I-DOG

Print

    Contact:   Marni Bahniuk/Kaylie Nelson
                    Litzky Public Relations 201.222.9118
                    mbahniuk@litzkypr.com
                    knelson@litzkypr.com

PAWTUCKET, RI – February 13, 2009 – Every dog has its day, and this one belongs to the I-DOG Interactive Musical Companion.  In 2009, Hasbro, Inc. (NYSE: HAS) is unleashing several new music-playing pals into its   popular I-DOG collection of speakers with personality. The tiny pup is ready to make big noise and delight music lovers again with new designs, sizes, and a four-legged friend that can't wait to join in on the fun.
    This year, the already popular I-DOG SOFT SPEAKER will be available in a fabulous new colors and designs including pink, purple and white, truly making this I-DOG a girl's best friend. This cuddly canine plays your favorite tunes just like the original I-DOG; it also features the signature LED light patterns on its face that will flash in sync with the beat.  New for 2009 is the I-DOG PLUSH PUPPY pet, a snuggly pint-sized pup that broadcasts music through a built-in speaker.
    For girls that want to add a personalized touch to their I-DOG collection, there is the I-DOG DESIGNER line.  Available in cool colors including white and pink, each I-DOG DESIGNER comes with removable and re-applicable tattoo decals, giving girls the chance to express their own style.
This spring, girls can also jam to their favorite tunes with the adorable I-TURTLE, a rockin' reptile addition to the I-DOG line.

The 2009 I-DOG collection includes:

I-DOG SOFT SPEAKER
(Ages 6 years & up/Approx. Retail Price: $34.99/Available: Now; new designs and colors will also be available in Fall 09)
Girls will love to cuddle up and rock out with the I-DOG SOFT SPEAKER pet. Available in a variety of fabulous colors, girls can simply plug an MP3 player directly into this dog and music will broadcast through a built-in speaker.  Just like the original I-DOG, this puppy features the signature array of colorful LEDs located on its face which will light up as I-DOG SOFT SPEAKER plays your favorite tunes. I-DOG SOFT SPEAKER is compatible with most portable music devices (not included). Requires two "AA" batteries, included.  Available at most major toy retailers nationwide and on HasbroToyShop.com.

I-DOG PLUSH PUPPY
(Ages 6 years & up/Approx. Retail Price: $14.99/Available: Fall 09)
The I-DOG PLUSH PUPPY pet is a girl's best friend! A smaller version of the popular I-DOG SOFT SPEAKER, this cuddly, pint-sized pup is always ready to rock. When plugged into any MP3 player (not included), the I-DOG PLUSH PUPPY will broadcast girls' rockin' tunes. Available in a variety of colors, the I-DOG PLUSH PUPPY also features the classic I-DOG color dot representation on its face. No batteries required. Available at most major toy retailers nationwide and on HasbroToyShop.com.

I-TURTLE
(Ages 8 years & up/Approx. Retail Price: $19.99/Available: Spring 09)
I-TURTLE Interactive Music Companion is the newest member to the popular I-DOG family and this adorable turtle is one rockin' reptile! Girls can simply place their pal in front of a speaker or plug it into the headphone jack of any hand-held music system and get ready to rock.  I-TURTLE sways its head side to side, taps its foot and moves its shell up and down as it flashes an array of colorful LEDs, all to the beat of the music.  Girls can plug their hand-held music systems directly into I-TURTLE and music will broadcast through a built-in speaker. I-TURTLE is compatible with most portable music devices (not included) and comes complete with a dual jack. Requires 3 "AAA" batteries, included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

I-DOG DESIGNER
(Ages 8 years & up/Approx. Retail Price: $19.99/Available: Fall  09)
Available in white and pink,  girls can now decorate and design their sleek and stylish I-DOG Interactive Music Companion. The palm-sized pooch comes with removable and re-applicable decals so girls can personalize their movin', groovin' pet. After it's all decked out, simply sit I-DOG DESIGNER in front of a speaker or plug it into the headphone jack of any hand-held music system and watch as he dances to the rhythm of the song. To really get the party started, girls can plug their hand-held music systems directly into I-DOG DESIGNER and music will broadcast through a built-in speaker.   I-DOG DESIGNER is compatible with most portable music devices (not included) and comes complete with a dual jack. Requires two "AA" batteries, not included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

I-DOG AMP’D
(Ages 8 years & up/Approx. Retail Price: $34.99/Available: Fall 09)
I-DOG AMP’D Interactive Music Companion has all the right moves as it bops its head and taps its paw to the beat of your favorite tunes.  The sleek and stylish I-DOG AMP’D has new funky graphic designs and features stereo sound so music lovers can really turn it up. Girls simply plug I-DOG AMP’D into the headphone jack of any hand-held music player and music will broadcast through the built-in speakers located in its back and belly.  This palm-sized pooch loves to gets its groove on. Whether it’s plugged into a portable music player or is sitting near a stereo, when it hears music I-DOG AMP’D will tap its paw to the tune, bob its head to the beat, swish its ears and wag its tail to the rhythm of your favorite songs. I-DOG AMP’D features the signature array of colorful LEDs located on its face which will light up as it grooves along to the music. Girls can press I-DOG AMP’D’s tail to adjust the volume of the music.  I-DOG AMP’D is compatible with most portable music devices (not included) and comes complete with a dual jack. Requires 3 AA "X" batteries, included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech.  Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.  ©2009 Hasbro, Inc.  All Rights Reserved.