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Rebecca Laurien
Hunter PR
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Pat Riso
Hasbro Games
(413) 526-2307
priso@hasbro.com   


HASBRO INTRODUCES NEW ACTIVE PLAY GAMES FOR FAMILIES
Innovative Games Encourage Out of Your Seat Fun

EAST LONGMEADOW, MASS. (February 12, 2009) – Hasbro continues to provide ways for families to be active and to create memories with new games in 2010. Couches and dining room chairs will be left empty as families gather to play the newest games that will have them out of their seat. With updates and additions to some of the most iconic Hasbro brands, kids and their parents can get on their feet to bounce, twist and leap their way to victory as Hasbro adds BOP-IT! BOUNCE, TWISTER HOOPLA and POP GOES FROGGIO to their game portfolio.

“Games have always been a great way to bring families together,” said Phillip Jackson, Group Executive of Games at Hasbro. “It is so easy to get bogged down in daily routines and forget to take a few minutes to be active with our family. In 2010, Hasbro continues to offer new games that will encourage kids and families to be active while spending time together.”

BOP-IT! was one of the best-selling games of 2009 and Hasbro will extend the line in 2010 with BOP-IT! BOUNCE, a new trampoline-style game unit that calls the shots and keeps score. TWISTER, the game that has been tying people in knots for more than 40 years, adds a new challenge with TWISTER HOOPLA. Colored rings replace the TWISTER dots and players contort their bodies to keep the rings off the floor as they follow game commands. Also in 2010, Hasbro’s Elefun and Friends line welcomes a new addition, Froggio, in the new POP GOES FROGGIO game. Preschoolers will race to match images on lily pad game pieces around the room, winning the chance to send Froggio flying.

The active games from Hasbro new in 2010 include:

BOP-IT! BOUNCE
(Approximate Retail Price: $19.99; Recommended Age: 8 and up; Available: Fall 2010; Players: 1 or more)
With BOP-IT! BOUNCE, an impact sensitive trampoline game unit calls the shots and knows your bounces. Players must bounce the foam ball as fast and high as the game instructs, keeping up with the commands to unlock levels to earn the highest score. With five games in one, BOP-IT! BOUNCE will provide non-stop action and entertainment for players of all ages.

TWISTER HOOPLA
(Approximate Retail Price: $19.99; Recommended Age: 6 and up; Available: Fall 2010; Players: 2 to 4)
This Fall, the classic game that ties players up in knots gets a wacky new twist with Hasbro’s TWISTER HOOPLA. Players become the TWISTER mat in this game, as the iconic TWISTER dots are turned into rings that players use to connect body parts with other players to score points – taking TWISTER to a new level. Score points to win any of the five unique games included in TWISTER HOOPLA and prepare to closely interact with other players in this exciting interpretation of TWISTER.

POP GOES FROGGIO
(Approximate Retail Price: $16.99; Recommended Age: 3 and up; Available: Fall 2010; Players: 2 to 4)
Hasbro is adding a friend named Froggio to the Elefun and Friends line. This fun-loving character comes to life in the POP GOES FROGGIO game, which takes picture finding to new heights. In this active matching game, preschoolers spread lily pads of Elefun and his friends around the room, spin the spinner and try to find the matching picture. The first preschooler to match the Elefun and Friends character to the right lily pad gets to stomp on the big green lily pad launcher and send Froggio for a triumphant leap!


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Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com © 2010 Hasbro, Inc. All Rights Reserved.