Sid The Science Kid
Contact:Josslynne Welch/Catherine Hughes
Litzky Public Relations
(201) 222-9118
jwelch@litzkypr.com
chughes@litzkypr.com
SID THE SCIENCE KID 2010 PRODUCT DESCRIPTIONS
Preschoolers delight in investigating the world around them with SID THE SCIENCE KID on the Emmy-nominated PBS KIDS® hit television show, and now they can bring the excitement and joy of learning with SID off the screen and into their homes. Little scientists will enjoy hours of exploration and entertainment with the new SID THE SCIENCE KID line of toys, figures and educational games from Hasbro's PLAYSKOOL brand.
The 2010 product line includes:
SID THE SCIENCE KID SID'S SUPER FAB LAB SCIENCE KIT
(Ages 3 years & up/Approx. retail price: $29.99/Available: Fall 10)
SID'S SUPER FAB LAB SCIENCE KIT playset has everything an inquisitive preschooler needs to be a scientist like SID! This engaging set comes fully equipped with a real working light-up microscope, sized perfectly to fit young eyes and hands, so inquiring young minds can examine the included "bug" and "shell" collections as well as any of their own specimens. Activity charts encourage kids to learn about various types of shells and bugs, and a balance scale shows little scientists how to compare and contrast the weight of objects. SID'S SUPER FAB LAB SCIENCE KIT set even comes with a portable package for scientific exploration on the go! Set includes 5 activity cards, microscope, scale, and 12 specimens. Requires two "AA" batteries, not included.
SID THE SCIENCE KID TALKIN' SID THE SCIENCE KID
(Ages 3 years & up/Approx retail price: $19.99/Available: Spring 10)
Now kids can bring their friend SID home with the lively TALKIN' SID THE SCIENCE KID plush character. This soft and loveable plush SID is 12 inches tall and comes ready to play and learn with his iconic "microphone." Squeeze his belly to hear seven different popular phrases from the series. Requires two "AA" batteries, included.
SID THE SCIENCE KID GOTTA SEE DIGITAL MAGNIFIER
(Ages 3 years & up/Approx. retail price: $16.99/Available: Fall 10)
Look closer with the SID THE SCIENCE KID GOTTA SEE DIGITAL MAGNIFIER toy! The transparent LCD screen provides the magic of a real magnifying glass by allowing curious preschoolers to zoom in on the animated lessons. Little scientists will delight in investigating their world as SID's voice guides them through ten stimulating, unique science explorations and four separate interactive games. Requires three "AAA" batteries, included.
SID THE SCIENCE KID GOTTA KNOW MICROPHONE
(Ages 3 years & up/Approx retail price: $12.99/Available: Spring 10)
Preschoolers can channel SID THE SCIENCE KID and ask the Big Questions with the GOTTA KNOW MICROPHONE toy. This colorful microphone, modeled after the one SID uses on the television show, features four buttons that enhance the imaginative role-play. Three buttons play familiar sounds taken straight from the show - laughter, applause, a theme song clip and animal sounds - while the fourth creates an echo effect so kids can sound just like SID! Requires three "AAA" batteries, included.
SID THE SCIENCE KID FIGURE WITH JOURNAL ASSORTMENT
(Ages 3 years & up/Approx retail price: $7.99/Available: Fall 10)
Kids can share their daily discoveries and adventures with their favorite friends with this SID THE SCIENCE KID FIGURE WITH JOURNAL set. These 5" figures of the SID THE SCIENCE KID characters SID and his classmate GABRIELA each come with an activity journal to enhance and expand the learning through play experience. The SID figure carries his iconic "magnifying glass" while the GABRIELA figure features an extendable ruler. Each, sold separately, includes a 5" character figure with accessory, and a journal.
SID THE SCIENCE KID MINI PLUSH ASSORTMENT
(Ages 3 years & up/Approx retail price: $6.99 each/Available: Spring 10)
Explore the world around you with SID THE SCIENCE KID and friends! The endearing plush assortment allows kids to bring along SID and his classmates as they investigate their surroundings. Collect all four friends and act out enriching adventures from the show! Assortment includes inquisitive SID and his classmates, the vivacious GABRIELA, lively GERALD and sweet MAY plush characters, each sold separately.
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