Littlest Pet Shop
Contact: Marni Bahniuk/Kaylie Nelson
Litzky Public Relations
201.222.9118
mbahniuk@litzkypr.com
knelson@litzkypr.com
The LITTLEST PET SHOP property began as a line of collectible mini-dolls aimed at tween girls, age 7-9, and their zeal for nurturing and collecting and is currently the fastest selling girls brand. With more than 180 pets available to collect and cherish, girls simply can’t get enough of these quirky, edgy and cute pals and the accompanying LITTLEST PET SHOP playsets and accessories that make the experience complete. Since its re-launch in 2005, the LITTLEST PET SHOP brand has quickly become the fastest growing brand among girls in the toy industry with more than 199 million pets sold globally. It is also one of the hottest licensed lifestyle properties among young girls. The brand’s global licensing program has more than 150 licensees across 20 major categories from apparel and accessories to publishing, electronics, and room décor.
SPRING 2009
LITTLEST PET SHOP COLLECTIBLE PETS Assortment
(Ages 4 years & up/Approx. Retail Price: $4.99/Available: Spring 09)
How big is your LITTLEST PET SHOP pet collection? Girls will be able to add to their LITTLEST PET SHOP family with the special edition LITTLEST PET SHOP COLLECTIBLE PETS Assortment. Adorable new pets include an angel fish, lion, flamingo, and sea horse. Kids should keep a special eye out as the LITTLEST PET SHOP COLLECTIBLE PETS Assortment will release exclusive, special edition pets throughout the year. In the fall additional pets within the LITTLEST PET SHOP COLLECTIBLE PETS Assortment will be released including a bat, penguin, inchworm and crocodile among others. Each pet is sold separately. Available at most major toy retailers nationwide and on HasbroToyShop.com.
LITTLEST PET SHOP MY COLLECTOR JOURNAL
(Ages 6 years & up/Approx. Retail Price: $4.99/Available: Spring 09)
This colorful diary features 18 pages of fun content, cool quizzes, and a special sticker page. Each MY COLLECTOR JOURNAL comes with an adorable LITTLEST PET SHOP pet and a 'LITTLEST PET SHOP Collect & Get' promotion sticker. Girls can collect five additional LITTLEST PET SHOP promotional stickers from specially marked LITTLEST PET SHOP toy packages to complete their LITTLEST PET SHOP MY COLLECTOR JOURNAL sticker page; once complete, girls can mail in the sticker page to receive a special edition koala pet! (Available to U.S. residents only. Limit one special edition koala per valid request submitted. All requests for the special edition koala must be postmarked by 5/19/09. Offer ends when supplies of special marked packages are gone or 5/19/09, whichever comes first. Most pets and playsets are sold separately.)
In the fall, a new journal will be available and girls will have the opportunity to complete another sticker page for the chance to receive the first ever LITTLEST PET SHOP elephant pet!
LITTLEST PET SHOP PLAYFUL PAWS PET DAYCARE CENTER
(Ages 4 years & up/Approx. Retail Price: $24.99/Available: Spring 09)
The LITTLEST PET SHOP pets will love to gather at the PLAYFUL PAWS PET DAYCARE CENTER for an ultimate day full of fun! Pets will be amused for hours in this activity-filled two level playset. While spending time at the PLAYFUL PAWS PET DAYCARE CENTER, the LITTLEST PET SHOP pets can play on the jungle gym slide, take a spin on the perch or just relax on the basket swing - pets can even take a ride on the habitrail shaped elevator. After a day full of fun, tuckered out pets can get pampered and groomed at the second level salon or take a nap in their sleeping cubby. The PLAYFUL PAWS PET DAYCARE CENTER playset comes with an exclusive porcupine pet in addition to cool accessories, lots of storage space and easy portability for girls to display their LITTLEST PET SHOP collection anywhere. Available at most major toy retailers nationwide and on HasbroToyShop.com.
LITTLEST PET SHOP DIGITAL PETS Assortment
(Ages 4 years & up/Approx. Retail Price: $14.99/Available: Spring 09)
The LITTLEST PET SHOP DIGITAL PETS Assortment gives kids a fun way to interact with the LITTLEST PET SHOP family. Each pet 'comes to life' with engaging animations in a hand-held electronic system that girls can clip on their belt or backpack for on-the-go pet play. Girls can care for their digital pets and play fun games to unlock new levels. Once she reaches the top level she unlocks her pet’s best friend! Kids can choose from four DIGITAL PETS: a beautiful butterfly, an adorable chipmunk, a playful panda or a lovable dog. Each DIGITAL PET character is sold separately and comes with an exclusive miniature toy version of itself Requires one “lithium” battery, included. Available at most major toy retailers nationwide and on HasbroToyShop.com.
LITTLEST PET SHOP VIP SURPRISE
(Ages 6 years & up/ Approx. Retail Price: $27.99/Available: Spring 09)
Kids can discover the latest way to play with LITTLEST PET SHOP with the new VIP SURPRISE toy. Each cuddly plush pet comes with a secret code hidden in the collar that kids can use to visit the LITTLEST PET SHOP online world at www.littlestpetshop.com. The code unlocks a virtual pet in addition to a surprise pet in the online world where together they can play fun games and activities, as well as “shop” and “accessorize." There is a whole virtual world kids can explore while snuggling with the plush friends. Available at most major toy retailers nationwide and on HasbroToyShop.com.
FALL 2009
LITTLEST PET SHOP COZY CARE ADOPTION CENTER
(Ages 4 years & up/Approx. Retail Price: $47.99/Available: Fall 09)
Kids will love to "feed," "groom" and "dress" their pets at the COZY CARE ADOPTION CENTER a colorful new playset full of surprises, friends and tons of fun! The COZY CARE ADOPTION CENTER playset offers LITTLEST PET SHOP pets hours of play and tons of activities including an exciting training course perfect for a run or a fun-filled spin in a rotating playpen. These pets will have so much fun running and playing games—they never want to leave! After a long day of running and playing, pets can get groomed at the special salon. The COZY CARE ADOPTION CENTER playset comes with an exclusive dog and puppy pet in addition to over 30 cool accessories, lots of storage space and easy portability for girls to display their LITTLEST PET SHOP collection anywhere. Available at most major toy retailers nationwide and on HasbroToyShop.com.
