FurReal Friends

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Contact:         Marni Bahniuk/Kaylie Nelson
                     Litzky Public Relations
                     201.222.9118
                     mbahniuk@litzkypr.com
                     knelson@litzkypr.com
                     

PAWTUCKET, R.I. – February 13, 2009 - In 2009, Hasbro, Inc.'s (NYSE: HAS) FURREAL FRIENDS line, the #1 selling Special Feature Plush brand for 4-8 year old girls (Source: The NPD Group / Consumer Tracking Service, YTD 2008 through November), once again delivers the amazing “wow” factor that kids have come to expect with the introduction of LULU, MY CUDDLIN’ KITTY pet. As the newest member of the FURREAL FRIENDS family, LULU, MY CUDDLIN’ KITTY is a fun-loving feline that preens, cuddles, and mews just like an actual kitty, making her the most realistic cat to join the brand. 

Since its 2002 debut, Hasbro’s FURREAL FRIENDS brand has offered young girls loveable plush electronic toys that “come to life” and provide realistic, nurturing animal experiences.  In 2006, Hasbro introduced the popular FURREAL FRIENDS BUTTERSCOTCH PONY, a classic 'dream toy' for girls -- a virtually real pony that girls can love and care for, which became one of the biggest hits of the holiday season. SQUAWKERS MCCAW the FURREAL FRIENDS PARROT followed in 2007 and FURREAL FRIENDS BISCUIT, MY LOVIN’ PUP, one of the most talked about toys of 2008, continued to deliver the magical play experiences that have become synonymous with the brand.

By studying the nuances and mannerisms of various animals, the Hasbro team of designers and engineers who develop the FURREAL FRIENDS line strive to create realistic animatronic plush toys that resonate with kids in a very special way.  They have a genuine appreciation for the animals they recreate and have come to understand the nature of various pets that inspire and excite kids’ imaginations.  As a result, Hasbro has developed FURREAL FRIENDS toys in such a way that the technology becomes almost invisible, allowing for a magical play experience where the FURREAL FRIENDS pet “comes to life.”  This year, the FURREAL FRIENDS brand has a wide variety of special pets for animal lovers to choose from including LIL' PATTER PUP pet, a perky little pup that walks around and wags its tail, FURREAL FRIENDS LUV CUB PANDA, a loveable black and white panda bear that can't wait to snuggle, and the FURREAL FRIENDS NEWBORN assortment which includes the adorable NEWBORN DUCKLING, NEWBORN LAMB, NEWBORN PIGLET and NEWBORN BIRD pets.           

Information on new FURREAL FRIENDS products for 2009

LULU, MY CUDDLIN’ KITTY
(Ages 4 years & up/Approx. Retail Price: $54.99/Available: Fall 09)
The FURREAL FRIENDS brand launched in 2002 with the introduction of a lifelike cat and this fall, the brand returns to its roots with the introduction of LULU, MY CUDDLIN’ KITTY pet, the most realistic feline to join the family. The "purr-fect" pet for little girls, LULU, MY CUDDLIN’ KITTY pet features soft white and marmalade fur and preens, cuddles, and mews just like a "real" kitty cat.  LULU, MY CUDDLIN’ KITTY loves to snuggle; gently rub her back and she will “purr" and "meow" to show that she is happy. Once she's relaxed, LULU will roll over onto her back, indicating it’s time to have her tummy rubbed. Just like a "real" cat, LULU preens as she "licks" her little paw, then lifts it up to clean her adorable face. Requires four “C” batteries, included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

FURREAL FRIENDS LIL' PATTER PUP   
(Ages 4 years & up/Approx. Retail Price: $24.99/Available: Spring 09)
The FURREAL FRIENDS brand has gone to the dogs with the introduction of the LIL' PATTER PUP pet. This perky little pup cannot wait to get moving!  The LIL' PATTER PUP pet loves to walk around and wag his tail.  Show him his bone and he will sniff it and then make eating noises!  The LIL' PATTER PUP pooch loves to be petted and will respond to touch by walking and barking happily. Pet lovers can choose between two types of puppies - an adorable auburn Pomeranian or a loveable tan, white, and grey Shih Tzu. Each puppy is sold separately. Requires three “AAA” batteries, included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

FURREAL FRIENDS CUDDLE CHIMP
(Ages 4 years & up/Approx. Retail Price: $49.99/Available: Fall 09)
FURREAL FRIENDS’ CUDDLE CHIMP pet is sure to bring lots of laughs and love to children this fall. 
This realistic-looking chimpanzee loves snuggle and cuddle - give him a hug and he hugs you back!  After being “fed” from his banana bottle or stroked along his back, CUDDLE CHIMP lets kids know he is ready for a hug by stretching out his arms.  When hugged, the adorable chimpanzee snuggles into his owner’s arms and makes "real" happy chimp sounds.  CUDDLE CHIMP  loves to be tickled - but watch out, as this loveable chimp will go bananas by clapping his hands and crying out excitedly with baby chimp noises.  Requires three “C” batteries, included.  Available at most major toy retailers nationwide and on HasbroToyShop.com.

