Play-Doh

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Contact:     Josslynne Welch/Catherine Hughes
Litzky Public Relations
(201) 222-9118
jwelch@litzkypr.com
chughes@litzkypr.com

Whether building imaginary worlds or exploring new shapes and textures, there are endless possibilities for creatable, colorful, make-able fun with Hasbro's PLAY-DOH compound! Building on the success of last year's popular MAGIC SWIRL ICE CREAM SHOPPE, fun is on the menu for the PLAY-DOH brand this year with two exciting new food sets: the oodles-of-fun SPAGHETTI FACTORY set and the "beefed up" BURGER BUILDER playset.  In addition, kids will love to "monkey around" with the bright new COCO-NUTTY MONKEY playset and favorite licensed brands in PLAY-DOH form, such as STAR WARS, SPONGEBOB and MR. POTATO HEAD.

PLAY-DOH SPAGHETTI FACTORY
(Ages 3 years & up/Approx. Retail Price: $9.99/Available: Spring 09)
Order up!  This fun filled playset will have kids 'cooking' up an impressive variety of PLAY-DOH pasta and noodle creations.  Simply place the bowl or plate atop the noodle factory, push down the arms, and a big portion of PLAY-DOH pasta appears.  Add 'yummy' looking toppings like PLAY-DOH meatballs, tomatoes or shrimp using the selection of handy half-molds.  Set includes three 3-ounce cans of colorful PLAY-DOH compound and a play mat.  Available at most major toy retailers nationwide and on HasbroToyShop.com.

PLAY-DOH BURGER BUILDER
(Ages 3 years & up/Approx. Retail Price: $14.99/Available: Fall 09)
The PLAY-DOH BURGER BUILDER set is back and better than ever!  Interchangeable molds offer everything kids need to create the perfect PLAY-DOH hamburger including tomatoes, lettuce, buns, and more.  In addition, kids can crank out pretend potato or pickle chips with the exciting TWIST-A-CHIP Super Tool.  Set includes five 2-ounce cans of colorful PLAY-DOH compound.  Available at most major toy retailers nationwide and on HasbroToyShop.com.

PLAY-DOH COCO-NUTTY MONKEY
(Ages 3 years & up/Approx. Retail Price: $12.99/Available: Spring 09)
Kids will go 'nuts' over the cute PLAY-DOH COCO-NUTTY MONKEY playset.  Press down on the monkey's tail and watch his hands 'clap' two coconut halves together to mold PLAY-DOH bananas, pineapples or mini monkeys.  The colorful chimp also has wacky, giggle-inducing extruding hair and tongue features!  The set comes complete with five 2-ounce cans of tropical colored PLAY-DOH compound.  Available at most major toy retailers nationwide and on HasbroToyShop.com.
      
PLAY-DOH FUNDAMENTALS ASSORTMENT
(Ages 3 years & up/Approx. Retail Price: $5.99/Available: Fall 09)
The adorable PLAY-DOH FUNDAMENTALS ASSORTMENT features animal-themed activities, including an ocean roller, tropical cutter, arctic stamper and jungle extruder, to teach little ones basic coordination skills.  These handy basic PLAY-DOH tools are easy enough for toddlers to master, so siblings of various ages can share in PLAY-DOH playtime fun with these charming sets.  Each set, sold separately, includes a cute animal-themed play mat and two 2-ounce cans of colorful PLAY-DOH compound.  Available at most major toy retailers nationwide and on HasbroToyShop.com.

PLAY-DOH Favorite Brands Assortment
(Ages 3 years & up/Approx. Retail Price: $5.99/Available: Fall 09)
Choose from either a wacky MR. POTATO HEAD set or a silly HUNGRY, HUNGRY HIPPO set for hours of PLAY-DOH brand fun! Kids will love to mix and match PLAY-DOH arms, legs, and accessories for their MR. or MRS. POTATO HEAD mold.  The silly MR. POTATO HEAD PLAY-DOH set includes two 2-ounce cans of compound and three 1-ounce cans and a playmat.  Little ones will also get a kick out of feeding PLAY-DOH fish to their HUNGRY, HUNGRY HIPPO friends.  The HUNGRY, HUNGRY HIPPO PLAY-DOH set includes one hippo, fish mold, playmat, one 2-ounce can of compound, and two 10-ounce cans of compound. Available at most major toy retailers nationwide and on HasbroToyShop.com.

