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Baby Alive

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Contact:
Marni Bahniuk/Kaylie Nelson
Litzky Public Relations 201.222.9118
mbahniuk@litzkypr.com
knelson@litzkypr.com
BABY ALIVE

Hasbro's BABY ALIVE brand delivers realistic baby moments in surprising ways that allow little girls to care for their doll just like a "real" mommy. This year, BABY ALIVE extends its care-giving play to girls of all ages with three different segments: cuddly 1ST FOR ME dolls for girls as young as 18 months; SIMPLE CARE FOR ME dolls for girls ages 3 to 5 to care for; and REAL AS CAN BE dolls that offer life-like nurturing experiences to girls ages 4 to 7. All BABY ALIVE dolls are available in Caucasian, African-American and Hispanic versions, and each is sold separately.

New products for 2010 include:

BABY ALIVE 1ST FOR ME Dolls
The most soft and snuggly BABY ALIVE dolls, the 1ST FOR ME line encourages the earliest care-giving experiences for girls as young as 18 months. These sweet, plush-bodied dolls respond when "mommy" cuddles or "feeds" her! Each of the 1ST FOR ME dolls is machine washable.

BABY ALIVE SIPS & CUDDLES
(Ages 18 months & up/Approx. Retail Price: $19.99 /Available: Spring 10)
It's dinnertime for BABY ALIVE SIPS & CUDDLES doll! Girls can "feed" this snuggly, plush doll from the yellow bottle tethered to her arm and BABY ALIVE SIPS & CUDDLES will "slurp" it all up. She'll also respond to hugs from her "mommy" and "coos" like a "real" baby to show how delighted she is. BABY ALIVE SIPS & CUDDLES is machine washable and requires 2 AA batteries, included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

BABY ALIVE MOONLIGHT LULLABY
(Ages 18 months & up/Approx. Retail Price: $19.99 /Available: Fall 10)
Tucked into her fleecy pink sleep sack with blankie in tow, BABY ALIVE MOONLIGHT LULLABY doll wants to share a song with "mommy" before drifting off to dream land. When little girls cuddle this soft-bodied doll, the moon on her tummy lights up and BABY ALIVE MOONLIGHT LULLABY plays a sweet nighttime tune. BABY ALIVE MOONLIGHT LULLABY is machine washable and requires 2 AA batteries, included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

SIMPLE CARE FOR ME
The BABY ALIVE SIMPLE CARE FOR ME line offers core nurturing experiences to girls 3 to 5 years old, including simplistic no-mess feeding.

BABY ALIVE BABY ALL GONE
(Ages 3 years & up/Approx. Retail Price: $24.99 /Available: Fall 10)
Little girls will know it's time to feed BABY ALIVE BABY ALL GONE doll as she speaks more than 25 sounds and phrases to let "mommy" know she's hungry! This curlicued cutie is ready to eat her delicious "bananas," which "mommy" can "feed" BABY ALL GONE again and again using the "magic" spoon. To fill the spoon, girls simply place it into the bowl of "bananas." Girls will enjoy watching BABY ALL GONE "eat" as  the bananas "disappear" when the spoon touches her mouth. BABY ALIVE BABY ALL GONE makes real baby noises as she "gobbles" the "bananas" up and "drinks" from her sippy cup, which has “magic” disappearing “juice!” Requires 3 AAA batteries, included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

BABY ALIVE BOUNCIN' BABBLES
(Ages 3 years & up/Approx. Retail Price: $24.99 /Available: Fall 10)
With her big eyes open wide and a loveable smile on her face, BABY ALIVE BOUNCIN' BABBLES doll can't wait to play with her "mommy!" Hold her hands and watch this adorable, energetic tot bounce up and down while giggling and making playful baby sounds. BABY ALIVE BOUNCIN' BABBLES will also "chuckle" and "coo" just like a "real" baby when "mommy" comes near. Requires 2 AA batteries, included. Available at most major toy retailers nationwide and on HasbroToyShop.com.
   
REAL AS CAN BE
The BABY ALIVE REAL AS CAN BE line of dolls provides girls 4 to 7 years old sophisticated care-giving play with realistic nurturing experiences. These interactive dolls respond to touch with lifelike sounds, phrases and movements and feature the classic "feeding" and diapering excitement of the BABY ALIVE brand.

BABY ALIVE CHANGING TIME BABY
(Ages 3 years & up/Approx. Retail Price: $29.99 /Available: Fall 10)
Mommies-to-be will love to "feed" and nurture their very own BABY ALIVE CHANGING TIME BABY doll, which "pees" and "poops" just like a "real" baby! Put on her bright flowered bib and she's ready for suppertime. Girls can mix and "feed" BABY ALIVE CHANGING TIME BABY special doll "food" and give her "juice" from her sippy cup. She'll make realistic eating noises while she's being fed, and when she's all done, BABY ALIVE CHANGING TIME BABY "pees" and "poops!" When she has a messy diaper, BABY ALIVE CHANGING TIME BABY will cry out and wriggle her legs to let "mommy" know it's time to clean her up. Requires 4 AA batteries, included. Available at most major toy retailers nationwide and on HasbroToyShop.com.

Continuing for 2010:

BABY ALIVE BETTER NOW BABY
(Age 3 years & up/Approx. Retail Price: $19.99 /Available: Spring 10)
The BABY ALIVE BETTER NOW BABY doll isn't feeling well and she needs "mommy" to make her all better! Little girls can play "Dr. Mom" and with a little love and care, the BABY ALIVE BETTER NOW BABY doll will be back to health in no time. Use the stethoscope to check her "heartbeat," make sure she drinks plenty of fluid from her sippy cup, and don't forget to change her diaper! The BABY ALIVE BETTER NOW BABY doll will take the "medicine" from her "magic" spoon. Cover any of her pretend boo-boos with adhesive strips and cuddle BETTER NOW BABY in her soft blanket to make her feel good as new. Check the thermometer, when BABY ALIVE BETTER NOW BABY feels better, its teddy bear face will turn from a sad face into a smile. No batteries required. Available at most major toy retailers nationwide and on HasbroToyShop.com.

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