Easy Bake
Contact:Marni Bahniuk/Kaylie Nelson
Litzky Public Relations
(201) 222-9118
mbahniuk@litzkypr.com
knelson@litzkypr.com
EASY-BAKE
This fall, the beloved EASY-BAKE brand will introduce a whole new way for girls to express their confectionary creativity with the introduction of the EASY-BAKE MICROWAVE & STYLE segment. This new addition to the brand will have girls baking and decorating cakes and cookies like a professional pastry chef. The DELUXE DELIGHTS Cake and Cookie Kit and TRENDY TASTES Cookie Kit give girls the tools they will need to create and decorate dazzling treats in their own kitchen.
New for 2010:
EASY-BAKE DELUXE DELIGHTS Cake and Cookie Kit
(Ages 8 years & up/Approx. Retail Price: $29.99/Available: Fall 10)
This fall, ordinary kitchens will transform into gourmet bake shops with the introduction of the EASY-BAKE DELUXE DELIGHTS Cake and Cookie Kit. Set to debut in October 2010, this deliciously new bake-set offers girls the opportunity to show off their creativity with edible works of EASY-BAKE art. Using the special EASY BAKE DELUXE DELIGHTS dish girls can bake tasty EASY-BAKE treats in the microwave in just thirty seconds. The DELUXE DELIGHTS dish features a heating and cooling sensor so bakers know when it's safe to touch. With the included, exclusive EASY-BAKE tools, girls can decorate their EASY-BAKE mini cakes and cookies with colorful fondant just like a pro! Tween chefs can add intricate designs to their favorite dessert with the fondant mold and stamper or label their tasty treat using the alphabet embosser. Add bakery caliber finishing touches with the special embossing plate. The EASY-BAKE DELUXE DELIGHTS Cake and Cookie Kit comes with a microwave container and lid for baking tasty sweets and loads of accessories that a pastry chef in training will need, including: rolling pin, measuring spoons, cake pan, four cookie cutters, fondant mold, fondant stamper, embossing plate and enough mixes to create six decorated cakes and seven cookies. Adult Participation Required. Available at most major toy retailers nationwide and on HasbroToyShop.com.
EASY-BAKE TRENDY TASTES Cookie Kit
(Ages 8 years & up/Approx. Retail Price: $19.99/Available: Fall 10)
Fashion-loving foodies will love to express their own personal decorating style with the EASY-BAKE TRENDY TASTES Cookie Kit. With this fabulous addition to the EASY-BAKE MICROWAVE & STYLE segment, girls can create cookies shaped like stylish dresses, shoes and handbags. The fashion forward kit comes with the accessories that young pastry chefs-in-the-making will need to decorate their cookie and get it ready to hit the confectionary catwalk. The kit includes microwave container and lid, embellishment cutter, embossing plates, seven fashion cookie cutters, the EASY-BAKE measuring spoon and eight mixes. Adult Participation Required. Available at most major toy retailers nationwide and on HasbroToyShop.com.
Continuing for 2010:
EASY-BAKE OVEN & SNACK CENTER
(Ages 8years & up/Approx. Retail Price: $29.99/Available: Spring 10)
The beloved EASY-BAKE Oven & Snack Center is back in its original aqua color. The classic side-loading oven that bakes with a light bulb returns to let bakers-in-the-making whip up tasty snacks for friends and family, including cakes, brownies, cookies, and much more. The oven comes with three different mixes, two baking pans, two utensils, a pan pusher, two warming cups and recipes/instructions. One 100-watt standard light bulb is required but not included. Adult Participation Required. Available at most major toy retailers nationwide and on HasbroToyShop.com.
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