PLAY-DOH R2-D2 Playset
(Ages 3 years & up/Approx. Retail Price: $14.99/Available: Fall 09)
Little STAR WARS™ fans will enjoy hours of out-of-this-world fun with the action-packed PLAY-DOH R2-D2 Playset!  The R2-D2 character is full of creative activities - lift the droid's head to find an array of exciting R2-D2-themed PLAY-DOH tools and accessories, including a lightsaber extruder!  Children will also have fun extruding PLAY-DOH compound through the R2-D2's head and legs. The set comes complete with an ANAKIN book mold and three two-ounce cans of PLAY-DOH compound.  Available at most major toy retailers nationwide and on HasbroToyShop.com.

PLAY-DOH STAR WARS Can Toppers
(Ages 3 years & up/Approx. Retail Price: $5.99/Available: Spring 09)
The exciting PLAY-DOH STAR WARS Can Toppers feature kids' favorite characters from The Clone Wars.  Each figure stands atop a colorful three-ounce can of compound and acts as a stamper for creative PLAY-DOH compound fun!  Each set features two PLAY-DOH STAR WARS Can Toppers; choose from an OBI-WAN and R2-D2 set or an ANAKIN and AHSOKA set, or collect them all!  Available at most major toy retailers nationwide and on HasbroToyShop.com.

PLAY-DOH SPONGEBOB 10TH Anniversary Set
(Ages 3 years & up/Approx. Retail Price: $14.99/Available: Spring 09)
Everyone's favorite sea-dwelling sponge is celebrating ten years of adventures in BIKINI BOTTOM! Fans can join in the adventures with the PLAY-DOH SPONGEBOB 10TH Anniversary set. Kids can make their very own SPONGEBOB character out of squishy yellow PLAY-DOH compound and a variety of silly parts 'n pieces.  The set includes one 5-ounce can of compound, two 2-ounce cans of compound, and a SPONGEBOB-themed playmat for easy cleanup!  Available at most major toy retailers nationwide and on HasbroToyShop.com.

PLAY-DOH BACK PACK
(Ages 3 years & up/Approx. Retail Price: $12.99/Available: Fall 09)
The PLAY-DOH Back Pack is bursting with engaging PLAY-DOH activities that help playful preschoolers learn to count and recite the alphabet.  Tots will love to stamp out letters and numbers in colorful PLAY-DOH compound and cut them out with the cool FLIP-N-SNIP SCISSORS super tool.  Parents will love how simple it is to store everything back inside the pack.  The set comes complete with four 5-ounce cans of PLAY-DOH compound, one super tool and three classic tools.  Available at most major toy retailers nationwide and on HasbroToyShop.com.

PLAY-DOH MINI BUCKET
(Ages 3 years & up/Approx. Retail Price: $4.99/Available: Spring 09)
The fun filled PLAY-DOH MINI BUCKET assortment offers beach, picnic or animal themed buckets brimming with PLAY-DOH activities.  Each MINI BUCKET is sold separately and includes four 2-ounce cans of colorful PLAY-DOH compound and a variety of themed molds and accessories such as a cute sandcastle mold, mini shovel, starfish shape cutter, and more for the beach set.  Available at most major toy retailers nationwide and on HasbroToyShop.com.

PLAY-DOH 24 PACK
(Ages 2 years & up/Approx. Retail Price: $12.99/Available: Spring 09)
In this vibrant assortment there is a color for every occasion! From class projects to fun filled play dates, this PLAY-DOH set offers a rainbow of options to inspire imaginative toddlers. Now each child can pick his or her favorite colors to make unique PLAY-DOH creations! The pack includes twenty-four 3-ounce cans of PLAY-DOH compound. Available at most major toy retailers nationwide and on HasbroToyShop.com.

PLAY-DOH 3 LB BUCKET
(Ages 2 years & up/Approx. Retail Price: $6.99/Available: Spring 09)
This classic set is 'buckets' of fun for little ones. With plenty of primary-colored compound to share, children can make a world of PLAY-DOH creations with their friends or classmates! The convenient resealable tub is easy to store and keeps the compound fresh for future PLAY-DOH fun. The three-pound bucket includes one pound each of red, blue, and yellow compound. Available at most major toy retailers nationwide and on HasbroToyShop.com.

PLAY-DOH 6 LB BUCKET
(Ages 2 years & up/Approx. Retail Price: $12.99/Available: Spring 09)
It's the largest tub of PLAY-DOH compound yet!  Perfect for classrooms, day care centers, and families who are fans of the squishy compound, this hefty bucket provides hours of creative play.  No more running out for refills with this long-lasting supply!  Each bucket includes six pounds of red, blue, yellow or green PLAY-DOH compound, sold separately.  Available at most major toy retailers nationwide and on HasbroToyShop.com.

 

Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech.  Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.  ©2009 Hasbro, Inc.  All Rights Reserved.

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