My Little Pony

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Contact: Marni Bahniuk/Kaylie Nelson
Litzky Public Relations
201.222.9118
mbahniuk@litzkypr.com
knelson@litzkypr.com

    This spring, the MY LITTLE PONY brand will introduce the MY LITTLE PONY NEWBORN CUTIES line, an adorable new collection of figures and playsets that offers little girls a new way to play "mommy" to their baby ponies.  In the fall, all of the ponies will feature a new look.  PINKIE PIE, RAINBOW DASH, TOOLA-ROOLA, STARSONG, SWEETIE BELLE, CHEERILEE and SCOOTALOO ponies will all feature bright colors, stylish new hairstyles, and varying sizes that reflect their ages. In addition, the cherished brand will expand its popular PONYVILLE and SO SOFT lines.
    Through the Entertainment & Licensing division of Hasbro, little girls will also enjoy a wide variety of magical MY LITTLE PONY products in categories such as home DVDs, book publishing, video games, home décor, and apparel. 
New MY LITTLE PONY products for spring 2009 include:

MY LITTLE PONY NEWBORN CUTIES LITTLE RAINBOW DASH'S ROOM Playset
(Ages 3 years & up/Approx. Retail Price: $24.99/Available: Spring 09)
After a day filled with pony-fun, NEWBORN RAINBOW DASH pony can't wait to get back home to unwind at the MY LITTLE PONY NEWBORN CUTIES LITTLE RAINBOW DASH'S ROOM playset.  Once she is in her sweet pink nursery, NEWBORN RAINBOW DASH pony can take a ride on her adorable little dino ride or snuggle up for a nap in her cloud-shaped cradle complete with a rainbow mobile.  The MY LITTLE PONY NEWBORN CUTIES LITTLE RAINBOW DASH'S ROOM playset comes with a NEWBORN RAINBOW DASH figure and additional adorable accessories including a teddy bear, skirt, tiny blanket, and special pony book. Available at most major toy retailers nationwide and on HasbroToyShop.com.

MY LITTLE PONY PONYVILLE LA-TI-DA HAIR & SPA
(Ages 4 years & up/Approx. Retail Price: $24.99/Available: Spring 09)
When the ponies of the PONYVILLE collection are looking for a day of relaxation they head over to the MY LITTLE PONY PONYVILLE LA-TI-DA HAIR & SPA playset, a new addition to the PONYVILLE line.  Ponies will love to get pampered in this beautiful "spa" that features a full service pretend hair salon.  Ponies can take a seat in the special salon chair and then choose from five different hair options, each with a different color and style! Once the ponies are happy with their hairdo, they can move onto a relaxing "bubble bath," then get ready for the rest of their day in the ultra chic changing room. The MY LITTLE PONY PONYVILLE LA-TI-DA HAIR & SPA playset comes complete with a special CHEERILEE pony figure and additional adorable accessories including a "blow dryer," brush, two mirrors, bathtub, and four pony-themed hair wigs.  Available at most major toy retailers nationwide and on HasbroToyShop.com.

MY LITTLE PONY DIARY ASSORTMENT PONY & DVD
(Ages 3 years & up/Approx. Retail Price: $9.99/Available: Spring 09)
Little girls can now watch their favorite MY LITTLE PONY friends as they light up the small screen with the MY LITTLE PONY DIARY ASSORTMENT PONY & DVD set.  Each magical DVD features an animated adventure full of MY LITTLE PONY fun and friendship.   Starring one of the core MY LITTLE PONY cast members, each DVD comes complete with a MY LITTLE PONY figure dressed as she appears on screen. Girls will enjoy acting out their favorite scenes! Titles for spring include: PINKIE PIE's Special Day, STARSONG and The Magic Dance Shoes and RAINBOW DASH's Special Day. New sets for the fall include PINKIE PIE Positively Pink.  Available at most major toy retailers nationwide and on HasbroToyShop.com.

MY LITTLE PONY SO SOFT NEWBORNS
(Ages 3 years & up/Approx. Retail Price: $16.99/Available: Spring 09)
The MY LITTLE PONY SO SOFT NEWBORN SWEETIE BELLE doll and CHEERILEE doll are two new additions to the popular SO SOFT NEWBORN collection.  Both adorable ponies have fun phrases.  Both dolls require two “AAA” batteries, included. Available at most major toy retailers nationwide and on HasbroToyShop.com. Each sold separately.

    SO SOFT NEWBORN CHEERILEE     
    SO SOFT NEWBORN CHEERILEE is the perfect daytime friend!  Not only is this adorable baby pony cheerful and full of life, she is also fashionable and cannot wait to show off her pretty pink dress at her next     play date.  Gently squeeze her foot, and CHEERILEE         will say fun phrases including "I love you Mommy" and "CHEERILEE hungry." CHEERILEE comes complete with her very own "bottle" for feeding time. 

    SOFT NEWBORN SWEETIE BELLE
    When bedtime approaches, little girls will love to snuggle up with SO SOFT NEWBORN SWEETIE BELLE. After a long day full of playing, this loveable pony is ready to hit the hay in her adorable pink and purple pajamas. Simply squeeze her little foot and she will say phrases such as "SWEETIE BELLE tired" and "I'm Sleepy."  Girls can give SWEETIE BELLE her pacifier and she will go nighty-night.

