will introduce an adorable line of scented STRAWBERRY SHORTCAKE toys featuring the new look created by American Greetings Properties, the intellectual property and outbound licensing division of American Greetings Corporation (NYSE: AM). Re-imagined for a whole new generation of girls, the STRAWBERRY SHORTCAKE characters and the world they live in will be small in scale but big on adventure.
STRAWBERRY SHORTCAKE is a berry sweet, spirited, adventurous red-haired girl who makes things better for everyone she meets! Living in BERRY BITTY CITY with her friends, STRAWBERRY SHORTCAKE believes things are "growing better all the time!" She brings adventure, friendship, fashion and fun to little girls everywhere. Visit www.strawberryshortcake.com for a sneak peek of the berry bitty STRAWBERRY SHORTCAKE and her friends.
The 2009 product line includes:
STRAWBERRY SHORTCAKE SWEET SURPRISE STRAWBERRY Doll
(Ages 3 years & up/Approx. Retail Price: $22.99/Available Fall 09)
Girls will love to play with STRAWBERRY SHORTCAKE's hair and makeup with the SWEET SURPRISE STRAWBERRY SHORTCAKE doll. Fill the applicator with water, pop it in the freezer, and once it’s cold use it to “apply” pretty eye shadow, lipstick, and an adorable berry on her cheek! Girls can comb STRAWBERRY SHORTCAKE's long, red hair and style it using the included clips and barrettes with SHIMMER SHINE hair extensions. Add final touches of glamour to the SWEET SURPRISE STRAWBERRY SHORTCAKE doll with shiny mylar sticker accessory sheets. The poseable SWEET SURPRISE STRAWBERRY SHORTCAKE doll stands 11 inches tall and features the classic strawberry scent. No batteries required. Available at most major toy retailers nationwide and on HasbroToyShop.com.
STRAWBERRY SHORTCAKE MINI SOFT DOLL Assortment
(Ages 3 years & up/Approx. Retail Price: $8.99/Available Fall 09)
Little girls will enjoy cuddling with the six-inch STRAWBERRY SHORTCAKE MINI SOFT DOLL Assortment. Choose from three scented dolls each with gorgeous “real” hair: STRAWBERRY SHORTCAKE, LEMON MERINGUE and ORANGE BLOSSOM. Each sold separately, available at most major toy retailers nationwide and on HasbroToyShop.com.
STRAWBERRY SHORTCAKE BERRY CAFE Playset
(Ages 4 years & up/Approx. Retail Price: $34.99/Available Fall 09)
The STRAWBERRY SHORTCAKE BERRY CAFE playset is the most popular hangout in BERRY BITTY CITY - it's where STRAWBERRY SHORTCAKE and her friends can gather for “snacks”, “smoothies”, and fun! Shaped like a strawberry with opening doors and windows, the two-story cafe also features STRAWBERRY SHORTCAKE's bedroom and includes a three-inch scented STRAWBERRY SHORTCAKE MINI DOLL with removable fashion. The STRAWBERRY SHORTCAKE BERRY CAFE playset comes complete with adorable accessories including furniture, pretend food, a spinning smoothie machine, a “flying” bird that STRAWBERRY SHORTCAKE or her friends can ride, and more. Additional STRAWBERRY SHORTCAKE MINI SETS are sold separately. No batteries required. Available at most major toy retailers nationwide and on HasbroToyShop.com.
STRAWBERRY SHORTCAKE VEHICLE Set
(Ages 4 years & up/Approx. Retail Price: $16.99/Available Fall 09)
Girls can take STRAWBERRY SHORTCAKE and friends on an exciting spin around BERRY BITTY CITY with this adorable pink convertible! Beep the horn to release the classic strawberry scent. The berry sweet vehicle includes a three-inch scented STRAWBERRY SHORTCAKE MINI DOLL which comes complete with suitcase and map accessories. No batteries required. Available at most major toy retailers nationwide and on HasbroToyShop.com.
