Risk

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CONTACTS:
Kris Ann Brady
Hunter Public Relations?(212) 679-6600, ext. 296
kbrady@hunterpr.com

Pat Riso
Hasbro Games
(413) 526-2307
priso@hasbro.com   

EAST LONGMEADOW, MASS. (February 13, 2009) – In 2009, RISK reaches an anniversary that will defend the honor of the classic strategy game.

“For 50 years, people around the world have enjoyed pitting their armies against their foes to take control of territories…and the world…in the game of RISK,” said Jay Bruns, Director of Global Marketing for the RISK brand at Hasbro. “We are excited to recognize this historic milestone for a game that revolutionized board games and has so many devoted fans.”

Just over 50 years ago, an award winning French film maker Albert Lamorisse created a revolutionary game he called: “La Conquete du Monde” or, "Conquest of the World."  After extensive testing and a revision of rules for American players, Parker Brothers introduced RISK Continental Game in the United States in 1959.

With the launch of RISK, game players were introduced to new groundbreaking game concepts. RISK was the first board game to offer non-linear movement, a truly revolutionary idea in the gaming world.  The rules were simple enough, but the strategies required to win the game were not. RISK pushed the envelope for board games and remained unmatched by any other game available at the time.  The game quickly became a phenomenon and is currently available around the world in 37 counties and 25 languages.

Since the game was first introduced, nearly a dozen different variations of RISK have mapped out epic battles in the Star Wars universe, Middle-earth, Narnia, the moon, and various periods in world history.

In 2008, Hasbro introduced a redesigned RISK, which featured a new look and modernized rules. The updated rules allow players to streamline planning and executing strategic military campaigns, reducing average playing time to a fast and furious 90-minutes. In addition, updated rules increase the rewards of taking risks during each turn.  Perfect to play with a group, this edition of the game is for three to five players and is available nationwide for an approximate retail price of $22.99.

In the game of RISK there are no perfect moves and there are no guarantees. Victory goes to the player who takes the most risks. For more information, visit hasbro.com/RISK.

Hasbro, Inc. is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. © 2009 Hasbro, Inc. All Rights Reserved.