New MY LITTLE PONY products for fall 2009 include:

MY LITTLE PONY PONY FRIENDS Assortment 
(Ages 3 years & up/Approx. Retail Price: $5.99/Available: Fall 09)
This fall, the MY LITTLE PONY brand will introduce a whole new look to its core cast.  Girls will love the new look of each pony in the MY LITTLE PONY PONY FRIENDS Assortment.  PINKIE PIE, RAINBOW DASH, TOOLA-ROOLA, STARSONG, SWEETIE BELLE, CHEERILEE and SCOOTALOO all feature bright colors, fun-filled hairstyles, and new sizes that reflect their age. For example, SWEETIE BELLE is the youngest pony in the collection, making her the smallest pony in the group. Each figure in the PONY FRIENDS Assortment comes complete with her very own activity book, giving girls the opportunity to get to know their favorite pony up close and personal! Available at most major toy retailers nationwide and on HasbroToyShop.com. Each sold separately.

MY LITTLE PONY NEWBORN CUTIES PINKIE PIE'S PLAYHOUSE
(Ages 3 years & up/Approx. Retail Price: $44.99/Available: Fall 09)
NEWBORN PINKIE PIE loves to spend time with her pony friends at the MY LITTLE PONY NEWBORN CUTIES  PINKIE PIE’S PLAYHOUSE playset.  This adorable dollhouse features two floors full of pony fun!  Explore the upstairs bedroom where PINKIE PIE can rest in the pink quilted bassinet. Girls will be delighted as they press the special button to turn on a light and play a soothing pony lullaby. Downstairs, NEWBORN PINKIE PIE and friends can freshen up in the bathroom or take a break and relax on the indoor swing. The MY LITTLE PONY NEWBORN CUTIES PINKIE PIE’S PLAYHOUSE playset comes complete with a NEWBORN PINKIE PIE figure and additional adorable accessories including a teddy bear, bottle, and play toy. Requires three “AAA” batteries, included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

MY LITTLE PONY STYLING PINKIE PIE
(Ages 3 years & up/Approx. Retail Price: $16.99/Available: Fall 09)
Little fashionistas will love to experiment with the latest hairstyles using the MY LITTLE PONY STYLING PINKIE PIE figure. Slightly larger in scale than the typical MY LITTLE PONY figure, STYLING PINKIE PIE features beautiful long pink hair that girls can brush, style and accessorize any way they want. MY LITTLE PONY STYLING PINKIE PIE comes complete with hair accessories including a "hair dryer," pink comb, signature balloon hair clip and four smaller hair clips. Available at most major toy retailers nationwide and on HasbroToyShop.com.

MY LITTLE PONY PONYVILLE SWEETIE BELLE'S GUMBALL HOUSE
(Ages 4 years & up/Approx. Retail Price: $34.99/Available: Fall 09)
The sweetest home in PONYVILLE is the MY LITTLE PONY PONYVILLE SWEETIE BELLE'S GUMBALL HOUSE playset, the newest addition to the PONYVILLE collection.  Shaped like a giant gumball machine, this confectionery castle is the home of SWEETIE BELLE and features two levels full of whimsical fun. Ponies can join SWEETIE BELLE for a sugary snack in the first floor kitchen and then step outside for a fun filled ride on the elevator with music. Ponies can also spend playtime in the upstairs level, a beautifully bedecked bedroom complete with a window decorated with colorful "gumballs" and a balcony shaped like a giant lollipop with a candy cane awning. The MY LITTLE PONY PONYVILLE SWEETIE BELLE'S GUMBALL HOUSE playset comes complete with a special SWEETIE BELLE pony figure and additional adorable accessories including a kitchen table and chairs shaped like hard candies, kitchen accessories, a bedroom set, and more. Requires three “AAA” batteries, included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

MY LITTLE PONY SO SOFT SLEEP & TWINKLE STARSONG
(Ages 3 years & up/ Approx. Retail Price: $34.99 Available: Fall 09)
The MY LITTLE PONY SO SOFT SLEEP & TWINKLE STARSONG doll is sleepy and needs her "mommy" to help her get ready for bedtime. First, girls "feed" STARSONG her bedtime "snack" then give the adorable, little baby pony her "bottle." STARSONG loves to sing lullabies and wants "mommy" to sing along with her. As bedtime approaches, give STARSONG her pacifier, then rock her, and she will close her eyes and drift off to "sleep." The MY LITTLE PONY SO SOFT SLEEP & TWINKLE STARSONG doll says fun phrases, like “Sing with me” and “Feed me!” and  even has a star in her belly that lights up and twinkles.  STARSONG comes complete with all the accessories a mommy will need to put her pony to bed including a star-shaped bowl, spoon, "bottle," pacifier, and super soft blankie. Requires three “AAA” batteries, included.  Available at most major toy retailers nationwide and on HasbroToyShop.com.

Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech.  Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.  ©2009 Hasbro, Inc.  All Rights Reserved.