FURREAL FRIENDS LUV CUB PANDA
(Ages 4 years & up/Approx. Retail Price: $49.99/Available: Fall 09)
Cuddly and cute with arms open wide for a hug, children will love to snuggle and play with the FURREAL FRIENDS’ LUV CUB PANDA pet.  This adorable black and white panda bear loves to be held and makes "real" bear sounds to show his delight.  Give him a “bear hug” and he’ll give a hug right back!  FURREAL FRIENDS LUV CUB PANDA loves to play peek-a-boo and will move his arms up to his face to cover his eyes.  FURREAL FRIENDS LUV CUB PANDA comes complete with a “bottle” that he loves to slurp up, but be careful, if you “feed” him too much, he’ll get the hiccups!  Requires three “C” batteries, included.  Available at most major toy retailers nationwide and on HasbroToyShop.com.

Information on FURREAL FRIENDS products continuing for 2009

FURREAL FRIENDS TEACUP PUP Assortment
(Ages 4 years & up/Approx. Retail Price: $19.99/Available: Spring 09)
Little fashionistas will love to take their pet on-the-go with the FURREAL FRIENDS TEACUP PUP assortment - adorable, furry friends that realistically respond to touch. Each pooch in the TEACUP PUP collection comes complete with its own chic purse-carrier! With poseable legs, these fashionable pups are always ready to strike a pose. Each TEACUP PUP pooch enjoys being petted and will realistically move its head, open and close its eyes and make happy puppy sounds when its back is stroked. Pet lovers can choose between six types of puppies- an adorable brown Yorkie, a loveable white or cream Maltese, a brown and white Papillion, a golden King Charles or a grey Schnauzer. Stay tuned this Easter for the TEACUP BUNNY pet that comes complete with a colorful spring themed bag! This adorable white bunny will move its head, open and close its eyes and even make "real" bunny sounds. Each pet is sold separately and requires three “AAA” batteries, included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

FURREAL FRIENDS NEWBORNS Assortment
(Ages 4 years & up/Approx. Retail Price: $14.99/Available: Spring 09)
All pets in the FURREAL FRIENDS NEWBORNS assortment come complete with their own “bottle” and adoption certificate. Each pet is sold separately and requires three “AAA” batteries, included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

FURREAL FRIENDS NEWBORN DUCKLING
    There is an addition to the family as the FURREAL FRIENDS brand welcomes the NEWBORN DUCKLING. This adorable, little yellow baby     duck will find its way into the hearts of little girls as it flaps its wings and makes “real” duckling sounds. Kids will love to touch, nurture and care for their FURREAL FRIENDS NEWBORN DUCKLING. As they “feed” the baby duck its “bottle," it will raise its head to open its beak. 

FURREAL FRIENDS NEWBORN BIRD
    The hearts of little girls will be "aflutter" as the FURREAL FRIENDS brand introduces the NEWBORN BIRD. Featuring bright, bold     colors, the NEWBORN BIRD really “comes to life” and will respond to touch.  This adorable baby bird loves to have fun and will show its playful side by flapping its colorful green wings and making “real” bird sounds.  Girls will love to play “mommy” to their     NEWBORN BIRD as it will raise its head and open its beak to accept its “bottle."

FURREAL FRIENDS NEWBORN PIGLET
    The FURREAL FRIENDS NEWBORN PIGLET is a soft, little pink piglet that “comes to life” with your touch.  And, just like a real piglet, it wiggles its snout and tail, and makes piglet sounds such as “squeals” and “oinks.”

    FURREAL FRIENDS NEWBORN LAMB
    FURREAL FRIENDS NEWBORN LAMB is a white colored friend that likes to play, letting out “bahh” sounds and moving its tail and outstretching its front legs when its fluffy coat is petted. The NEWBORN LAMB “comes to life” with touch; if this little lamb is not played with, it will remain quiet.

FURREAL FRIENDS NEWBORN CHIPMUNK
    NEWBORN CHIPMUNK pet is a lovable addition to the FURREAL FRIENDS family. Watch this small one “come to life” as it sits and lowers its body to the ground like a “real” baby chipmunk. It will even flick its soft, furry tail to show its zany side. NEWBORN CHIPMUNK has brown fur with distinctive black and white stripes on its back. Kids can “feed” it its “bottle” and listen to this adorable newborn makes “real” baby chipmunk sounds

FURREAL FRIENDS NEWBORN PUPPY
    The adorable FURREAL FRIENDS NEWBORN PUPPY was just born and needs tons love and attention! Gently pet the soft fur on her back and NEWBORN PUPPY will make happy doggy sounds! Keep petting NEWBORN PUPPY and watch as she continues to wake up and become playful.Newborn puppies are very,very sleepy… if she stops getting petted, she’ll lay her head down and fall back asleep again! The more you love and play with NEWBORN PUPPY, the more she responds and loves back!

FURREAL FRIENDS NEWBORN CHIMP
    After a trip to the zoo most kids come home dreaming of owning a lovable baby monkey and now they can with the FURREAL FRIENDS NEWBORN CHIMP!  Watch this adorable little one “come to life” when it’s time to wake up!  The cuddly chimp will sit up, blink its eyes and wave its arms up and down! NEWBORN CHIMP also makes adorable baby chimp sounds. Be sure to “feed” the NEWBORN CHIMP with its “bottle." The more love the chimp is shown, the more it responds!

Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech.  Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.  ©2009 Hasbro, Inc.  All Rights Reserved.