STRAWBERRY SHORTCAKE THEMED PLAYSETS
(Ages 4 years & up/Approx. Retail Price: $16.99/Available Fall 09)
Girls will enjoy acting out exciting adventures in BERRY BITTY CITY with the STRAWBERRY SHORTCAKE THEMED PLAYSETS. Children can choose from two sets: the PICNIC IN THE PETALS set featuring STRAWBERRY SHORTCAKE and LEMON MERINGUE on a yummy picnic 'lunch' or the GOODIES-TO-GO SCOOTER featuring STRAWBERRY SHORTCAKE on her scooter with PUPCAKE in tow to deliver her cafe 'treats.' Each set is sold separately and comes complete with three-inch scented doll(s) and lots of themed accessories. No batteries required. Available at most major toy retailers nationwide and on HasbroToyShop.com.
STRAWBERRY SHORTCAKE THEMED MINI SETS
(Ages 4 years & up/Approx. Retail Price: $10.99/Available Fall 09)
With the berry sweet STRAWBERRY SHORTCAKE THEMED MINI SETS girls can create scenes from STRAWBERRY SHORTCAKE's everyday life in BERRY BITTY CITY. Children can choose from two sets: the SUNRISE BERRY MARKET set, where STRAWBERRY SHORTCAKE sells her fruity “food” at a roadside stand or the BERRY STYLISH STRAWBERRY SHORTCAKE set featuring STRAWBERRY SHORTCAKE as she gets dressed for her next big adventure! Each set is sold separately and comes complete with one three-inch scented doll and lots of themed accessories. No batteries required. Available at most major toy retailers nationwide and on HasbroToyShop.com.
STRAWBERRY SHORTCAKE MINI DOLL WITH PURSE Assortment
(Ages 4 years & up/Approx. Retail Price: $6.99/Available Fall 09)
Girls can take STRAWBERRY SHORTCAKE and friends on-the-go with the STRAWBERRY SHORTCAKE MINI DOLL WITH PURSE Assortment. Each adorable bag includes one three-inch scented mini doll with “real” hair and a brush! All the BERRY BITTY CITY girls are wearing pretty, removable fashions for mix and match fun. Choose from all six friends, each sold separately: STRAWBERRY SHORTCAKE, ORANGE BLOSSOM, RASPBERRY TORTE, BLUEBERRY MUFFIN, LEMON MERINGUE and PLUM PUDDING. Available at most major toy retailers nationwide and on HasbroToyShop.com.
STRAWBERRY SHORTCAKE MINI DOLL WITH DVD
(Ages 4 years & up/Approx. Retail Price: $5.99/Available Fall 09)
Welcome to BERRY BITTY CITY! The STRAWBERRY SHORTCAKE MINI DOLL WITH DVD set introduces girls to BERRY BITTY CITY and the entire STRAWBERRY SHORTCAKE cast. This three-inch scented STRAWBERRY SHORTCAKE mini doll is accompanied by an eleven minute DVD featuring all-new CGI animation and comes complete with the adorable cat CUSTARD and stylish fashion accessories. No batteries required. Available at most major toy retailers nationwide and on HasbroToyShop.com.
About Hasbro
Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world. ©2009 Hasbro, Inc. All Rights Reserved.
About American Greetings Corporation
For more than 100 years American Greetings Corporation (NYSE: AM - News) has been a manufacturer and retailer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card brands are American Greetings, Carlton Cards and Gibson, and other paper product offerings include DesignWare party goods, American Greetings and Plus Mark gift-wrap and boxed cards and Date Works calendars. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc., the company's online division. AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and a one-stop source for online graphics, animations, and more at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.8 billion, and its products can be found in retail outlets domestically and worldwide, including company owned American Greetings and Carlton Cards stores. For more information on the Company, visit http://corporate.americangreetings.com.
